Email And Digital Marketing Executive Jobs in Charing Cross, Greater London

Are you an experienced and well-rounded marketing professional ready for your next challenge? Do you have a proven track record of using your marketing and sales expertise to deliver revenue growth? Are you passionate about transforming education for post-16 students? Then this could be the role for you.

About Us: 

At Learning on Screen, our core purpose is crystal clear: to elevate post-16 education by harnessing the transformative power of moving image and sound. We do this by working with members in educational institutions and beyond to provide unparalleled access to millions of audio-visual resources dating as far back as the 1920s for use in teaching and learning. We also support people to use this content, whether that’s navigating the minefield of copyright legislation or understanding best practice for embedding our content into their teaching. In addition, we work on pioneering partnerships and collaborations to amplify our global impact. Join us in our journey in shaping the future of learning and teaching and making a lasting impact in education. 

Role Overview: 

The Head of Marketing & Sales plays a pivotal role in driving the organisation’s growth. You will develop and execute multi-channel strategies delivered across the funnel from enhancing brand visibility and generating leads, nurturing leads to conversion, right the way through to supporting customer retention and advocacy. This varied role offers the opportunity to expand market reach with our current services, as well as helping launch new products into existing and untapped markets, while delivering a strong RoI. 

As well as being a commercial and strategic leader you will need to be a hands-on problem solver, ready to roll your sleeves up to support a small team to deliver where needed. You will be pivotal in ensuring we achieve our mission and deliver impact for post-16 students.  

You will report directly to the Chief Revenue Generation Officer who leads the revenue team, comprising of digital marketing and content specialists as well as membership support staff.  

Key Responsibilities: 

• Membership engagement and growth: Developing and executing strategic marketing and sales strategies to drive member engagement, growth and retention with our flagship membership and subscription services.  
• Brand positioning and visibility: Ensuring we have a powerful brand that punches above its weight to increase market share, drive competitive advantage and to position the organisation as a thought leader within the sector.
• Marketing analysis and segmentation: Conducting market analysis/research within existing and untapped markets to uncover insights to segment audiences and tailor marketing messaging and activities effectively to drive conversions. 
• Digital marketing: Overseeing digital marketing strategies, including website optimisation, email marketing, search marketing and social media marketing to drive traffic and conversion across the funnel stages.   
• Content and creativity: Oversea content strategy and creation across various formats and channels, ensuring innovation and creativity to stand out in a crowded market. 
• Data-driven decision making: Using analytics to test strategies, measure results and generate insights in order to iterate and improve performance, tracking key metrics and leading the team to deliver and report against agreed KPIs.  
• Budgeting and resource management: Tracking spend, ensuring cost effective allocation of resources and reporting on RoI.  
• Leadership and collaboration: Leading and mentoring the team to perform against growth and revenue targets as well as collaborating with other departments to ensure a unified approach.  

Essential experience and skills 

• Extensive experience in a similarly commercial marketing and sales role with a proven track record in driving revenue growth.
• Strong strategic thinking skills with a track record of successful planning and execution. 
• A commercial and results-driven mindset with a commitment to achieving and exceeding financial targets. 
• A diverse marketing skillset and proficiency across a range of marketing channels.  
• Experience leading and line managing a team to perform.  
• Excellent communication skills with an ability to convey complex ideas and concepts in an accessible way for a range of stakeholders,  
• Ability to thrive in a fast-paced, dynamic environment with fluctuating demands and priorities.  
• Demonstrated ability in managing budgets and tracking RoI.  

Benefits: 

• Flexible working hours: 4 days (80% / 28.8 hours) 
• Remote or Hybrid: Work from the comfort of your home or join us at our London office as needed. 
• Competitive Salary: £36,000 per year pro rata (4 days / 80%). 
• Professional Development: We encourage continuous growth and provide resources to enhance your skills. 
• Make an Impact: Contribute to the future of digital learning in a dynamic and forward-thinking organisation. 

Join us in driving unparalleled success as the Head of Marketing & Sales at Learning on Screen. We look forward to reviewing your applications and welcoming the newest member of our dynamic and forward-thinking team!

How to Apply: 

To apply, please follow the "Apply via Website" button below to upload your CV, a cover letter outlining your relevant experience and qualifications, and a completed equality monitoring form via our Breathe Recruitment vacancy page.

Application Deadline: Wednesday, 22nd May 2024 by 6pm.

Please note that this is a part-time, permanent position. The job description is subject to occasional amendments and not considered part of the employment contract. Flexibility is required within the broad scope of the role. 

Learning on Screen is an equal opportunity employer and welcomes applications from all qualified candidates. We are committed to creating an inclusive and diverse workplace. 

Unfortunately, we are unable to consider any applications received after the deadline. 

First interviews - will be held virtually on 27th May.

Second interviews - will be held in person on 3rd June.

We are seeking an experienced and dynamic PR and marketing professional in our London fundraising office to design and deliver creative, multi-channel, integrated fundraising and PR campaigns designed to significantly increase the Hospital’s voluntary income.

The success of this role will be dependent on engaging and building meaningful long-term relationships with both existing and new supporters through effective donor stewardship, attending events, and networking.  

The successful candidate will work in conjunction with a small, dedicated team to provide fundraising, comms, and event support to our community fundraising groups.  

High quality comms and media are going to be central to our plans to go public in a big way in 2024.  Creating high-quality, impactful, and engaging content for multimedia platforms will be key. You’ll be able to identify stories from across the organisation, draw out information and ideas from others, and successfully turn complicated or clinical information into clear, simple, and compelling narratives.  

The role requires a creative thinker with exceptional communication and leadership skills.

Main responsibilities:

Fundraising

· Develop and implement integrated fundraising, marketing and PR campaigns designed to significantly increase the Hospital’s voluntary income.

· Create and promote compelling and engaging content for web, social media, and email – ensuring that all comms have clear goals and outcomes.

· Manage the key relationships with the Guild fundraising Committee and the SOA fundraising committee including comms, marketing, and event support as well as helping to manage the key relationships with the Knights Templar sub-groups, and the County Priory Groups across the UK.  

· To put in place measures for evaluating the effectiveness of all fundraising, PR and marketing activity ensuring robust data collection, analysis procedures, and making suggestions for improvements where required.

· Manage the production of key organisational publications – including, the Jerusalem Scene magazine, Annual Report, Strategic Plan, Annual Leaflet, and other promotional materials.

· To work closely with the Executive Head of UK Office and project partners to deliver a new website, contributing expertise and ideas in regard to its look, feel and functionality.

· Take responsibility for the ongoing management and maintenance of the website, working with external consultants where required to resolve issues.  

· Understand and apply the principles of up-to-date SEO.

· Working with colleagues in Jerusalem to maintain a bank of compelling messages, narratives, and case studies for use across all external communications.

PR & Media

· To actively promote the charity’s fundraising endeavours including drafting all external and internal messaging to both new and existing supporters – e.g. email campaigns, newsletters, invitations, letters, speeches, presentations etc. for senior staff and volunteers.

· Managing press and media opportunities related to SJEHG’s fundraising activities.  

· Cultivate and maintain relationships with press and media, proactively pitching stories to secure media coverage, drafting press releases, media plans, articles, and other materials for SJEHG’s fundraising activities.

· To provide counsel and advice to senior leadership on external and internal messaging, as required.

Other

· To assist with the management of the marketing budget, monitoring expenses, ensuring cost effectiveness, seeking to maximise return on investment.

· To keep accurate records and help ensure effective data management processes across the organisation.

· Collaborate effectively with colleagues and a wide range of individuals and organisations.

· To uphold and enhance the charity’s brand identity through consistent messaging, and visual elements across all communication channels and materials.

· Promote innovation and best-practice in marketing communications, with a strong focus on the external environment and trends.

· Any other tasks as may reasonably be required.

Purpose of the role:

The purpose of this role is to manage and deliver an effective email CRM programme for ZSL and its Zoos (London Zoo and Whipsnade Zoo) across the broad range of audience groups (zoo visitors, donors, members, experience bookers, etc.). The aim is to continuously grow customer acquisition, engagement, value and loyalty as part of an overarching Supporter Journey that has the customer experience at its heart.

Your key responsibilities:

• Design and build on-brand email marketing campaigns from end to end. Including copywriting, building emails on Dotdigital, sending campaigns and manage A/B and MVP testing strategy to ensure continuous optimisation of email campaigns.
• Own the overall email campaign plan and delivery, working with audience owners across ZSL to manage email communications, providing guidance and best practice.
• Analyse and segment customer data and maximise this data to deliver effective targeted activity, managing the quality and frequency of messaging. Use this insight to identify opportunities for up-selling or cross-selling programmes.
• Develop and deliver customer data acquisition strategies and ensure all activity is GDPR compliant.
• Work with the Membership Marketing Manager to fully develop, deliver and manage an effective CRM programme for ZSL to build (automated) supporter journeys along the customer lifecycle, driving loyalty and growing the value of each customer and ROI from CRM activity.
• Work with the Digital Marketing Executive to track and analyse campaign results (engagement, conversion rates, web analytics, ROI) to produce regular reports on campaign performance, and continuously implement improvements based on findings.
• Develop strong working relationships with our Ticketing and Systems teams to understand and use Tessitura, our membership and donations CRM platform as well as ticketing and experiences data from SEE Tickets.
• Manage ZSL’s email service platform (currently Dotdigital) including being responsible for managing and maintaining the data within it to ensure that all customer data and communication is GDPR complaint, management of the ESP budget and management of the relationship with the ESP supplier.

ABOUT YOU

Your experience:

• Email CRM programme management expertise
• Consumer marketing communications experience and management of a customer database essential
• Experience with Dotdigital highly desirable
• Working knowledge of HTML desirable
• Experience with CRM platform Tessitura desirable

Your skills and knowledge:

• Strong project management skills and ability to co-ordinate multiple projects and stakeholders and manage competing priorities
• Excellent working knowledge of email service provider platforms, including knowledge of establishing automated programmes
• Experience in content development, including copywriting
• Experience in manipulating customer data with a high attention to detail
• Proven knowledge of the General Data Protection Regulation
• Good analytical and problem-solving skills with strong commercial focus
• Excellent interpersonal, communication and influencing skills
• Excellent Microsoft Excel skills

This post can operate on an agile/blended working model. We’re currently meeting as a team at the office (Regent’s Park) once per week, working from home for the rest of the week. Occasional travel to Whipsnade Zoo will also be required.

We strongly encourage applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. We are committed to ensuring our teams can bring their authentic selves to work without fear of discrimination. ZSL has active equality networks for our staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by our strategic EDI Steering Group. 

This role is subject to standard pre-employment checks, including the candidate's right to work in the UK.

ABOUT US

We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction.  

What do we offer?  

At ZSL, we are proud of our approach to employee benefits. Our benefits include: 

• Our vision and purpose - you’ll work alongside colleagues who are passionate about science-led conservation, knowing that you will help us to inspire, inform and empower people to stop wildlife going extinct  
• Pension scheme - we offer a generous pension scheme with up to 12% contributory pension
• Flexible working – talk to us about your flexible working requirements and we will do everything we can to make sure you work in a way that suits you  
• Holidays – 25 days annual leave allowance, plus UK bank holidays  Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Programme  
• Life assurance – eligible employees will be enrolled in ZSL’s life assurance scheme from their first day 
• Complimentary tickets – annual allocation of Whipsnade Zoo and London Zoo tickets, with a 30% discount in online and retail shops  
• Cycle2Work - our cycle to work scheme enables you to lease a bicycle  
• Season ticket loan - we offer an interest free loan for eligibly London-based employees to buy a season ticket for travel between home and work 
• Family friendly policies – we offer enhanced maternity, paternity, and adoption packages  

NB: We reserve the right to close our advertisement early or extend the advertising date until a suitable candidate has been found.

Our vision is for a world where epilepsy is irrelevant and people with epilepsy lead the lives they want to lead. We are the UK’s only charity transforming the lives of people with epilepsy through world leading research, advocacy and care. We put people at the heart of everything that we do.

It is an exciting time to join us as we embark on our strategy to raise £5m for people living with epilepsy by 2025. Epilepsy Society is an ambitious and passionate place to work. We hope you will be inspired by what we do and recognise our potential to do even more.

The role of the Senior Digital Marketing Executive is to ensure we provide a great supporter experience to any person, company or organisation who donates to the Epilepsy Society and to help the fundraising and marketing teams increase our number of supporters and fundraisers through digital acquisition.

As part of the Charity’s in-house marketing agency, you will support in responding to briefs from other departments and work closely with their teams to create and deliver marketing plans which deliver on revenue and strategic priorities. You will also work closely with multiple stakeholders, including our digital agency and the other teams within the Fundraising and Marketing Department and the wider organisation.

This role involves supporting various digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, content creation, and data analytics. The postholder will be responsible for a range of tasks to support the efficient and effective running of a fundraising and marketing team dealing directly with donors at all levels to ensure they have the best donor experience. We need someone to help us to reach new people online, drive income and build an enhanced online supporter experience.

There is flexibility within the role; with a hybrid working approach of 3 days in the office and 2 days working from home. We offer a generous holiday allowance as well and training and development opportunities. There is plenty of free on-site car parking, a Café and beautiful grounds to work in and be surrounded by. We have a generous group pension scheme, an employee assistant programme (with confidential helpline with any support you might need) and Purple Rewards, a reward scheme with money-off benefits on a number of high street products and services.

The post-holder should demonstrate our people values of CAIRO (Caring, Accountable, Improving, respectful and Open).

If you have the right skills and experience and are inspired to apply, please do so by attaching your CV and covering letter detailing how you meet the person specification. 

Legacy & In Memoriam Marketing Executive

Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century?  As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people’s lives.

 

You’ll be responsible for managing the legacy and in memoriam (in mem) marketing programme, including annual budget proposals and analysis. You’ll promote legacy and in mem giving to both internal and external audiences, using a variety of techniques and media, including direct mail, telemarketing, digital, national events and internal cross-team working

Reporting into the Legacy Manager, you will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month. 

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days. 

About You:

Having previously worked within a direct marketing team within the charity sector, you’ll have experience project managing campaigns with external agencies and internal stakeholders utilising a variety of fundraising channels such as digital, email, social media, direct mail, and telemarketing. 

You’ll also have gained experience using Dynamics 365, Raisers Edge or a similar database. 

About The Role

• Lead on the planning and implementation of legacy and in mem fundraising portfolio, managing marketing campaigns from initial brief through to post campaign analysis. 
• Develop and maintain sustainable relationships with in mem supporters and legacy prospects in local communities, with the support of community fundraising managers and local volunteers – keeping these supporters at the heart of your work to to maintain and increase their support through excellent stewardship. 
• Prepare and administer correspondence and relevant paperwork and ensure maintenance for full and accurate database (D365/First Class) records, analysing financial and non-financial data to monitor and improve engagement and customer service performance.
• Proactively keep abreast of competitor activities, new initiatives and sector trends. 
• Effectively plan and execute legacy events around the country, with the aim of motivating supporters to consider leaving a gift in their Will.

Please see the job description for more detail 

About Us:

St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion. 

We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

JOIN THE TEAM AT HAVEN HOUSE CHILDREN’S HOSPICE

We are hiring an experienced Digital Fundraising & Marketing Manager to help us grow our fundraising and supporters and improve our brand presence in the areas we deliver our care. We want someone to join us who loves being part of a hardworking and collaborative team.

If you are dedicated and ambitious, Haven House Children's Hospice is an excellent place to grow your career. Don't hesitate to apply.

Responsibilities:

• To work with the team to collate an overall digital fundraising plan, communication channels, and measures of success
• Develop, create and implement multichannel digital fundraising campaigns, working with the relevant fundraising team
• To monitor new digital fundraising opportunities, agreeing tests with managers subject to budgets, and reporting on performance
• Evaluate, assess and adjust campaigns against digital fundraising and marketing key goals
• Help improve the website as a tool for fundraising and supporter engagement, focusing on the creation and development of landing pages, donation forms, and supporter actions
• Create engaging, impactful, and creative content to support fundraising and marketing campaigns for paid and organic digital and social media activity maximising engagement levels and income growth whenever possible.
• To lead ongoing strategic and operations testing across emails and digital fundraising to optimise fundraising for Haven House
• Produce high-quality, timely and inspiring emails for donors and supporters, to increase income and engagement
• Devise and manage innovative social media campaigns to increase social engagement, ensuring suitable mechanisms are in place to effectively evaluate their success
• Work with website developers to implement Google Analytics and Facebook tracking across the website and third-party tools
• Experience with creating and producing newsletters and appeals within an email service provider and experience with building campaigns through social media tools like Facebook Ad Manager within the software packages

At Haven House the focus within the Income Generation and Marketing Team is to put the supporter and donor at the centre of everything we do, ensuring they feel inspired by our work and the children and families we support; engaged and committed to our cause and ultimately make a commitment to do something amazing.
If this role sounds right for you and you have the right skills and experience, please do download the job description and apply by returning the application form to Resourcing. 

Benefits:

• As an employee you will be entitled to the following range of benefits:
• Hybrid office/home arrangement (3 days in the office)
• 27 days' annual leave
• Pension scheme (company matches contribution up to 7%
• Free onsite parking
• Employee Assistance Programme
• Eye care voucher scheme
• Cycle to work scheme
• Life Cover

We are committed to safeguarding and promoting the welfare of children and young people and expect all our staff to share this commitment.

Employment is subject to receipt of satisfactory references and a DBS check.

Closing date: 30 May 2024

Interview: w/c 6 June 2024

Please note, we reserve the right to interview on a rolling basis so this role may close before the above date if we find a successful candidate.

Closing Date: 15 May 2024

Ref 6704

Save the Children UK has an exciting opportunity for a Marketing Executive (Loyalty), with direct marketing experience, who is keen to deliver effective retention and income growth marketing campaigns, to join our Public Income and Engagement team.

Please note: This role is London based with an expectation to be in our Farringdon office once a week on a Thursday, with other in person days planned throughout the year.

 About Us

Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm.  When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave.  We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

 About you

As our Marketing Executive (Loyalty) in our Loyalty Squad you will play an important role in driving brilliant supporter-centric marketing campaigns to raise crucial support for Save the Children UK. Working closely with Marketing Managers, you will contribute to the development and execution of effective retention and income growth activity. Your focus will be on fostering deep connections with our supporters, prompting action, and driving income by increasing both donor volume and value.

 In this role, you will:

• Collaborate with Marketing Managers to deliver compelling multi-channel campaigns that drive income and retention targets.
• Utilise various marketing channels, including Direct Mail, Email, Telemarketing and SME to create engaging communication journeys for donors.
• Take ownership of specific aspects of the supporter experience to enhance engagement and drive long-term value.
• Contribute to the creation and delivery of key marketing materials across multiple channels and propositions.
• Liaise with external suppliers to ensure smooth campaign delivery and optimise results while prioritising a positive supporter experience.
• Maintain accurate records of campaign activity and performance, generating regular performance reports.
• Incorporate customer supporter insight and data analysis into marketing strategies, utilising a test-and-learn approach to continually improve acquisition outputs.

 To be successful, it is important that you have:

• Previous experience in customer/supporter loyalty and retention marketing.
• Experience working on fundraising cash appeals or other income generating campaigns.
• Proficiency in delivering marketing initiatives across various channels, most notably Direct Mail, Email, Digital.
• Some experience with Telemarketing and SMS would be desirable but not essential.
• Demonstrated ability to grow existing supporter value through communication journeys, supporter experience enhancements, or donor care initiatives.
• Project management skills with a track record of supporting the delivery of complex projects on time and within budget.
• Experience collaborating with external partners, such as creative agencies, fulfilment houses, or telemarketing agencies.
• Familiarity with developing and delivering fundraising and marketing assets both online and offline, with knowledge of both data and print processes for direct marketing.
• Ability to utilise data and insights to inform marketing strategies, track results, manage budgets, and make data-driven decisions.

 What we offer you:

• Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.
• To have the best (and happiest) employees we focus on flexibility, inclusion, collaboration, health, and wellbeing both in and outside of work.
• We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day.

 Closing date: May 15th 2024

Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.

Ways of Working:

The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office (up to 2-4 days per month or 6-8 days per quarter).  This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building. 

Please note: travel costs to your contracted office will be at your own expense. 

Flexible Working - We are happy to discuss flexible working options at interview.

Commitment to Diversity & Inclusion: 

Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think. 

We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here. 

Whether it’s our pilots, fire crew or charity team, every member of our workforce has a vital part in providing London with our service. London’s Air Ambulance Charity offers a hybrid way of working with central London offices, continuous professional development, wellbeing packages and family friendly employment policies.

This is an exciting time to join London’s Air Ambulance Charity. We are in the midst of the largest appeal in our history aiming to raise £15 million by Autumn 2024 to replace our two helicopters, and at the end of the year we will be launching our new 15-year strategy which will set the direction for the service until our 50th anniversary.

Who are we looking for?

You will be a determined and passionate individual who wants to make a real difference to critically injured patients in London. You will have experience in developing and delivering robust supporter engagement, acquisition and retention campaigns.

The purpose of the Senior Direct Marketing Officer’s role is to deliver and evolve the acquisition and retention strategy, inspiring the people of London to become long-term supporters of the Charity.

Working closely with the Senior Direct Marketing Manager, you will manage campaign activity, from briefing through to execution, as well as identifying opportunities for improvement within the programme, particularly with regards to retention and delivery of the supporter journey.

You will be responsible for multi-channel donor acquisition, retention, upgrade and cross-sell campaigns across digital channels, print, telephone and provide occasional support to our successful Face to Face programme. You will take ownership of the delivery of our supporter journey for our regular donors, cash, lottery and raffle players – with huge scope to make a big impact in this area.

The role is offered on a full time, permanent basis. Although the post is based at Mansell Street, LAA offers a hybrid working arrangement. 

We pride ourselves on our dedication to being an employer that values diversity, we firmly believe that each team member can provide a unique perspective and valuable contribution to the lives of the people we serve, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Job Title: Commercial Marketing Executive

Reports to: Commercial Marketing Manager

Direct Reports: N/A

Kooth is a fast growing business with a social purpose. Listed on the London Stock Exchange (LSE:KOO), our mission is to provide welcoming and effective digital mental health support to the nation.

Working in partnership with the NHS, we are already the UK’s largest digital mental health platform for young people aged 10-25. We are now rapidly expanding into supporting the NHS adult population, providing corporate solutions to help build mentally healthy businesses, and expanding internationally.

Role Objective

To work with the Commercial Marketing Manager to drive commercial interest in Kooth Digital Health’s services in the UK healthcare setting by supporting the delivery of multi-channel campaigns, online and in-person events and customer database management.

Responsibilities

Digital Campaign Delivery:

• Working closely with the Commercial Marketing Manager, you will be responsible for the day-to-day management and logistics of various commercially focused campaigns ensuring deadlines are met and key milestones and metrics are achieved.
• Assist in planning digital marketing campaigns, providing support in defining objectives, identifying target audiences, and coordinating campaign logistics.
• Aid in the management of content on our digital platforms, such as email, social media, and online advertising, by helping with scheduling, monitoring engagement and responding to inquiries.
• Provide assistance in the implementation and management of email campaigns, ensuring proper organisation of workflows and automated drip campaigns, and helping with metric tracking to inform continuous improvement and conversion rate optimisation efforts.
• Support the creation of digital content by collaborating with internal and external teams to ensure materials align with campaign goals and adhere to brand guidelines and tone of voice.

Event Management:

• Assist in planning and coordinating in-person and online events, including conferences, roundtables, seminars and webinars. Travelling domestically and overnight stays will be required on occasion.
• Support logistical aspects of events, such as venue selection, travel arrangement, and coordinating with vendors and stakeholders to ensure smooth execution.
• Oversee the creation and preparation of event materials as required for in-person events, and manage the use of tech solutions ensuring seamless technology-driven experiences for our online events.
• Provide on-site support during events, overseeing set-up, managing schedules, and troubleshooting issues to ensure a positive experience for all stakeholders.

Marketing Operations:

• Manage marketing automation platform to streamline and optimise lead nurturing, scoring and campaign execution.
• Integrate and maintain various marketing technologies, ensuring seamless communication and data flow between different systems within the marketing technology stack.
• Develop and implement attribution models to track and analyse the contribution of various marketing channels to lead generation and conversion.
• Marketing Dashboards: Create and maintain marketing dashboards that provide real-time visibility into KPIs and support data driven decision making.

CRM and Database Management:

• Oversee the quality and integrity of marketing data, ensuring accurate and up-to-date information in our CRM system (Hubspot).
• Work with APIs to integrate the CRM with other software solutions (Hubspot, Monday, Salesforce, LinkedIn Sales Navigator and more) enhancing functionality and supporting cross-platform data exchange to map the entire customer journey.
• Integrate the CRM with email marketing to enable personalised and automated email nurture campaigns, ensuring accurate audience segmentation and recipient targeting.

Requirements

Essential:

• Bachelor’s or master’s degree in marketing, communications or equivalent work experience (Minimum of 3 years post graduate experience)
• Demonstrable experience in event management as well as evidence of collaborating with a range of internal and external senior stakeholders to deliver high quality, unique in-person experiences
• Proven track record in a previous digital marketing function with evidence of campaigns/collateral/content that you have created or contributed to and insight into their performance
• Proven track record in developing and executing successful email marketing campaigns.
• Proficient in managing customer relationship and content management systems, preferably HubSpot and WordPress
• Demonstrated experience in utilizing data analytics tools for digital marketing insights.
• Successful execution of multichannel marketing campaigns.
• Experience in implementing CRO strategies to improve campaign performance.
• Proven ability to efficiently manage end-to-end projects.
• Demonstrated expertise in managing relationships with key stakeholders.

Desired:

• Experience in crafting SEO-optimized content to enhance online visibility.
• Familiarity with Salesforce and its applications in marketing.
• Strong writing skills with a focus on creating compelling and engaging content.
• Experience in planning and executing digital marketing strategies for events.
• Experience in a similar role within health, social care or healthtech is preferred but not essential.
• A good understanding of NHS landscape and mental health service provision in the UK

Benefits

Are you looking for a fulfilling career with attractive perks and a supportive work environment? Look no further! We're excited to offer an incredible opportunity with a range of benefits that cater to your professional growth, well-being, and work-life balance.

1. Competitive Salary:

Up to £30,000 based on experience

2. Generous Annual Leave:

Enjoy 28 days of annual leave, in addition to public holidays, providing you ample time to recharge and spend quality moments with your loved ones.

3. Professional Development:

Benefit from our yearly professional training programmes, tailored to your career aspirations and designed to enhance your skills and knowledge.

4. Financial Security:

Secure your financial future with our pension contributions and annual company share option awards, giving you a stake in the success of the company.

5. Health and Well-being:

Prioritize your health and well-being with our comprehensive AXA Health Insurance and access to an Employee Assistance Programme (EAP). The EAP offers 24/7 telephone mental health support and access to GP consultations, ensuring your mental and physical health are taken care of.

6. Life Assurance:

Gain peace of mind knowing that you're covered with life assurance, providing up to four times your annual salary to your loved ones in the unfortunate event of your passing.

7. Flexible Working:

Embrace the flexibility of remote working, allowing you to create a work-life balance that suits your needs and maximizes your productivity.

8. Lifestyle Benefits:

Participate in the Cycle to Work Scheme, promoting a healthy and eco-friendly lifestyle, and take advantage of our Incapacity Income Protection to safeguard your financial stability in case of unforeseen circumstances.

At Kooth, we are committed to fostering an inclusive and diverse workplace that values and embraces the unique contributions of every individual. We believe in equal opportunities for all, regardless of race, colour, religion, gender, gender identity or expression or sexual orientation.

Our dedication to creating a fair and unbiased environment is reflected in all aspects of our recruitment, hiring, and employment practices. We strive to provide a work environment that is free from discrimination, where every employee is treated with respect and dignity.

Request for Reasonable Adjustments:

We are dedicated to providing reasonable adjustments to applicants and employees with disabilities or individuals who require accommodations to participate in the application process, interviews, or job-related tasks. If you require any reasonable adjustments to ensure your equal participation in our recruitment process, please inform our Human Resources team.

Your openness will allow us to work together to provide appropriate accommodations and ensure a fair and accessible application and employment experience for everyone.

Kooth plc is committed to our responsibilities for safeguarding and promoting the welfare of children, young people and vulnerable adults . We are committed to recruiting candidates who share this commitment to safeguarding, and therefore we apply robust recruitment and selection procedures to ensure that the people selected are right for the job, and that all candidates are appropriately screened prior to appointment. This will include a DBS check.

Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century?  As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people’s lives.

 

Supporting the Direct Marketing Manager in delivering growth in income through St John Ambulance’s direct marketing Retention programme via a range of campaigns. You will focus on supporting the Retention strategy which includes using data and insight to deliver across a variety of channels including digital, email, social media, direct mail, telemarketing and SMS.

You will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month. 

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days. 

About You:

Having worked in a third sector direct marketing role previously, you will have experience running effective national and regional campaigns using a variety of fundraising channels including digital, email, social media, direct mail, and telemarketing. With your good organisational and time management skills you’ll be able to meet deadlines and manage conflicting priorities under pressure. 

You will have knowledge of usability testing, user research methods and conversion rate optimisation as well as an understanding of fundraising regulator guidance, gambling commission compliance and GDPR. 

About The Role

• Manage the delivery of all Retention campaigns from concept through to evaluation, using data and insight to drive creative and production, drawing up schedules, and managing the approval processes
• Work collaboratively with data teams to ensure effective use of supporter profiling for delivery across a range of Retention campaigns
• Manage relationships with external agencies including media houses, designers and printers; to negotiate costs and relevant performance reviews
• Responsibility for collation of all KPI tracking, trend analysis and activity results that feed into the team’s reporting and performance structure 
• Work alongside the Content team to research and develop strong cases for support to appeal to existing donors. To gather information, case studies and photos for use in all direct marketing campaigns. Where appropriate, to liaise with external agencies such as designers and copywriters

Please see the job description for more detail 

About Us:

St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion. 

We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century?  As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people’s lives. 
 

Supporting the Direct Marketing Manager, you'll play a key role in generating voluntary income across various channels with a particular focus on regular giving, improving our current products and growing our digital offering to enable us to meet our ambitious targets. Products include Value Exchange and our Lottery, alongside two exciting new products we are looking to introduce this year. You’ll also be responsible for the development, implementation, day to day management, evaluation, and delivery of our acquisition portfolio. 

You will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month. 

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days.  

About You: 

You will have experience of running effective national and regional campaigns using a variety of fundraising channels including digital, email, social media, direct mail, and telemarketing. With your good organisational and time management skills you’ll be able to meet deadlines and manage conflicting priorities under pressure.

You will have knowledge of google analytics as well as an understanding of fundraising regulator guidance, gambling commission compliance and GDPR.

About The Role 

• Manage the delivery of acquisition campaigns from concept through to evaluation, using data and insight to drive creative and production, drawing up schedules, and managing the approval processes. 
• Work alongside the Content team to research and develop acquisition products, journeys and communications, gathering information, case studies and photos for use in all direct marketing campaigns.
• Manage relationships with external agencies including media houses, designers and printers; to negotiate costs and monitor performance
• Working collaboratively with a number of internal teams to ensure effective use of supporter profiling for delivery across a range of annual acquisition campaigns.

Please see the job description for more detail  

About Us: 

St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion.  

We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible. 

This exciting role will ensure that we offer our audiences the best possible experience through the Foundation’s website and other digital platforms. Using a data-led approach, you’ll be able to use your user experience expertise to help drive the adoption of a digital-first way of working across the Foundation’s activities.

What does the role involve?

· Managing the relationship with our website development agency. Making recommendations for areas of improvement and further development.

· Managing our analytics and other insight platforms to ensure that we collect robust data and can make informed, evidence-based recommendations to ensure we’re using digital to deliver against the Foundation’s strategic objectives.

· Support and develop the implementation of an SEO strategy for our website content to ensure that our audiences can find our content.

What skills, knowledge and experience are we looking for?

· Ability to interpret complex requirements and user needs and make recommendations of implementable solutions.

· Knowledge of the fundamental of Agile and Scrum

· Knowledge of website analytics tools (e.g. Google Analytics, Google Looker Studio)

· Analytical skills with the ability to effectively capture, process and interpret information and make actionable, evidence-based recommendations.

Safeguarding is Everyone’s business – Mental Health Foundation is committed to safeguarding and promoting the wellbeing of all its beneficiaries, those who surround them, its staff, volunteers, and anyone else who comes into contact with its services and expects all trustees, staff, and volunteers to share this commitment. The successful applicant will be subject to appropriate vetting procedures (proof of eligibility to work in the UK, proof of residency and satisfactory employment screening, including a Disclosure check and two most recent references) along with 3-year renewals of Disclosure checks. We are unable to provide sponsorship for this post, you must be able to demonstrate your eligibility to work in the UK.

Salary: £33,926 per annum (5 days)

Contract: Full or Part time available 4 or 5 days 

Location: Hybrid. The post holder will be contractually based at Hospice House,Kings cross London. This role is eligible for the Hospice UK Hybrid Working Arrangement from the start of employment.

Our office is a short walk from King’s Cross station in London. For this role, we need someone to come into the office at least one day a week, on a Tuesday. A day where all of Income Generation come into the office. You can work remotely for the rest of the time. Equally, you may prefer to work from the office full-time. We encourage all colleagues to visit member hospices to help inform our work and you may be able to work from there. 

 Benefits:

• 25 days annual leave rising to 30 days after 2 years (+ an extra 10 days on each 5th year) 
• Matched pension scheme up to 7% of salary 
• Support for staff with caring responsibilities
• Family-friendly culture 

 How to Apply: CV and supporting statement -using Hospice UK’s supporting statement document – see below 

 Closing date for applications: Wednesday 22 May, 5pm 

Interview dates: Wednesday 29 May and Thursday 30 May 2024. Interviews can take place in person in London or remotely via Zoom 

The Role: 

Join us at Hospice UK’s Compassionate Employers programme as we change how employers support their employees through grief, caring, and the end of life. 

Since our launch in 2019, we've seen impressive growth, and now we need a talented account manager to help keep our clients happy and thriving. From NHS trusts and hospices to corporates, like Aviva and Deutsche Bank, you'll work with a diverse range of clients, so flexibility and tailored approaches are key. 

We're after someone who can build strong relationships and think strategically to meet our clients' needs. You'll need to spot opportunities for growth and collaboration while ensuring our clients get the most value out of our programme. You don’t need to come from a wellbeing background, but we are looking for someone who is interested in this area and who shows a willingness to learn.

Most importantly, we want someone who cares as much as we do about making a real difference in people's lives at work. If you're driven to promote workplace wellbeing and eager to create positive change, come join us and help shape the future of the Compassionate Employers programme. 

The Team: 

We are a team of three that sit within the wider Income Generation and Grants directorate. The Compassionate Employers team includes the Compassionate Employers Programme Lead, Corporate Development Manager and the Compassionate Employers Executive.

Working together, we aim to support employers who need our workplace services, ultimately raising funds for hospices throughout the UK. 

The Compassionate Employers programme and this role sit within our Corporate Development Team, within Income Generation and Grants. Compassionate Employers is a key part of Hospice UK’s Income Generation strategy. 

Our Corporate Development Team works closely within and across the department. The focus in the team is on building partnerships with businesses, through commercial activity, fundraising or strategic support. Current corporate partnerships include several ‘charity of the year’ relationships, conferences and events, sponsorship, cause-related marketing partnerships, a supplier directory and a jobs board. As well as driving positive change for people affected by terminal illness and bereavement in the workplace, Compassionate Employers is an important income generation stream and ‘door-opener’ for Hospice UK.

Hospice UK: 

Hospice UK is the national charity for hospice and palliative care. We provide support, leadership, expertise and advocacy for over 200 member hospices across the UK. 

Our membership offer for hospices and their staff teams includes online resources, newsletters, conferences, networks, clinical and advocacy programmes. We bring hospices and sector partners together to discuss new ideas and collaborate in new ways, sharing good practice and celebrating the brilliant and innovative work that happens every day in hospices around the country.

How to apply 

If you would like to apply for this role, please send the following documents to recruitment by Wednesday 22 May, 5pm 

• Your CV. Ideally in Word format. 
• A completed supporting statement form (link to new form) 
• A completed equalities monitoring form 

We believe in fair recruitment and working to remove bias, so all applications will have identifying indicators removed before being submitted to the shortlisting panel 

Please make sure you provide your contact details in your email.  We’ll contact you to let you know whether we would like to meet you. Please do note the interview dates above 

Additional notes: 

To be considered for this role you must have the right to live and work in the UK for your application to be progressed. 

Hospice UK is an Equal Opportunities Employer. 

Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century?  As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people’s lives.

 

You’ll be responsible for managing the legacy and in memoriam (in mem) marketing programme, including annual budget proposals and analysis. You’ll promote legacy and in mem giving to both internal and external audiences, using a variety of techniques and media, including direct mail, telemarketing, digital, national events and internal cross-team working

Reporting into the Legacy Manager, you will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month. 

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days. 

About You:

Having previously worked within a direct marketing team within the charity sector, you’ll have experience project managing campaigns with external agencies and internal stakeholders utilising a variety of fundraising channels such as digital, email, social media, direct mail, and telemarketing. 

You’ll also have gained experience using Dynamics 365, Raisers Edge or a similar database. 

About The Role

• Lead on the planning and implementation of legacy and in mem fundraising portfolio, managing marketing campaigns from initial brief through to post campaign analysis. 
• Develop and maintain sustainable relationships with in mem supporters and legacy prospects in local communities, with the support of community fundraising managers and local volunteers – keeping these supporters at the heart of your work to to maintain and increase their support through excellent stewardship. 
• Prepare and administer correspondence and relevant paperwork and ensure maintenance for full and accurate database (D365/First Class) records, analysing financial and non-financial data to monitor and improve engagement and customer service performance.
• Proactively keep abreast of competitor activities, new initiatives and sector trends. 
• Effectively plan and execute legacy events around the country, with the aim of motivating supporters to consider leaving a gift in their Will.

Please see the job description for more detail 

About Us:

St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion. 

We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.