Contract: Permanent
Hours: Full-time - 37 hours per week
Salary: £36,000 - £40,000 per annum (dependent on experience and qualifications)
Remote: This role is homebased (within the UK) with occasional travel for staff residentials and other events. Ideally the post-holder will live in commutable distance to our office in Leicester.
What we do
As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.
We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work
About the Role
Responsibilities of the role comprise:
Campaign planning
- Lead the delivery of an ambitious and creative media and campaign strategy to bring about an improved recognition of the value and impact of youth work.
- Lead on other campaign strategy and planning, utilising a range of campaign tactics integrating media, digital media and other campaign tactics, working closely with other members of the Comms team and across Directorates.
- Oversee campaign activity for the annual Youth Work Week, to ensure the campaign engages key opinion formers and provides an opportunity for those within the sector to celebrate the impactful work they do.
- Analyse campaign effectiveness, including setting and tracking metrics across digital and traditional media.
- Ensure campaign plans are fully scoped and uploaded to the online project management system.
- Leading on strategic approaches to celebrity supporters / ambassadors and ongoing relationship management.
Press Office function
- Lead proactive media monitoring, enabling timely responses to significant developments and tracking positions on issues relating to NYA’s work.
- Develop key messages and positioning statements on issues in the youth sector and NYA’s activities, role and stance and promote consistency of messaging across NYA’s channels.
- Managing and responding to reactive media enquiries, providing statement and reactive ‘lines to take’, with the support of the Head of Communications
- Producing engaging content for various channels and audiences including press releases, blogs, opinion pieces and media briefings to elevate NYA’s profile and demonstrate our expertise and thought leadership.
- Managing the media monitoring and media database, nurturing relationships with target journalists, as well as online news outlets and thought leaders on key strategic issues.
- Confidently working with charity and corporate partners to maximise opportunities to demonstrate the impact of their support.
- Provide line management and development support to two Communication Officers.
About You
Essential competencies of the Campaigns and Media Manager:
- A self-starter brimming with creative ideas and proven experience of designing and executing high-impact campaigns that bring about a measurable change in knowledge, behaviour and / or policy.
- Strong interpersonal skills for building effective relationships with colleagues and external stakeholders, including political audiences, and confident in growing new relationships and leading meetings.
- An ability to grasp complex information and distil key messages for different audiences and crucially, which tactics and channels to use to engage them
- Have proven experience and a strong understanding of the UK media landscape, with demonstrable experience of having nurtured relationships with national and sector journalists to garner high-quality coverage.
- An understanding of how to use research and intelligence gained from listening exercises and other stakeholder insights to inform campaign messaging and metrics.
- Be skilled in developing media strategics and developing case studies and using data to create compelling new hooks
- Be proficient in evaluating campaigns and media outputs, with the ability to derive insights that inform future strategies.
- Be proficient in drafting statements and media responses at speed and in line with key messages.
- Have outstanding written and verbal communication skills, with the ability to produce and edit content to a journalistic standard across diverse audiences and channels.
- Have an understanding of how to use social media platforms to engage audiences effectively, understanding their role in broader campaign strategies.
- Be experienced in line management and fostering the NYA culture of personal growth
- Excellent project management skills - able to keep track of all the moving parts to keep tasks on track and mitigate risks. Experience of using project management platform (or similar) would be an advantage.
- An understanding of data protection and safeguarding young people.
- A passion for using effective communications to promote youth work and celebrate the achievements of young people and youth workers.
- Highly competent in all Microsoft suite and ideally have experience of Google Drive and Sharepoint.
Please refer to our Candidate Pack for more information on the role and the requirements.
Why Work for NYA?
NYA operates as a people-first organisation, prioritising the well-being and needs of its employees.
NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.
How to Apply:
Please download our applicant pack to find out more about the role and requirements
To apply, please submit the following via our online application platform by 11:59pm on Friday 13th July 2025:
A detailed CV setting out your career history, with responsibilities and achievements in line with the person specification in the About You section.
A covering letter (maximum two sides) highlighting your suitability for the role and how you meet the requirements in the About You section.
We will request data for our EEDI monitoring purposes, providing this is optional.
Please note: the covering letter is an essential part of the application process and will be assessed as part of your full application. We use AI detector software, so cover letters or CV’s with over 30% AI generated content with be disregarded. We understand that AI tools can offer support to candidates who have learning differences, which is why we will accept applications with some AI assistance. CV’s will not be accepted without a cover letter.
The National Youth Agency is an equal opportunities employer.
At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.
We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.
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Thank you!
Using Anonymous Recruitment
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Volunteering Matters
Who we are
At Volunteering Matters, we believe people have the power to create change. Whether through volunteering by helping others and giving time, or through social action such as speaking up, campaigning, or leading change, everyone can make a difference. We bring people together to build stronger communities across England, Scotland and Wales, making sure everyone has the chance to get involved and create real change.
What we do
We help people of all ages and backgrounds get involved in volunteering and social action. We focus on making sure that everyone, no matter their situation, has the chance to take part. We work with local people.
How we do this
We support people to share their time and skills to help others and tackle big challenges in their communities.
· We remove barriers to volunteering and social action, making it easier for people who don’t always get the chance to take part.
· We listen to and amplify voices that aren’t always heard, helping volunteers and communities influence change.
· We help volunteers beyond their first experience, offering training, support, and pathways to new opportunities.
· We connect businesses with communities, creating meaningful employee volunteering projects.
· We show the impact of volunteering and social action, proving how it changes lives for the better.
Our promise to volunteers
We are always looking for new ways for volunteers to make a difference. We bring people together across generations and backgrounds to learn from each other and create change. At the same time, we make sure that all our volunteers are trained, supported, and valued, so they feel confident in what they do.
It’s a brilliant time to join us. We’re evolving, growing our impact, and shaping a future where everyone can take part and feel they belong.
Volunteering Matters works with around 5,000 volunteers, 7,500 beneficiaries and 60 projects throughout England, Scotland and Wales each year. At present, records are locally managed, relying on project-based IT solutions to record and report on activities. To improve our efficiency in this area, we will be introducing a new digital platform for use across our work. In spring 2025, we will be inviting potential providers to tender, asking them to tell us how they can work with us to develop an organisational-wide digital management tool that helps us manage our volunteers and activities more effectively.
In this role, you will operationally manage the activities and tasks outlined in the CRM project plan, working closely with the Head of Volunteering & Engagement, the CRM Strategic group and the CRM Working group. The project plan includes four stages: (1) Understanding/prioritising our organisational needs, (2) Mapping potential providers, (3) Commissioning and deciding on a provider, (4) Implementation of a new system. We are currently at Stage 2, moving into Stage 3.
This is a fixed term role with a two-year commitment (18 month contract) and delivery plan. You will work closely with the National Volunteer Engagement Manager to help embed the new VMS or CRM across our delivery team, working practically and equitably with colleagues to understand any individual challenges or needs and finding appropriate ways to support them.
We’re looking for a highly organised and proactive CRM Project Manager to lead the next phase of our CRM development project.
You’ll operationally manage the delivery of our CRM plan, support the commissioning of a new system, and develop and drive forward a clear implementation strategy. You’ll work closely with internal teams and external providers to ensure smooth delivery, while coordinating training, ensuring compliance, and embedding inclusive practices.
If you’re experienced in project management, stakeholder engagement, and system implementation — and you're passionate about making a difference — we’d love to hear from you.
The post will require occasional travel to various locations in the UK.Please refer to the full job description for further details.
DBS/ PVG
This role requires full DBS/ PVG clearance.
Our Values & Way of Working:
In all that we are guided by our values: Empowering, Inclusive, Compassionate, Positive & Straightforward.
Diversity & Inclusion
Volunteering Matters welcomes all applicants and are keen to ensure our team reflects the diversity of the UK and the communities we serve. We encourage applications from disabled, LGBT and Black, Asian and Minority Ethnic backgrounds, along with candidates with any protected characteristics and from disadvantaged groups.
Disability Confident & Reasonable Adjustments:
We guarantee to interview anyone with a disability whose application meets the minimum criteria for the role. Please provide evidence in your application, which demonstrates that you meet the level of competence required in the Job Description under skill and experience. To be considered for a guaranteed interview or to discuss any reasonable adjustments during the process, please state this in your cover letter.
Benefits
Our employee benefits reflect our culture which is built on an approach of full flexibility with accountability, and designed to let you make your most positive contribution; we offer.
· Flexible Working by Default (re hours & place of work)
· Unlimited Annual Leave
· Employee Pension scheme
· Life Assurance
· Cycle to Work Scheme
· Season Ticket Loan
· Employee Assistance Programme
· Enhanced sick and family leave.
· Lifestyle Discount Scheme
We are also open to discussing job share applications.
GDPR Statement
If you apply for a role with us, we will retain your contact details including your name, address, email address and phone number to help us manage your application for up to six months. We will not use your personal data for any other purpose or share it with any third party. You can contact us at any point to update your personal information or ask us to delete it from our records.
Policy on AI-Generated Applications
Applications are accepted on trust, and we expect all submissions to reflect the applicant’s own words, experiences, and motivations. While tools such as Artificial Intelligence (AI) may support the application process, applications should not be generated wholly by AI.
To Apply
Please send a updated, complete CV and cover letter via the Charity Job Apply button above. In your application clearly state which role you are applying for. In the cover letter please demonstrate how you would fulfil the role requirements, what previous relevant achievements you have (both in life and at work), what skills & experience you can offer, and what you believe you can contribute to Volunteering Matters.
Please note that all applicants must have the right to work in the UK. Unfortunately, we’re unable to progress applications that don’t meet this requirement.
Registered Charity
101 - 500
We turn local knowledge into action by working with volunteers and partners across the UK to build stronger communities for all.
The client requests no contact from agencies or media sales.