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The Talent Set are delighted to be working with Turn2us to recruit their next Head of Brand & Communications.
This is a pivotal leadership role at the heart of an organisation tackling financial insecurity across the UK. The Head of Brand and Communications will be responsible for building a powerful, insight-led brand and delivering a bold external communications strategy that raises awareness, influences change, and is shaped by people with lived experience.
About the Role
As Head of Brand and Communications, you will:
Shape and protect our brand
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Develop and deliver a comprehensive brand strategy, including positioning, messaging and creative direction across all channels
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Act as brand guardian, ensuring consistency, quality and integrity across the organisation
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Lead the ongoing evolution of our brand articulation, grounded in stakeholder insight and lived experience
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Support internal teams and partners with clear brand guidance and training
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Protect and manage Turn2us’ brand assets and intellectual property
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Work closely with our wholly owned subsidiary, Elizabeth Finn Homes, as it develops its brand
Lead our external communications strategy
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Develop and deliver a high-impact communications and marketing strategy aligned to organisational goals and centres inclusive approaches to storytelling in partnership with people with lived experience
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Oversee media relations, social media, content marketing, digital storytelling and influencer engagement
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Secure compelling people stories that bring our work to life(as above) -
Build strong relationships with journalists, editors, influencers and ambassadors
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Lead content campaigns in partnership with fundraising, policy and programme teams
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Monitor performance and use insight and metrics to continually strengthen impact
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Oversee key publications and stakeholder events, including the Annual Report
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Lead crisis communications activity when required
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Act as an organisational spokesperson alongside senior leaders
Drive campaigns and sector influence
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Develop and lead national campaigns addressing key poverty issues
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Work collaboratively across directorates to build advocacy and awareness
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Use insight, data and storytelling to articulate poverty trends and Turn2us’ impact
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Build strong sector relationships to ensure best practice and innovation
Provide inspiring leadership
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Lead and develop a high-performing Brand and Communications team
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Foster a culture of creativity, accountability and results
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Contribute meaningfully to organisational strategy as part of the senior management team
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Build strong working relationships with the Leadership Team and Board
About You
We are looking for a strategic values-led communications leader with:
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Significant senior experience across media, digital and marketing communications
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A strong track record of developing and delivering multi-channel campaigns that drive engagement and social change
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Experience setting strategy, managing budgets and reporting against KPIs
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Strong editorial judgement and storytelling ability
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A keen news sense and proven media relations success
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Experience working with celebrity supporters and influencers
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Deep understanding of brand management and reputation
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Crisis communications experience
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Excellent leadership and team development skills
Most importantly, you will bring a deep commitment to Turn2us’ mission and a belief in the power of communications to create lasting change.
Closing: Tuesday 10th March
Interview 1st stages: w/b 16/03
Final stages: w/b 23/03
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
* Please note, any speculative CV's sent to the client will be forwarded to TTS for review*
Registered Charity 
51 - 100
Thank you!
We are looking for a passionate and creative Head of Brand, Communications & Marketing to lead the next stage of our journey.
This is an exciting, strategic and hands‑on leadership role for someone who can confidently amplify our brand in the public sphere, drive meaningful engagement, and increase both supporter and beneficiary acquisition.
What You’ll Do
Reporting to the Director of Income Generation & Marketing and leading a small, high‑performing team, you will:
Brand, Communications & PR
- Lead and evolve Life’s brand strategy, ensuring clarity and consistency across all channels.
- Raise Life’s visibility with powerful campaigns that engage beneficiaries, supporters, volunteers and the public.
- Oversee media relations, PR activity, reputation management and crisis communications.
- Support and strengthen internal communications across the organisation.
Marketing Leadership
- Develop innovative marketing strategies that grow reach, impact and sustainability.
- Drive supporter and beneficiary acquisition through targeted, insight‑led campaigns.
- Use data, analytics and performance metrics to continuously improve marketing effectiveness.
- Provide inspiring leadership and development to the Marketing & Comms Team.
Digital Strategy
- Lead Life’s digital marketing approach, including SEO, paid social, PPC, email, content and inbound marketing.
- Create effective user journeys and optimise conversion rates through testing and analytics.
- Oversee engaging social media content and paid advertising campaigns.
- Ensure high‑quality digital design, content, and brand guardianship.
Website & Content
- Support the development of Life’s website, focusing on optimisation, content quality and user experience.
- Oversee high‑quality storytelling that reflects Life’s values and mission.
About You
You’ll be a confident, creative and strategic leader who brings:
- At least 5 years’ experience in digital marketing, communications or brand roles (charity sector experience desirable).
- Proven experience developing and delivering brand, digital and communications strategies.
- Strong understanding of digital marketing trends, analytics and audience insight.
- Excellent written and verbal communication skills.
- Experience managing budgets and leading a team.
- A warm, values‑driven approach aligned with Life’s mission of humanity, solidarity, community and compassion.
About Life:
Life is a national pregnancy support charity that helps over 60,000 people a year. Through our services, we help people – whoever they are – to meet pregnancy or pregnancy loss with courage and dignity so they can flourish.
Our services include:
- Supported housing and community support
- Counselling and skilled listening
- Free pregnancy tests and baby supplies
Our values :
All our work is underpinned by the following universal human values:
- Humanity – All people are special and equal
- Solidarity – We’re with you and for you
- Community – We’re better together
- Charity – Doing good for one another
- Common good – Building a better world
Information about the role:
For further information, please see the attached job description.
Salary: £40,000 – £44,000 per annum
Hours: 35 hours per week (part time considered)
Location: Remote
Benefits:
At Life we are passionate about providing our employees with a supportive and engaging environment. As well as ongoing development and training, we offer our:
- Generous holiday allowance, starting at 25 days per year, plus 8 Bank Holidays (pro rata for part time hours)
- Birthday Leave (applicable after 1 years service)
- Additional annual leave for long term service
- Company Pension Scheme
- Signed member of the Menopause Workplace Pledge
Safeguarding and Equality:
Life is committed to protecting all staff, volunteers and service users from harm of any kind. Life expects all staff and volunteers to share this commitment through our code of conduct.
We are committed to ensuring diversity and equality within our organisation by encouraging applications from all backgrounds.
All offers of employment will be subject to satisfactory references and appropriate screening checks. Life takes its obligation to protect the rights of children and vulnerable people very seriously; therefore, the successful candidate for this post will be also subject to extensive background checking, including an enhanced Disclosure and Barring Service check (DBS) which is paid for by the Charity.
The client requests no contact from agencies or media sales.