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Head of Marketing, Brand & Insight
Salary: up to £55,000
Location: Newark - Hybrid working with regular travel to other places of work.
Office facilities available at Newark, Nottinghamshire. Office opening days are Tuesdays to Thursdays
Full time: 35 hours per week
Permanent contract
Closing date for applications: 11 January 2026
First interview: 29 January 2026
Second interview: 5 February 2026
About Us
The Wildlife Trusts are a grassroots movement of people from a wide range of backgrounds and all walks of life, who believe that we need nature and nature needs us. We have more than 944,000 members, over 38,000 volunteers, 3,600 staff and 600 trustees. There are 46 individual Wildlife Trusts, each of which is a place-based independent charity with its own legal identity, formed by groups of people getting together and working with others to make a positive difference to wildlife and future generations, starting where they live and Work.
Every Wildlife Trust is part of The Wildlife Trusts federation and a corporate member of the Royal Society of Wildlife Trusts, a registered charity in its own right founded in 1912 and one of the founding members of IUCN – the International Union for the Conservation of Nature. Taken together this federation of 47 charities is known as The Wildlife Trusts.
The next few years will be critical in determining what kind of world we all live in. We need to urgently reverse the loss of wildlife and put nature into recovery at scale if we are to prevent climate and ecological disaster. We recognise that this will require big, bold changes in the way The Wildlife Trusts work, not least in how we mobilise others and support them to organise within their own communities.
About You
We are looking for a talented, data-savvy individual to develop and leadour national marketing team, securing more engagement and actionfrom our audiences in support of nature’s recovery. The postholder will provide strategic direction and operational leadership across The Wildlife Trusts’ audience insights programme, development of our brand framework and the delivery of our marketing and digital fundraising Plan.
We are looking for an inspiring team leader with significant experience of developing and delivering marketing strategy and with a proven track record of income generation. A seasoned analytical thinker, you will have a passion for all areas of marketing, underpinned by your expert use of audience insights and a flair for brilliant design and copy.
You will have excellent working knowledge of running scaleable acquisition strategies and have a deep understanding of developing customer or supporter journeys. You will be well-versed in cross-team working, including with PR and communications, design, social media and content creators, to ensure all marketing campaigns deliver the core brand message.
The Wildlife Trusts value passion, respect, trust, integrity, pragmatic activism and strength in diversity. Whilst we are passionate in promoting our aims, we are not judgmental and are inclusive. We particularly encourage applications from people who are underrepresented within our sector, including people from minority backgrounds and people with disabilities. We are committed to creating a movement that recognises and truly values individual differences and identities.
RSWT take our Safeguarding responsibilities extremely seriously. Please click here to read our commitment statement. The Royal Society of Wildlife Trusts is committed to safeguarding and promoting the welfare of children and adults at risk. For applicable roles, applicants must be willing to undergo checks with past employers and Disclosure and Barring Service checks at the eligible level.
As a Disability Confident employer, we are committed to offering an interview to anyone with a disability that meets all the essential criteria for the post. Please let us know if you require any adjustments to make our recruitment process more accessible.
RSWT are committed to increasing the diversity of its staff through its Levelling the Field recruitment pledge and will put any ethnic minority applicants that meet all the essential criteria for the post through to the next stage of recruitmen.
At RSWT, we are committed to creating a safe environment where discrimination, bullying, and harassment are not tolerated. We expect everyone to uphold, respect, and support our zero-tolerance policy.
Please be aware we may not accept applications if we have reason to believe they have been wholly produced using generative AI tools.
Location: Home-based with regular travel to the Guildford office
Job Type: Full time, 37.5 hours per week
Contract Type: Permanent
Salary: £53,462
Benefits: 27 days holiday bank holidays (pro rata for part time roles), perk scheme access, life assurance, paid compassionate leave, enhanced sick pay, Cycling UK membership plus many more staff benefits.
There’s never been a better time to join the team at Cycling UK! We are 18 months into our ambitious new strategy – and we want you to be part of it. There are loads of reasons to love cycling, even if you’re not someone who cycles. From cutting pollution, to making us healthier and happier, cycling can help us all thrive.
As our Head of Brand, Marketing and Communications, which sits in the wider External Affairs directorate, you will have responsibility for increasing the profile of the charity’s brand with a particular focus on increasing engagement with our priority audiences. Working closely with colleagues within the Commercial directorate you will ensure our marketing and communications are aligned and maximising opportunities for impact and income. The role involves leading a team of 11 people in developing and delivering Cycling UK’s Brand, Marketing and Communications Strategy. This team has overall responsibility for ensuring Cycling UK’s brand is imbedded across the organisation and our brand profile is raised among our priority audiences. We are ideally looking for someone with vast digital experience able to ensure the charity is making the most of the latest developments in digital tools and platforms, with a particularly strong focus on digital marketing, supporter journeys and content strategies. The role form
If you’re a strategic brand leader, passionate about purpose-driven communications and making an impact, we’d love to hear from you.
Explore the attached job description for full details on this exciting opportunity. Complete the application form expressing why you are the right candidate for this opening. Focus on gearing your supporting statement to exemplify how your skills and experience match the requirements of the role, directly referring to the person specification. This enables the selection panel to assess your relative strengths against the specified criteria.
This role is home based with expected travel to London and Guildford.
Applications close at 9:00am on the closing date shown
You may also have experience in the following: Brand Strategy, Marketing Leadership, Communications Director, Digital Marketing, Content Strategy, Stakeholder Engagement, Campaign Management, Social Media Strategy, Brand Development, Audience Engagement, Marketing Communications, Fundraising Communications Head of Brand, Head of Marketing, Head of Communications, Marketing Director, Communications Director, Brand and Communications Manager, Digital Marketing Director, Director of Marketing and Communications, Marketing and Communications Lead, Engagement and Communications Lead
REF-225 742