Employer Services Business Development Leader Jobs in City Of London, London
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
Citizens Advice Waltham Forest has an exciting opportunity on their successful Debt Free Advice Team for an experienced Senior Debt Adviser. We have been part of the wider Debt Free Advice partnership for over a decade and have success in delivering high quality debt advice to local residents who are facing financial difficulties. The demand for the service in light of the cost of living crisis has increased substantially over recent years and we are looking to expand our team.
We are seeking an experienced Senior Debt Adviser who has a proven track record in helping and assisting clients facing financial difficulties and providing creative solutions to help alleviate their challenges in a sensitive and supportive role. They will have an awareness of having successfully provided debt advice in a regulated environment. They will have experience of supporting and supervising a team, and monitoring their performance to ensure this remains in line with internal and external requirements.
The successful candidate would be expected to work a hybrid model of delivery - in an office environment, outreach sessions as well as home based. They would be expected to provide advice via omni-channels such as face to face, telephone and email advice.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
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Background
Chapter One is a dynamic, growing charity with a vision of a world in which all children have the literacy skills needed to thrive. Our mission is to close the reading gap by providing children with one-to-one support at the time they need it most. We work in eleven areas/regions of the UK and will support 3250 children in 2024-25.
Our unique Online Reading Volunteer programme pairs struggling five to seven-year old (KS1) readers with reading support volunteers who are working professionals. The volunteer ask is very focused: readers commit 30 minutes a week to read with a child using a bespoke digital platform for an entire academic year. The results are transformative, boosting children's reading confidence and ability.
From a school perspective, online reading volunteers provide direct, meaningful literacy support for up to 10 pupils per class. The programme is particularly suitable for communities where it might be challenging to find parents and other volunteers who can commit to physically visiting schools to boost reading.
Job Summary
Chapter One is seeking a London Programme Manager who is an excellent communicator and is able both to motivate and support schools and teachers to implement our online reading volunteers programme, and also to ensure that the programme’s impact and benefit to disadvantaged communities is maximised throughout the academic year.
The post is ideal for someone looking for part-time, flexible, term-time only work from a home base and who is able to travel frequently around London. Chapter One currently works in the following London boroughs: Barnet, Camden, Haringey, Islington, Lambeth, Newham, Tower Hamlets, Southwark. The postholder will be joining a team of established Programme Managers (also part-time) who work in different parts of the UK and will need to have some flexibility to work additional hours during busy autumn months, and conversely to work fewer hours during quieter periods of the year.
Key Responsibilities:
• Effectively explain Chapter One’s online reading volunteer programme and its benefits to school leaders and teachers
• Install, setup and maintain Chapter One equipment in participating classrooms
• Fully understand the operation of the Chapter One platform and database and communicate this to others
• Organise and conduct initial teacher training and follow-up
• Ensure a smooth initial launch of Chapter One’s programme in every classroom
• Liaise with colleagues performing technical and volunteer support roles
• Through regular visits to/contact with schools, provide on-going embedded professional learning and support to teachers throughout the year as needed
• Proactively monitor classroom adherence/fidelity to the Chapter One model, including systematic review of data reports and volunteer feedback, taking proactive action to resolve problems that arise
• Analyse and manipulate data (largely in Google sheets) to produce reports and identify trends
• Create monthly data summaries for all participating classrooms
• Lead annual review meetings for senior leadership at participating schools
• Support programme monitoring, evaluation and research as required
• Coordinate in person and virtual school ‘visits’ of volunteer teams to classrooms where necessary
• Liaison with corporate partners as required
• Weekly communication and status updates with Senior Programme Manager(s) and wider team
• As a new school year approaches, secure commitments from returning schools and find and target new schools to join Chapter One’s programme
Role Requirements:
Essential
- Highly motivated individual with excellent interpersonal and organisational skills
- Proven track record of working at a senior level in education, project management or a related field
- Proven strength in both written and verbal communication
- Highly IT literate, with excellent computer skills, able to troubleshoot software issues and adept with Google suite
- Ability to manipulate and analyse to draw useful conclusions to improve programme delivery
- Proven ability to work independently
- Self-starter and quick learner
- Ability to adapt and embrace a changing environment
- University degree
- Ability to drive and access to a car for work purposes
Desirable
- Two years of teaching/education experience with primary age children
Chapter One is an Equal Opportunity Employer. We value and celebrate diversity in backgrounds and experience and are deliberate about the kind of teams we are building. Literacy is a universal concern, and we need people from all backgrounds to maximise our innovation, creativity and impact. We especially welcome applications from persons who have experienced disadvantage and/or from those who are of Black, Asian and Minority Ethnic communities who are currently underrepresented in the organisation.
Chapter One is committed to safeguarding children and young people. All postholders are subject to a satisfactory enhanced Disclosure and Barring Service disclosure. Copies of our Safeguarding Policy and Safer Recruitment Policy are available on request.
Please send your CV (maximum 2 A4 sides) and a covering letter via Charity Jobs. Your covering letter (maximum 1 side of A4) should refer to the Job Description provided and:
1) Explain your relevant experience and why you’re interested in this role at this point in your career.
2) Share your ability to be resilient when things are not going the way you thought, including clear examples of past experiences.
3) Explain how our organisational mission is in line with your values.
Applications that fail to meet these criteria will automatically be discounted. We want you to have every opportunity to shine and to show us your talents—please let us know if there is anything we can do to make sure the assessment process works for you.
The client requests no contact from agencies or media sales.