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Help Change Childhoods Through Digital Marketing
We're looking for a Digital Marketing Officer to support the delivery of paid digital campaigns that help Barnardo's reach new supporters and customers and grow our supporter base.
Working as part of our Digital (Acquisition & Loyalty) team, you'll help plan, deliver and optimise digital marketing activity across paid social, PPC, display and email. You'll support campaign delivery from briefing through to reporting, using data and insight to inform decision-making and continuous improvement.
This role works closely with colleagues across marketing, digital, fundraising, data and content teams, as well as with external agencies, to ensure activity aligns with wider organisational priorities and delivers against agreed targets.
The role is hybrid with travel required to quarterly meetings in London Hubs.
Essential experience
· Experience in planning, delivering and optimising paid social campaigns
· Experience in using Google Analytics and paid social platforms to extract and analyse data and report on marketing performance
· Campaign building and digital analytical skills
· Experience implementing tracking for paid social campaigns and working with relevant ad platform functionality
When completing your application please refer to your skills, knowledge and experience in relation to the Person Specification and Job Description document. Please also ensure that you outline how you meet the above essential criteria.
In return, we offer:
- Flexible and hybrid working
- A supportive and collaborative culture
- Opportunities for professional development
- A role where your work has a direct impact on children and young people
- Competitive benefits package
Join Barnardo's and help us reach more supporters, raise more funds, and change more childhoods.
Apply Now
If you're an ambitious digital marketer who loves combining data, creativity and purpose, we'd love to hear from you.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.
Pay & Reward Framework
We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo'svalues. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.
For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of ourPeople & CultureStrategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.
Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.
Benefits
Workplace Offer: What it means for you
Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.
Barnardo's require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo's services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)
- Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
- Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata
- The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
- A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
- Service related sick pay from day 1
- Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
- Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
- Cycle2work scheme
- Interest free season ticket loans
- Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
- 20% discount at Barnardo's stores
- Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
- Free access to round the clock employee assistance program for advice and support
- Access to Barnardo's Learning and Development offer
*T&C's apply based on contract
About Barnardo's
We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.
Our basis and values
Registered Charity
More than 1000
We're here to help children and young people feel safer, happier, healthier and more hopeful – and have somewhere they feel they belong.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
At HOPE worldwide UK, we believe everyone deserves the opportunity to overcome poverty and fulfil their God-given potential. We have helped over 8,000 people experiencing homeless in London find a place to call home, and empower communities around the world to access education, healthcare and economic empowerment opportunties. Could you help us build on that impact as HOPE worldwide UK’s first dedicated Fundraising Manager?
About HOPE worldwide UK:
HOPE worldwide UK is a Christ-centred charity with a mission to empower people to overcome poverty and homelessness through compassionate service. In the UK, we help people who are homeless access and sustain suitable accommodation and deliver holiday clubs for at risk children. Internationally, we partner with locally-led programmes that provide practical support including education, humanitarian aid, vocational training and healthcare. We are part of the wider HOPE worldwide international family - serving communities through a shared commitment to dignity, compassion and practical action.
The Opportunity:
We are seeking an experienced Fundraising Manager to grow support for our work in the UK and internationally.
You will lead the implementation of our 2026–2028 fundraising strategy, develop compelling supporter journeys and creating inspiring propositions that connect donors with the difference their generosity makes. Working closely with the CEO, Senior Management Team and Fundraising Committee, you will bring focus, energy and professional fundraising expertise to a charity with a loyal supporter base and significant potential for growth.
Key Details:
Location: UK (Flexible: Remote or Hybrid if preferred). There will be a few in-person meetings/events in our London office or other specific venues each year, with flexibility to work where convenient (office or home) most of the time.
Hours: Part-time, 3 days per week (0.6 FTE). Flexibility over how hours are distributed across the week.
Salary: £37,000 – £43,000 FTE, pro rata (c. £22,200 - £25,800 for 3 days per week), depending on experience
Start Date: September (negotiable)
Contract: Permanent
Benefits: 5% Employer Pension Contribution; 25 days annual leave plus bank holidays
What You will do:
- Lead the delivery of HOPE worldwide UK’s fundraising strategy, with clear plans, priorities, KPIs and income targets.
- Develop a compelling case for support that inspires existing donors, re-engages lapsed supporters and reaches new and younger audiences.
- Design and deliver segmented supporter journeys across individual giving, regular giving, appeals and stewardship activity.
- Support the growth of sustainable income from high-potential streams including trusts and foundations, major donors, legacy giving, challenge events and corporate engagement.
- Work with programme colleagues to capture impact, develop strong donor reports and translate frontline insight into persuasive fundraising propositions.
- Oversee the effective use of the fundraising CRM, improving data quality, segmentation and insight-led decision making.
- Manage, mentor and encourage the Communications & Fundraising Team, creating clarity, focus and momentum.
- Ensure all fundraising activity is legal, ethical and compliant with the Code of Fundraising Practice, data protection requirements and internal policies.
This job is for you if you:
- Enjoy building relationships, telling powerful stories, and helping supporters see how their generosity creates lasting change in a Christian context.
- Combine strategic thinking with practical delivery.
- Are a confident, competent and values-led communicator.
Essential requirements:
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Faith: A faithful follower of Jesus Christ, committed to the vision and values of Hww UK.
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Experience: Demonstrable success in fundraising, with a strong track record in individual giving and recurring gift growth.
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Strategy: Experience in building or delivering a successful fundraising strategy and compelling cases for support.
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Communication: Excellent storytelling skills with the ability to tailor messages for different audiences (faith-based, secular, and younger donors).
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CRM and Data: Confident user of a fundraising CRM, able to manage data, segment supporters and use insight to inform decisions.
We know that there will be strong candidates who will not fit all the criteria, or who have important skills we have not mentioned. If that is you, please do not hesitate to apply and tell us about yourself.
Desirable experience and skills:
- Experience in a faith-based, homelessness, poverty relief or international development charity.
- Knowledge of legacy fundraising, trust fundraising or major donor relationships.
- Experience of community, church or challenge event fundraising.
Why Join Us?
This role offers real ownership: the chance to shape systems, strengthen supporter relationships and build sustainable income that directly supports people experiencing poverty in the UK and overseas. If you are motivated by faith, compassion and measurable impact, we would love to hear from you.
Equal Opportunities:
In light of the Christian ethos of the Charity and the nature and context of the work to be undertaken by this role, it is considered that there is an occupational requirement for the Fundraising Manager to be a practising Christian in accordance with Schedule 9 of the Equality Act 2010.
Candidates will require Right to Work in the UK.
The requirements of job applicants and existing members of staff who have a disability will be reviewed to ensure that, wherever possible, reasonable adjustments are made to enable them to enter into or remain in employment with us.
How to apply:
Please submit a CV and cover letter outlining your motivation, skills and experience.
Shortlisted applicants will be invited to online interviews during August.
We look forward to hearing from you!
Registered Charity
11 - 20
Our mission is to empower people to overcome poverty and homelessness through our compassionate service.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.
The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children.
The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.
The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.
Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.
The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.
Key responsibilities include
- Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
- Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
- Direct line management of the Acquisition Marketing Officer and volunteers as required.
- Manage agencies and freelancers as required.
- Ensure activities follow fundraising and data regulations, and marketing best practice.
- Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
- Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
- Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
- Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
- Build performance-driven channel plans across, organic and paid social media channels such as Meta.
- Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
- Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.
- Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
- Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
- Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
- Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.
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