About the opportunity
As our Digital Marketing Officer, you will play a pivotal role in supporting the Marketing Manager and broader team in volunteer and school recruitment efforts, while managing our social media presence. Your primary responsibilities will include managing and curating content for Action Tutoring's social media platforms, including Facebook, Instagram, LinkedIn, X, and TikTok.
In addition to social media management, you will contribute to the creation of diverse content, such as graphics, videos, and photography, with occasional visits to our school programmes and events. You will also monitor and report on the impact of our social media campaigns, staying abreast of industry trends to optimise our digital presence.
If you're creative, passionate about education, and thrive in community engagement, we'd love to have you on board.
Closing date: Sunday 19th May 2024
Interviews: 28th and 29th May 2024
Start date: June 2024
Location: This role is remote. The candidate can be based anywhere in the UK. Occasional travel to London is required.
We use anonymised applications for our shortlisting process.
Duties and responsibilities
• Responsibility for managing Action Tutoring’s social media channels (Facebook, Instagram, LinkedIn, X, TikTok and YouTube). Plan content (in collaboration with wider Marketing and Communications team) in line with the charity’s wider campaigns, volunteer recruitment rounds and key messages, ensuring regular diverse posting.
• Work with the Marketing Manager to develop engaging content which encourages the recruitment of high quality volunteer tutors, enquiries from potential partner schools and raises awareness of the charity to potential fundraisers, donors and employees.
• Promote the breadth of Action Tutoring’s activities and projects on social media, working across the whole team to gather content to raise brand awareness (including Programme, Philanthropy, Operations, Policy and Impact).
• Contribute to the development of content for social media channels including graphics, video and photography, with the occasional visit to school programmes and other charity events.
• Regularly analyse and report on the impact of Action Tutoring’s social media content through weekly analysis, quarterly reporting and campaign analysis.
• Monitor social media trends and industry developments to ensure we’re maximising content across all channels.
• Lead on blogger, influencer and community outreach (e.g. Facebook community groups, Next Door) to help raise awareness of Action Tutoring's volunteering opportunities and encourage applications.
• Manage our national digital adverts (such as Indeed, CharityJobs, Do-It). Respond to any direct enquiries sent through these and other digital platforms, including the Volunteer Facebook Group and Google business.
• Identify national digital advertising opportunities for volunteer and school marketing, and support with content for regional adverts. Work with the Marketing Manager to analyse impact and decide where our budget is best spent.
• Support the day to day management of Action Tutoring’s website, editing content with updates upon request. Support with creating high quality, engaging content for the Action Tutoring website to ensure it’s optimised.
• Create external marketing materials on request and support with ad-hoc visual design work.
• Support with the attendance at volunteering promotion events, mainly university fairs.
• Any other duties deemed reasonable by the Chief Executive Officer.
Person specification
Qualifications criteria:
• Right to work in the UK.
We are looking for some of the following attributes, though you might be more experienced in some areas than others:
• Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, X, and TikTok.
• Copywriting skills: able to interact with a range of audiences and have outstanding verbal and written communication skills. The role involves representing our brand on various channels and you will need to be able to adapt your communication style to different audiences and inspire them to engage with the charity.
• Able to work independently and use initiative in a range of situations.
• Able to think creatively and generate content to effectively convey messages and motivate audiences.
• Adaptable and open to learning. You will need to be willing to adapt and to grow and develop with the organisation.
• Efficient and able to work under pressure when required, able to multi-task and juggle a varied workload.
• Committed to equality, diversity and inclusion.
• Committed to the mission and values of Action Tutoring.
• Committed to promoting and safeguarding the welfare of children.
The client requests no contact from agencies or media sales.
Location: Remote (UK-based), role may require occasional travel
Salary: £42,750 per annum
Length of contract: Fixed Term until 31 March 2025
Hours per week: 37
Reports to: Head of Strategic Programmes
Closing date: 9am, 1st of May 2024
Interviews: w/c 6th May or w/c 13th May 2024
Who are Women’s Aid?
Women’s Aid is the national charity working to end domestic abuse against women and children. We are a federation of over 170 organisations which provide just under 300 local lifesaving services to women and children across England. For almost 50 years we have campaigned on behalf of our members and survivors to shape policy and practice, and to raise awareness of domestic abuse.
Purpose of the Project Manager role:
As Project Manager, the successful candidate will play an integral role in working across the organisation to ensure that sound project management principles are being used in all aspects of our work. You will be responsible for delivering cross-cutting, significant and complex programmes and projects that underpin Women’s Aid’s strategy.
You will support the Head of Strategic Programmes to effectively schedule and monitor the projects, programmes and core business activity across the organisation, in line with our key strategic goals.
Key duties and responsibilities of the Project Manager:
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Full scale project management of key strategic projects across a project’s full life cycle, to deliver within scope, on time, on budget, and within quality commitments. This includes designing project models, allocating resources, scheduling, monitoring, stakeholder communications, reporting and budget management.
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Assessing and recommending to the senior leadership team the viability and suitability of new proposed projects.
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Continually ensuring project specific risks are identified, assessed and mitigated, and escalating to senior managers as appropriate.
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Supporting the creation, embedding and monitoring of performance and outcome measures relating to project deliverables.
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Monitoring and managing interdependencies between projects across the organisation, and ensuring that projects are delivered in line with Women’s Aid’s strategic objectives.
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Building professional and functional working relationships with key stakeholders, across all levels, to ensure optimum information flow and understanding of key business areas.
What we are looking for in our Project Manager:
Essential:
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Substantial (5+ years) proven experience in project planning and execution, monitoring and reporting, and achievement of objectives.
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Experience managing large (£50k+) and complex (e.g. cross-cutting multiple teams/functions) budgets.
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Ability to work at pace and deliver to deadlines, prioritising work depending on organisational need.
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Ability to interpret top-line briefs and turn these into practical action.
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Ability to identify and manage project-based risks and issues, identify key decision points and define options for decision-makers.
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Ability to work on own initiative to meet objectives in a complex, changing environment
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Excellent verbal and written communication skills, including facilitation and presenting to a wide range of audiences
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Knowledge of a variety of project management principles and frameworks.
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Commitment to anti-discriminatory practice and equal opportunities.
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Willingness to travel across the UK on occasion, as required by the job role
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A basic understanding of the experiences and needs of women and children affected by gender-based violence.
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An understanding of the role and work of Women’s Aid, and commitment to its values.
Desirable:
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Project management qualification.
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Cross-organisational matrix programme management.
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Project management work in a similar not for profit setting.
Benefits of joining us as our Project Manager include:
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Generous Annual Leave: 25 days + 2 Company Holidays + 8 UK Bank Holidays, with an extra 1 day per year after 1 year of service, up to a maximum of 5 additional days.
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Valuable Pension Benefits: a generous 7% employer contribution.
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Flexible Working: remote working, a generous TOIL scheme, and family-friendly policies
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Wellness and Support: including a cycle to work scheme, free optician check-ups, annual flu vaccines, access to a 24-hour employee assistance counselling helpline, a ‘Headspace’ app for mindfulness, and ‘Reflective Practice’ sessions.
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Making a genuine difference, in a rewarding role where your work will directly result in helping Women’s Aid to be able to provide lifesaving services for women and children across England.
How to apply?
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Please submit your CV and a Cover Letter. Your Cover Letter should be no more than 2 pages long and should include a summary of your reasons for applying for the position. You should also include details of how your skills, behaviours and experience meet those necessary for the role, as listed in the Job Description and Person Specification.
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Please ensure that you also complete the EDI form and send all completed paperwork to recruitment. (Please clearly mark your name and the role title in the subject line of your email).
NB:
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Women only need apply under schedule 9 (Part 1) of the Equality Act 2010
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If you have been shortlisted for interview, you will be informed by email. Regrettably, we are normally unable to acknowledge unsuccessful applicants.
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We reserve the right to close a recruitment campaign earlier than the advertised closing date if a high volume of responses are received.
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All posts, including remote posts, must be based in the UK.
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Women’s Aid is committed to quality, equality, and valuing diversity. Applications are particularly welcome from Black and minoritised women.
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We are a Disability Confident employer. We guarantee to interview all disabled applicants who meet the minimum criteria for vacancies. For an informal chat about your needs or to receive the application pack in another format, please email recruitment.
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Please read our Single Sex Statement here: Women's Aid: Single sex services statement - Women’s Aid
The client requests no contact from agencies or media sales.