Funding jobs in benue, nigeria

Job title: Marketing Manager

Reports to: Charis Evans, Managing Director, CST Professional Development

Location: Home-based, with occasional travel for meetings and events. We provide equipment to support you working from home and pay reasonable expenses when you need to travel for work.

Salary: £40,000-£45,000 a year.

Pension: We offer a workplace pension and life assurance scheme. CST makes contributions equivalent to 10% of your gross salary.

Annual leave: Initially 25 days annual leave plus bank holidays, with an additional two days leave after three years.

Working hours: Full time, 37.5 hours a week. We are happy to consider part time and flexible working options.

Job overview We are seeking an experienced and dynamic Marketing Manager to lead and execute marketing strategy for our conferences, events, membership and consultancy services within the education sector. The ideal candidate will play a pivotal role in promoting the CST brand, increasing attendance and engagement at our events and driving membership and business growth through strategic marketing activities. They will also line manage, support and develop a Marketing Executive.

Key responsibilities

1. Developing and implementing integrated marketing strategies for CST’s services, aligned with organisational goals and values.

2. Working closely with key stakeholders to define and achieve marketing goals and income targets.

3. Engaging with CST thought leadership and policy output to understand key trends in the school trust sector and undertaking competitor analysis to identify opportunities for CST in the education market.

4. Understanding CST membership engagement data and using it to inform the planning and execution of multi-channel marketing campaigns that build audiences and pipelines for CST events and services.

5. Managing marketing calendars to ensure timely delivery of campaigns, in line with the events, communities and membership calendars.

6. Overseeing the creation of compelling marketing materials including, brochures, landing pages, social media and email campaigns, blog content and promotional video.

7. Collaborating with subject matter experts in-house and across a wide range of partners to produce thought leadership and guidance for the benefit of CST members.

8. Supporting the delivery of conferences and events and working in partnership with the events team and external partners to ensure seamless integration and quality assurance of marketing and operational activities, including onsite branding and promotional activities.

9. Working closely with CST’s Head of Communications to manage the services areas on CST’s website.

10. Build relationships with CST partners and other sector organisations to identify and create cross-promotional opportunities.

11. Using the CST CRM and other analytics platforms to report on the performance of marketing activities.

12. Any other duties that may be delegated by the MD of CST PD.

Person specification

Essential skills and experience

• 5+ years marketing and communications experience, ideally in the education or membership sector, including experience of managing people.

• Output focused, able to execute a range of communications across channels efficiently.

• People-centred, adept at forming and maintaining positive relationships with colleagues and external stakeholders.

• Fluent and precise, an excellent communicator who writes well and oversees good design.

• Data driven, with a relentless focus on monitoring impact and hitting ambitious targets.

• Proficient with CMS, CRM and marketing automation tools and analytics software.

• Familiar with Adobe Creative Cloud suite and Canva

• Highly organised, with the ability to prioritise and work to tight deadlines.

• Committed to ongoing development of themselves and their colleagues.

• Someone that embodies the Nolan Principles and acts with integrity and discretion.

• Aligned with CST’s aims to promote education for public benefit.

• Skilled at working remotely as part of a close-knit team. Desirable skills and experience

• A degree and/or professional qualifications in marketing and/or communications

• Membership of the Chartered Institute of Marketing