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Page 5 of 14
London, Greater London (Hybrid)
£44,181 - £45,227 per year
Full-time
Permanent
Job description

Are you an experienced Campaigns Manager looking for a new opportunity? In this exciting new role, we are looking for a forward-thinking and dynamic Campaigns Manager to join our team.

This is a newly created role with real scope to shape how we campaign, how we mobilise supporters, and how we deliver tangible change for the Armed Forces community. You’ll lead national campaigns that amplify lived experience, challenge disadvantage and inspire better provision — making sure the voices of those who serve, and have served, their families, and the bereaved are heard where it matters most.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

Key Responsibilities –

You’ll shape and lead RBL’s campaigning activity, working closely with colleagues across Policy, Public Affairs, Membership, Marketing & Communications and Services to deliver impactful, evidence-based campaigns.

· Leading compelling national and reactive campaigns that deliver real-world change.

· Developing creative, modern campaigning approaches across digital and in-person channels.

· Growing and energising RBL’s campaign supporter network.

· Using insight, evidence and lived experience to set clear campaigning priorities.

· Measuring, evaluating and communicating campaign impact.

· Building strong relationships with key stakeholders, coalitions and partners.

· Acting as a national spokesperson on campaigns when required.

· Line managing and supporting the Campaigns Engagement and Mobilisation Officer.

You’ll also work closely with local and devolved colleagues to ensure national campaigns resonate at every level and support the Head of Public Affairs & Campaigns with planning, budgeting and leadership.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site. However, for the right candidate with the appropriate skills and experience, we are open to considering a remote working arrangement.

Employee benefits include –

·       28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days

· Generous pension contributions, with Employer contributions ranging from 6% to 10%

· Range of flexible working options may be available, depending on your role

· Employee Assistance Programme providing confidential counselling, financial and legal advice

· Range of courses delivered by learning specialists to support your development goals and objectives

· Opportunities to volunteer

· Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert. Our shortlisting is performed on the evidence provided in your application against the Essential and Desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

Interview Dates: 12th and 13th March

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

Organisation
The Royal British Legion View profile Organisation type Registered Charity Company size More than 1000

We provide lifelong support to serving and ex-serving personnel and their families. Our support starts after one day of service and continues through

The Royal British Legion logo Play
Posted on: 17 February 2026
Closing date: 03 March 2026 at 23:30
Tags: Campaigns, Policy, Research

The client requests no contact from agencies or media sales.