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Job Title: Marketing Lead – Roots Academy Ireland

Location: Ireland (Remote, with in-person responsibilities within the region)

• Commitment: 3-5 hours per week, part-time 

• Reports To: Head of Marketing – Roots Academy Global

About Roots Academy 

At Roots Academy, we’ve built a learning experience that’s changing the lives of the ummah’s future leaders, change-makers and visionaries.

Our vision is enabling university students to live God-centred lives, so we teach structured, engaging and transformative face-to-face foundational Islamic education to over 2,000 students across Australia, UK, Ireland, Canada, Turkey & USA.

Role Summary:

The Marketing Lead will lead Ireland’s marketing strategy, driving brand growth and customer engagement. This role is responsible for overseeing all aspects of marketing, including brand development, digital marketing, campaign management, market research, and customer experience. As a key member of the team, the Marketing Lead will work closely with cross-functional teams to position Roots as a leader in the Islamic Education industry while ensuring all marketing efforts align with our mission and objectives.

Key Responsibilities:

• Strategic Marketing Leadership:

  • Develop and implement a comprehensive marketing strategy to achieve organisational goals, including brand awareness, lead generation, and customer retention.

  • Monitor market trends and competitor activities to identify opportunities and risks.

• Brand Management & Positioning:

  • Strengthen the organisation’s brand identity and ensure consistent messaging across all channels.

  • Lead efforts to position the brand as an industry leader, driving differentiation and competitive advantage.

• Campaign Planning & Execution:

  • Oversee the creation and execution of marketing campaigns across digital, print, and traditional channels.

  • Measure campaign effectiveness, optimising performance and ROI.

• Team Development:

  • Build, mentor, and lead a high-performing marketing team.

  • Foster a collaborative, creative, and results-driven environment.

• Content Development:

  • Develop a media strategy that includes high-quality photography and videography to enhance brand storytelling.

  • Oversee the production of visual content for social media, advertisements, websites, and events.

  • Ensure all media content aligns with brand identity and marketing goals.

Preferred Experience:

• Marketing & Branding

  • Some experience in digital marketing, social media, or event promotion.

  • Basic knowledge of social media management, and content creation.

• Involvement with MSAs or ISOCs

• Experience with Muslim Student Associations (MSAs) as a member, volunteer, or organizer.

• Comfortable engaging with Muslim communities and student networks.

Skills and Qualifications:

• Marketing Skills: Proven expertise in brand strategy, digital marketing, and campaign management.

• Innovative: Demonstrated ability to drive growth through innovative and data-driven marketing strategies

• Relationship Building: Proven experience in building and maintaining meaningful relationships with a wide variety of stakeholders.

• Project Management: Strong organisational skills with the ability to support program delivery efficiently.

• Communication: Excellent communication skills, with the ability to engage diverse audiences, from students to community leaders.

• Commitment to Ihsaan: This role requires someone who strives to deliver their responsibilities with ihsaan.

• Dedication to Service: A heart for khidma (service), and a desire to make a positive impact on the lives of young Muslims through education.

What We Offer:

• Be part of a team of 100+ dedicated volunteers from across the globe.

• Receive continuous rewards for those that seek Islamic knowledge from the Roots platform. 

• Be a part of a growing organisation that aims to revive and educate Muslims from a grassroots perspective.

• Receive in-house Tarbiyah sessions to develop your deen. 

Please Note: This is an unpaid volunteer position. Volunteers can claim expenses for food, travel, and equipment in line with the Expenses Policy.

About Roots Academy. 

Roots Academy’s Vision.

A generation of young Muslims who embody and promote a God-centred way of life.

At Roots Academy, we’ve built a learning experience that’s changing the lives of the ummah’s future leaders, change-makers and visionaries. Our Mission is to deliver a structured and transformative education in the Essentials of Islam in a way that lowers barriers to access, develops a deep certainty, and inspires action.

Why Does Roots Academy Exist?

Crisis of Faith: 1 in 4 young Muslims are leaving the religion due to various factors, primarily the pervasive anti-religious content and temptations they encounter online and offline. 

Roots Academy exists to bridge this gap by providing a structured and transformative Islamic education that speaks directly to the needs and challenges of young Muslims today, delivered in an engaging and accessible form that removes barriers to access and provokes thought and action.

Role Summary.

Creators with Purpose is Roots Academy's community of Muslim student content creators - a hand-picked group of relatable, authentic voices using their platforms to reach and uplift Muslim students across the country.

To grow and sustain it, we're looking for a Community Manager to be the heartbeat of this community. You'll onboard new creators, run our content calendar and review process, and keep a thriving group of creators supported, inspired and consistently producing content that reaches the exact audience we exist to serve. This is a relationship-first role for someone who loves bringing people together around a shared mission.

Key tasks

• Community management - Own and energise our creator community keeping it warm, active and supportive; welcome new creators, spark introductions, and encourage creators to learn from and uplift one another.

• Onboarding - Identify and reach out to potential creators, run friendly 1-2-1 welcome calls, share the vision and welcome pack, and bring new creators into the fold with as low a barrier to entry as possible.

• Content coordination - Run the content calendar end-to-end: agree each creator's posting frequency and dates, keep the Notion tracker current.

• Creative support - Keep creators inspired with prompts, content ideas and themed series (e.g. Freshers, exam season), and offer tailored concepts to those who want them while protecting each creator's own style and voice.

• Mentorship & belonging - Coordinate regular calls with the team, and help every creator feel like a genuine part of Team Roots.

• Tracking & reporting - Track creator output and reach, monitor how creators are driving students toward Roots workshops, and report progress and feedback.

What we’re looking for

• Passion for Islamic education and the development of young Muslims. 

• A people person who builds genuine, warm relationships and makes others feel welcome.

• Organised and reliable - comfortable keeping plates spinning and keeping people on track.

• A feel for social media content and an instinct for what resonates with Muslim students.

• Passion for Islamic education and the development of young Muslims.

• Self-starting and proactive - happy to take initiative rather than wait to be asked.

• No formal experience or qualifications required - just the right heart, attitude and willingness to learn.

What we have to offer

• Be part of a team of 100+ dedicated volunteers across the UK, Ireland, Canada, US, UAE and Australia.

• Receive continuous rewards for those that seek Islamic knowledge from the Roots platform. 

• Be a part of a growing organisation that aims to revive and educate Muslims from a grassroots perspective.

• Receive in-house tarbiyah sessions to develop your deen. 

Please note this is an unpaid volunteer position. 

Volunteers are entitled to claim expenses incurred for food, travel and equipment, in line with our Expenses policy.