About Kinship
We are Kinship. The leading kinship care charity in England and Wales. We’re here for kinship carers – friends or family who step up to raise a child when their parents aren’t able to.
Together, let’s commit to change for kinship families.
About the role
In order to reach and support more kinship carers with these programmes and our other services, we have developed a new Marketing Team to develop and deliver integrated, strategic and creative marketing and engagement campaigns and strategies. This team is now established with clear plans to engage kinship carer audiences, rooted in insights.
Strategic engagement with professionals from the education sector as a conduit to engage kinship carers in our services offer is a key part of this role, and a relatively new area of focus for Kinship. Delivering against a strategic plan already in place, you will be managing relationships and marketing approaches to Virtual Schools, select Multi-Academy Trusts (MATs) and other education professionals through umbrella bodies and associations to execute this.
Who we're looking for
This is an exciting opportunity for an experienced, senior-level marketeer or engagement professional with a strong track record in further developing and delivering successful multi-channel marketing strategies targeted at a range of audiences to join us as a Head of Marketing and Strategic Engagement to oversee this team. Experience in working in the education sector, or an engagement role would be advantageous.
We’re looking for someone excited to hit the ground running, able to plan strategically, deliver operationally and take creative approaches to maximising engagement and acquisition with a small in-house team. A strategic thinker and natural collaborator, you’ll be able to work across the organisation to further develop integrated marketing across Kinship’s services and programmes, and ensure these align with our wider external communications, including to our Kinship Community of more than 12,000 carers.
You will have significant experience in leading marketing teams and have demonstrable experience in delivering successful, engaging marketing and engagement strategies. You’ll be comfortable getting very involved in the operational delivery of our marketing and engagement plans, supporting your team and demonstrating an insight and audience-led approach to both digital and offline marketing, thriving in an environment where you’ll be responsible for overseeing the progress of various strands of marketing activity.
Key responsibilities include:
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Using data and market insights, develop and oversee the implementation of high-quality, integrated and strategic marketing and engagement strategies to support Kinship’s awareness, understanding, interest, income generation, engagement and growth amongst key audiences, with a particular focus on marketing our programmes and services.
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Develop an expert knowledge of Kinship’s target audiences for marketing its programmes and services to (e.g. kinship carers, local authorities, education sector organisations and professionals) and devise tailored multi-channel marketing activities for different audiences to meet service objectives.
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Ensure that all marketing plans and strategies align with, and support, the organisation’s brand strategy.
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Lead the ongoing development and delivery of a focused schools engagement campaign and activity through key channels to raise awareness of kinship care within education settings to engage with kinship carers currently unknown to Kinship, including those from under-represented groups.
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Work closely with leads for Kinship’s different programmes and services, and in the Business Development, Digital and Communications teams to ensure marketing communications and engagement with key audiences are aligned.
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Work in collaboration and co-production with kinship carers and their families to ensure meaningful input and representation in the development of relevant plans and activities.
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Drive forward cross-departmental work to further develop the organisation’s email marketing strategic approach.
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Contribute to the development of performance indicators for all marketing activities, using these to adjust campaigns to maximise effectiveness and provide regular reporting and analysis.
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Line management of a small team.
Essential criteria include:
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Significant experience (5+ years) in marketing, with demonstrable success in delivering integrated strategic marketing and/or engagement strategies which met objectives around engagement and acquisition.
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Experience in a management role, with line management experience, and accustomed to operating with senior-level colleagues.
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Experience of combining marketing and engagement strategies and plans, with experience of stakeholder engagement and management in order to reach a wider audience/consumer/customer.
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Extensive experience of project management and delivering ambitious plans on time, to budget and evaluating outcomes.
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Significant digital marketing experience strategically and operationally with particular experience in maximising digital marketing tools including email marketing systems and paid and organic social.
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Experience using a Content Management System, such as Salesforce and using insights to inform marketing optimisation and planning.
What we’ll offer you
Kinship offers 30 days’ annual leave plus bank holidays (pro-rata for part-time) as well as a generous pension scheme. We have an excellent wellbeing offer including the Employee Assistance Programme and clinical supervision. We will invest in your professional development with training and career development opportunities.
Kinship is committed to championing equality, diversity and inclusion. We believe our work is greatly enhanced by the varied backgrounds, experiences and views represented within our teams. We aim to create inclusive teams, celebrate differences and encourage everyone to join us and be their true self at work. We therefore encourage applications from anyone who fits our values, whatever their religion or belief, sex, gender identity, race, age, sexuality or disability and are actively seeking candidates that can bring real innovation and commitment to us.
This is a fantastic time to join a supportive and well-established team within an organisation with rapid growth ambitions. This role will be what you make it and we’re looking for someone to seize this opportunity!
How to apply
Please apply via our recruitment agency partners, Ellwood Atfield, with your CV via the link.
- Application deadline: Wednesday 28 May, 9am
- First interview: Tuesday 10 June (online)
- Second interview: Thursday 19 June (in-person, Vauxhall)
Kinship reserves the right to close applications early on receipt of sufficient applications. Apply early!
Registered Charity
21 - 50
We support kinship carers in their homes and communities, giving advice and helping them work through problems to find the best way forward.
The client requests no contact from agencies or media sales.
Thank you!
Community Based/Home Working – West Midlands
Permanent, Full Time
Circa £30,000 plus competitive benefits
Do you want to make a difference?
The RAF Benevolent Fund is the leading welfare charity for the RAF. Every year we make a real difference to over 40,000 people who benefit from our services. Working at the Fund is more than sitting at your desk ad in this role you will have the opportunity to be part of our RAF Family. Alongside helping our beneficiaries, we also get to hang out with Spitfires and Typhoons, take part in a Dambusters bike ride, attend events like Royal Ascot, the Chelsea Flower Show, and the Bomber Command Memorial Service. Every day you will make a difference and play your part in changing the lives of others and helping people in the RAF Family get through the toughest of times.
It doesn’t matter how long someone served or when. If they were part of the RAF, they and their family are part of our RAF Family. We will always be here to support them when they need it most.
Join the RAF Family and play your part in making a difference.
Do you want to play a part in what we do?
People are at the heart of what we do. Together we:
· Help reduce social isolation and loneliness among veterans.
· We support ill or injured men and women to have a safe place to call home, a home that meets their specific needs.
· We fund youth services on stations to provide clubs and activities for the children of serving personnel who move every few years.
· We provide grants to help with the cost of living. But this is just a few of the ways we help.
We are seeking an individual to raise awareness of the Fund’s welfare offer amongst social welfare agencies across the West Midlands but also, crucially, to help address the issue of social isolation and feelings of loneliness experienced by some members of the RAF Family.
The post holder will be working with socially isolated individuals to identify meaningfully enriching opportunities to reduce feelings of loneliness, some of whom may have complex and challenging welfare needs, to develop actions plans and coordinate support to overcome any barriers preventing successful connection into these enriching opportunities, assisting them by identifying appropriate support from within the RAF Benevolent Fund and the wider statutory and military charity sector.
The successful candidate will have experience of working in a social welfare role supporting individuals, have strong people and relationship-building skills, as well as empathy with or understanding of the issues affecting the Armed Forces community. Individuals with a social prescribing or working aged veteran support background are encouraged to apply.
This is a community-based position working from home covering the West Midlands, delivering both remote and face to face support, ideally you will be based in Staffordshire or Shropshire. The candidate must have their own vehicle to use to travel around these regions. Occasional travel to London will be required. The successful candidate for this role will need to be Enhanced DBS checked and prove they have the right to work in the UK.
To apply, please click on this link and send your CV, together with a cover letter detailing why you believe you are suitable for this role, providing examples of how you meet the job profile when you apply through our recruitment portal.
The closing date for applications is Friday 23rd May 2025, 5.00pm. Interviews will be held on 9th – 10th June 2025.
A copy of the Fund’s Candidate Privacy Notice can be found on our website. As an equal opportunities employer, the Royal Air Force Benevolent Fund is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. The Fund takes safeguarding seriously, and appropriate background checks will be completed. You can find out more about our commitment to safeguarding on our website. This role requires an Enhanced DBS check. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join the Fund.
The Royal Air Force Benevolent Fund is a Registered Charity (No. 1081009).
Registered Charity
101 - 500
Our vision is that everyone in our RAF Family – veterans, serving personnel and their families – gets support in their hour of need.
The client requests no contact from agencies or media sales.