Digital Fundraising Lead
12 Month Maternity Cover
£50,572 - £54,618 pa
City of London and we are a hybrid working organisation
This role is offered on a hybrid contract giving you the opportunity to also work from home three days a week.
Purpose of job:
Comic Relief is looking for a Digital Fundraising Lead to assume responsibility as the driving force behind our fundraising and engagement strategies. The Digital Fundraising/Marketing Lead is responsible for overseeing the Fundraising and Engagement strategies, planning and performance of our digital marketing channels, to deliver ambitious organisational objectives and fundraising growth targets. Comic Relief’s fundraising and public engagement is delivered primarily through it’s digital channels, and in this role you will lead the digital fundraising team and cross-organisational project teams in driving high performance across these channels, including web UX journey and optimisation, email communications and paid media campaigns to facilitate the delivery of over £18M income across Fundraising.
If you have experience in developing and executing digital marketing plans for fundraising campaigns, thrive on collaboration and enjoy working as part of multi-disciplinary project team to maximise fundraising income we’d love to hear from you.
Join us at the heart of Comic Relief's mission to create a just world, free from poverty. As Digital Fundraising Lead, you'll play a vital role in making that vision a reality. Come be a part of something special.
Key responsibilities:
· Lead the strategy setting and annual planning and budget setting for Comic Relief’s Digital Marketing & Fundraising, including building financial models, developing business cases, monitoring budgets and updating forecasts
· Manage and coach a team of digital fundraisers to execute fundraising, (acquisition and engagement), activity across our key digital channels to deliver against agreed plans and objectives across the entire Fundraising team, specifically focussed on the UK public audience: individuals and communities of individuals, including schools and workplaces
· Foster a culture of high performance and build organisational expertise through a test, learn and iterate approach where data, learning and insight is used to make informed decisions and actioned swiftly. Ensure knowledge is systematised and shared across the organisation for maximum impact
· Working as a lead within the Public Activation & Individual Giving team, work with the team and wider colleagues to ensure all digital communications our audiences receive and the digital experience they have, is appropriately targeted, designed and delivered in a way to maximise engagement and life time value
· Operate as a champion of digital innovation within the wider Fundraising team and organisation, proactively identifying, sourcing and helping to embed new technologies, ways of working and tools and approaches that drive digital marketing/fundraising performance and income generation. Where necessary, bring x-organisational project teams together to deliver digital marketing / fundraising change projects.
· Lead the management and performance management of our media agency to develop a digital media strategy that delivers against agreed KPI’s, working closely with the Paid Media Manager to continuously optimise and evaluate performance across the full suite of campaigns and always on activity plan
· Oversee the email marketing strategy, including oversight of critical email marketing tools and platforms, ensuring the effective management of audiences and messages, closely with the Senior Digital Fundraiser and Email Marketing Executive to continuously optimise and evaluate performance across the full suite of communications
· Play a lead role in working with stakeholders across the organisation to unify separate digital marketing activity (owned and earned) to ensure all Comic Relief efforts are working together to maximise effectiveness and efficiency
· Play a lead role in working with colleagues managing Comic Relief’s website and associated platforms to ensure they are optimised for User Experience and conversion to action across all agreed initiatives and activities
· Provide specific leadership in bringing the Fundraising, Technology and Data teams together to ensure our Digital Marketing and Fundraising strategies and plans are aligned with data and tech capabilities and priorities and oversee direct interventions to solve problems and mitigate risks to delivery and performance
Operate as primary point of contact with BBC Marketing specifically in relation to digital marketing strategies, including development of Red Nose Day web pages, supplying content and performance tracking
People Management
· Provide balanced, constructive feedback, undertake effective performance management to embed accountability and proactively support the professional development and growth of staff
· Proactively undertake business planning, prioritise activities and set clear and realistic objectives for the team and individuals based on capacity, expertise, and aspirations
· Maintain regular two-way communication and dialogue with staff, ensuring information is cascaded and escalated as needed
Person specification
Essential criteria
· Extensive experience of creating, implementing and optimising digital strategies and user journeys for the purposes of a sales or fundraising outcome
· Experience of delivering digital marketing activity or projects for a high-profile brand
· Experience of leading and working effectively in cross-functional digital project teams to deliver shared goals and objectives
· Proven experience of digital channel planning and performance tracking
· Experience of leading and working with a matrix of channel experts and multi-disciplined stakeholders
· Experience of budget management including setting detailed, annual and campaign planning budgets and strategies
· Analytical thinker with great communication skills that engage and inspire
· Management experience – managing and motivating a team effectively to achieve high quality outcomes
Desirable criteria
· Experience of working with CRM & associated systems to facilitate relational fundraising
· Specific experience working closely with Technology and Data teams in innovating and optimising conversion journeys, innovation and production development
· Effective relationship builder with the ability to proactively challenge and persuade senior stakeholders and partners
Perks and benefits:
· Flexible working hours
· Work from home option
· Wellness programs
· Employee Assistance Programme
· Enhanced maternity and paternity leave
· Paid emergency leave
· Sabbatical Opportunities
· Professional development
· Mentoring/coaching
· Paid volunteer days
· Payroll giving
· Team social events
· Extracurricular clubs
· Cycle to work scheme
· Free fruit
To apply please visit our website via the link and apply online.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Why work at Comic Relief
There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London,
There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work.
Disability Confident employer
As part of the Disability Confident scheme, we take positive action by providing first-round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role, as demonstrated on their CV.
Legacy Fundraising Manager
We have an exciting opportunity for a Legacies Manager to join an innovative leading children's charity delivering projects to support disadvantaged children, young people, their families, and communities.
Position: Legacies Manager
Location: Home based
Salary: £41,740 per annum
Hours: Full-time, 37 hours per week
Contract: Permanent
Closing Date: 3rd May 2024
Shortlisting date: 10th May 2024
Interview date(s): Week commencing 20th May 2024
You will be working for one of the UK's leading children's charities, firmly supported by Christian beliefs and values, helping to support disadvantaged children and their families through delivering projects to support children, young people, their families, and communities to find long-lasting solutions to the challenges they face.
The Role
As the Legacies Manager, you will assume a pivotal role within our dynamic Partnership and Development team. Your primary responsibility will be to lead the strategy and execution of our legacy programme, driving forward our mission to support vulnerable children, young people, and families across the UK. Drawing upon your strategic vision and extensive experience in fundraising, you will design and implement innovative legacy campaigns aimed at maximising income generation and expanding the reach of the organisation’s Family Hubs.
Your day-to-day activities will involve collaborating closely with fundraising and partnership development experts to develop compelling legacy propositions and engage potential donors effectively. You will leverage your exceptional interpersonal skills to build and nurture relationships with legacy supporters, inspiring them to leave a lasting impact through their philanthropy. Additionally, you will utilise your expertise in data analysis to inform decision-making and refine campaign strategies, ensuring optimal outcomes and return on investment. As a strategic thinker and innovative leader, you will have the opportunity to make a tangible difference in the lives of vulnerable children and families.
Key responsibilities of the Legacies Manager include:
- Develop and implement a legacy strategy/plan aligned with the charity's goals to increase/improve outreach to and engagement with legacy supporters and raise legacy income around agreed goals.
- Provide excellent stewardship to all supporters who engage with legacies, working with stakeholders to ensure journeys are insight-led, respond to audience needs, and are well documented and reported upon.
- Establish key performance indicators (KPIs) to measure the success of legacy giving initiatives and regularly report on progress to senior leadership and key stakeholders. Use data and analytics to inform decision-making and continuously improve strategies for maximising legacy support.
- Work with internal and external stakeholders to ensure the end-to-end process for delivering the legacies plan is designed and documented. This includes solving problems in circumstances where there is minimal guidance available from established practices and precedents within the organisation.
- Work closely with the Head of Relationship Fundraising and other fundraising colleagues to ensure that all fundraising activities are well-coordinated and contribute towards the overall fundraising strategy.
- Identify growth opportunities that foster organisational projects which impact and improve the Legacy programme.
- Develop and execute marketing and promotional campaigns to raise awareness of legacy giving opportunities within the organisation. Utilise various communication channels, including digital platforms, events, and printed Job Description & Person Specification materials, to effectively promote the importance of legacy giving and its impact on the organisation's mission.
About You
As the ideal candidate for the role of Legacies Manager, you are approachable and articulate, with the confidence to engage effectively with donors and stakeholders. Your conscientious nature ensures that you approach every task with diligence and attention to detail, while your continuous learning mindset drives you to stay informed about the latest trends and best practices in legacy fundraising. Your creativity allows you to develop innovative campaign strategies that capture the attention of donors and inspire action, while your diplomatic approach enables you to navigate complex relationships and resolve conflicts effectively. As a good listener and information seeker, you value input from others and actively seek out new opportunities for growth and collaboration.
You are an independent and self-motivated professional, capable of taking initiative and driving projects forward with minimal supervision. Your persuasive communication style and proactive attitude make you an influential advocate for the organisation's mission and values. If you are ready to leverage your interpersonal skills and expertise to make a meaningful impact on the lives of children and families across the UK, we invite you to join us and be part of our transformative journey. Apply now and take the next step toward a rewarding career dedicated to driving positive change.
About the Organisation
An innovative leading children's charity delivering projects to support disadvantaged children, young people, their families, and communities, working with a range of partners to provide creative solutions including children and family centres, school counselling, preschool nurseries, family support and children affected by imprisonment and offending.
Benefits include:
- Continuous professional development
- Regular support through supervision, appraisal & well-being initiatives
- In house learning platform
- Generous pension scheme
- Employee Assistance Programme
- Healthcare cash plan
- Charity discount scheme
The charity is committed to making a positive impact, and we're looking for someone like you. If you're ready to take the next step in your fundraising career and make a lasting difference in the lives of those who need it most, we invite you to apply and be part of the team.
We actively encourage applications from a broad and deep range of backgrounds and experiences. This post is subject to necessary safeguarding checks including an appropriate level DBS Disclosure. The organisation is a Living Wage Employer.
Other roles you may have experience with could include Fundraising Manager, Trusts and Statutory Manager, Legacy, Legacy In Memory Fundraiser, Legacy and In Memory, Legacy Relationships, Legacy Giving, Probate, Wills, Trusts, Inheritance, Legacy Administration.
PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
This is an exciting opportunity to be part of and help shape a new DHSC funded project - Early Support Hubs - providing innovative ways to support Young People’s (11 – 25 years) Mental Health and Wellbeing across the borough of Hackney.
This Early Intervention approach will enable young people to access support in a timely way within their own community and we will work collaboratively with the Hackney Super Youth Hub enabling a one stop shop experience for local young people.
We are looking for passionate and motivated Therapeutic Youth Workers who are committed to supporting positive change for local young people to join our team.
Main Responsibilities:
· Undertake 1:1, group, detached and outreach work with young people
· Provide one-to-one key-working up to 12 sessions, combining youth work values and principles with a therapeutic, trauma-informed approach to help address a wide range of issues that may impact on young people’s mental health and wellbeing e.g. housing, employment, physical health, education, finances and relationships.
· Use a supportive, young person-centred approach. e.g. explaining what services are and what they do, ensuring information is accurate and up-to-date, filling out forms together, making personal introductions, accompanying young people to initial meetings/sessions, being with them during phone calls etc.
· To work with the Hackney Super Youth Hub, to support young people and liaise with appropriate professionals in the network.
· To maintain confidential, up to date and accurate records of all sessions and plans.
· Be an advocate for young people, supporting colleagues to understand adolescence, and how to engage with young people, particularly with concerns around:
o mental health and wellbeing of children and young people.
o Supporting vulnerable groups who would not otherwise receive support (levelling-up).
o Improving children and young people’s engagement with EET.
Main Requirements (for details check the job description and person specification):
· QCF Level 3 Diploma in Youth work or equivalent and have experience of youth work in a youth work setting
· Experience of working with young people, delivering therapeutic groups and/or 1 to 1 interventions in a youth work or similar setting.
· To have an active interest in working with those affected by mental health issues and recognise the impact this has on their life.
· Experience of building positive, impactful relationships with young people responding to their needs
· Excellent, up to date knowledge and understanding of safeguarding needs and risks young people may face.
· Experienced in working as part of a safeguarding team around a child, i.e. Childrens services, education, CAMHS, etc
· Experience of working in with an outreach role, in the community and school settings.
· Confident working well independently as well as in a team setting.
· Ability to use own initiative and be able to respond to change as part of a pilot initiative.
· Computer literacy including Microsoft Office suite (incl. Outlook and Word), with ability to accurately input sensitive data electronically
· Be committed to equal opportunities and Equality, Diversity and Inclusion in all that you do. Have experience of and active interest in working with people from a wide range of backgrounds.
· Be committed to and comply with Family Action’s Equality, Diversity and Inclusion and Safeguarding policies, including Child Protection.
· Willing and able to work flexibly including ‘twilight’ (3 – 7pm), evening (up to 10pm) and weekend hours.
· Ability to align with and support Family Action’s mission and values.
· Appointments are subject to Family Action receiving a satisfactory disclosure from the Disclosure and Barring Service.
Benefits:
- an annual paid leave entitlement that commences at 25 working days pro-rata, rising each April by one day, subject to a maximum of 30 working days plus bank holidays.
- up to 6% matched-pension contributions.
- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment.
- enhanced paid sick leave and paid family leave provisions;
- eye care and winter flu jabs vouchers,
- cycle to work scheme,
- investing in your professional development with ongoing quality training and career development opportunities.
We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect
Closing Date: Ongoing – We reserve the right to close the advert once we receive a suitable amount of application so please apply as soon as possible.
Interview date: Throughout April 2024