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Head of Brand & Marketing
Role Overview
The Talent Set are delighted to partner with Arthritis UK to recruit a Head of Brand & Marketing role. This pivotal position involves leading the development and execution of innovative marketing strategies that elevate brand awareness and engagement within the health charity sector.
Arthritis UK is the leading arthritis charity, changing lives through research, campaigning and support. As they work towards their ultimate vision – a future free from arthritis – their five-year strategy aims to empower people with arthritis to live well now, and to offer hope through their ongoing commitment to finding better treatments now and cures in the future.
Key Responsibilities
- Develop and implement comprehensive marketing and branding strategies aligned with organisational goals.
- Lead brand positioning efforts to ensure consistent, impactful messaging across all channels.
- Oversee the creation of engaging content and campaigns that resonate with diverse audiences.
- Manage external agencies and internal teams to deliver high-quality marketing initiatives.
- Monitor market trends and adapt strategies accordingly to maximise reach and impact.
- Analyse campaign performance data and prepare insights to inform future activities.
- Foster an inclusive, values-driven approach to branding and communications.
- Lead, empower and develop a high performing team across brand and marketing.
Person Specification
- Proven experience in senior marketing or brand leadership roles, ideally within the charity space.
- Demonstrable ability to craft compelling narratives that inspire trust and engagement.
- Strong understanding of digital marketing channels, including social media, email marketing, and website management.
- Excellent leadership and stakeholder management skills, with capacity to influence across organisational levels.
- Creative and strategic thinking with a focus on delivering measurable outcomes.
- Adaptability and openness to implementing innovative approaches.
- Committed to fostering diversity and inclusivity within marketing practices.
What’s on Offer
- Salary: £72,423
- 14-month FTC (maternity cover)
- Hybrid, 2 days/week in London office
- Full-time
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
For 35 years, we’ve created opportunities for people facing the toughest circumstances to earn an income and take control of their lives. Through selling the Big Issue magazine, more than 109,000 vendors have earned over £158 million since 1991.
Today, Big Issue Group has grown into a family of social businesses tackling poverty in different ways. Alongside the magazine and bigissue website; Big Issue Invest backs charities and social enterprises that are working to end poverty and inequality across the UK. Big Issue Recruit works with employers to connect overlooked talent with real job opportunities and build stronger, more inclusive workforces. Big Issue Impact supports other organisations to strengthen their social impact.
Together, Big Issue Group work towards one mission: to dismantle poverty through social business solutions.
As our new Group Head of Brand and Campaign, you will lead how Big Issue Group shows up in the world and you are someone who can build a strong, consistent brand across everything we do – and deliver campaigns that engage people, drive leads and revenue, and change perceptions of the work we do.
You’ll lead the brand, marketing and social media strategy across the Group’s services. From the magazine and website to investment, recruitment and impact work, you’ll help make sure our story is clear, relevant and heard in the right places.
Salary and Benefits offered:
- Salary in the range of £50,000 to £57,000 per annum depending on experience
- Incremental holiday entitlement starting at 25 days per year plus bank holidays (pro-rata for part time staff) plus paid leave to care for a sick child or grandchild and a sick or elderly relation
- Company Sick Pay from day 1
- Enhanced contribution to our workplace salary exchange pension
- Cycle to Work and Nursery Fee Schemes
- Family friendly leave with enhanced pay
- Training and development opportunities including an open learning library and management training schemes
- Health benefits include life cover, a health cash plan scheme which provides access to counselling and a range of therapies
- Please note that we reserve the right to review and amend our staff benefits and they do not form part of any contract of employment
Workplace details
Hybrid role, ideally with two day office time at our Head Office in Finsbury Park in London.


