About the opportunity
As our Digital Marketing Officer, you will play a pivotal role in supporting the Marketing Manager and broader team in volunteer and school recruitment efforts, while managing our social media presence. Your primary responsibilities will include managing and curating content for Action Tutoring's social media platforms, including Facebook, Instagram, LinkedIn, X, and TikTok.
In addition to social media management, you will contribute to the creation of diverse content, such as graphics, videos, and photography, with occasional visits to our school programmes and events. You will also monitor and report on the impact of our social media campaigns, staying abreast of industry trends to optimise our digital presence.
If you're creative, passionate about education, and thrive in community engagement, we'd love to have you on board.
Closing date: Sunday 19th May 2024
Interviews: 28th and 29th May 2024
Start date: June 2024
Location: This role is remote. The candidate can be based anywhere in the UK. Occasional travel to London is required.
We use anonymised applications for our shortlisting process.
Duties and responsibilities
• Responsibility for managing Action Tutoring’s social media channels (Facebook, Instagram, LinkedIn, X, TikTok and YouTube). Plan content (in collaboration with wider Marketing and Communications team) in line with the charity’s wider campaigns, volunteer recruitment rounds and key messages, ensuring regular diverse posting.
• Work with the Marketing Manager to develop engaging content which encourages the recruitment of high quality volunteer tutors, enquiries from potential partner schools and raises awareness of the charity to potential fundraisers, donors and employees.
• Promote the breadth of Action Tutoring’s activities and projects on social media, working across the whole team to gather content to raise brand awareness (including Programme, Philanthropy, Operations, Policy and Impact).
• Contribute to the development of content for social media channels including graphics, video and photography, with the occasional visit to school programmes and other charity events.
• Regularly analyse and report on the impact of Action Tutoring’s social media content through weekly analysis, quarterly reporting and campaign analysis.
• Monitor social media trends and industry developments to ensure we’re maximising content across all channels.
• Lead on blogger, influencer and community outreach (e.g. Facebook community groups, Next Door) to help raise awareness of Action Tutoring's volunteering opportunities and encourage applications.
• Manage our national digital adverts (such as Indeed, CharityJobs, Do-It). Respond to any direct enquiries sent through these and other digital platforms, including the Volunteer Facebook Group and Google business.
• Identify national digital advertising opportunities for volunteer and school marketing, and support with content for regional adverts. Work with the Marketing Manager to analyse impact and decide where our budget is best spent.
• Support the day to day management of Action Tutoring’s website, editing content with updates upon request. Support with creating high quality, engaging content for the Action Tutoring website to ensure it’s optimised.
• Create external marketing materials on request and support with ad-hoc visual design work.
• Support with the attendance at volunteering promotion events, mainly university fairs.
• Any other duties deemed reasonable by the Chief Executive Officer.
Person specification
Qualifications criteria:
• Right to work in the UK.
We are looking for some of the following attributes, though you might be more experienced in some areas than others:
• Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, X, and TikTok.
• Copywriting skills: able to interact with a range of audiences and have outstanding verbal and written communication skills. The role involves representing our brand on various channels and you will need to be able to adapt your communication style to different audiences and inspire them to engage with the charity.
• Able to work independently and use initiative in a range of situations.
• Able to think creatively and generate content to effectively convey messages and motivate audiences.
• Adaptable and open to learning. You will need to be willing to adapt and to grow and develop with the organisation.
• Efficient and able to work under pressure when required, able to multi-task and juggle a varied workload.
• Committed to equality, diversity and inclusion.
• Committed to the mission and values of Action Tutoring.
• Committed to promoting and safeguarding the welfare of children.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
About Us
Outrage + Optimism is a leading weekly podcast dedicated to producing high-quality content that informs, inspires, and engages audiences worldwide, hosted by Christiana Figueres, Tom Rivett-Carnac and Paul Dickinson. Across 3 seasons each year, the podcast delves into the climate crisis by uncovering the stories behind the headlines, with a focus on shifting mindsets, inspiring action, and highlighting change-makers who transform challenges into opportunities.
Over the past 5 years, Outrage + Optimism has experienced consistent growth amongst and loyal and engaged audience, many of whom use what they hear on the podcast to drive change in their respective communities. In our most recent Listener Survey, the majority of listeners surveyed reported that they had taken some kind of action as a result of listening to our content over the past 2 years.
About You
We are seeking a dynamic and experienced Executive Producer, with strong climate credentials, to lead our small, dedicated production team. As the Executive Producer, you will play a pivotal role in shaping the editorial direction in close collaboration with the hosts; oversee the production process end-to-end, including acting as Producer on episodes; and ensure the podcast maintains its high standards of quality and impact. Working closely with the hosts, content creators, and other stakeholders, you will drive the strategic vision of the podcast and spearhead efforts to grow its audience and influence.
Given the size of the team, this is a hands-on role, combining storytelling and editorial excellence, alongside strong climate knowledge and a commitment to driving action and impact.
This Role
Title: Executive Producer, Outrage + Optimism
Start date: Summer 2024
Contract: Fixed term (1 year), minimum 4 days per week
Location: Remote, with occasional travel
Salary: Based on experience
Closing date: Midnight on 7 June 2024, though applications will be considered on a rolling basis
Responsibilities
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Responsibilities:
- Content Strategy: Develop and execute a comprehensive content strategy aligned with the podcast's mission and objectives. Stay informed about global issues, emerging trends, and audience preferences to ensure relevance and timeliness of content.
- Production Oversight: Manage all aspects of podcast production (weekly and deep dive episodes), including planning, scheduling, recording, editing, and distribution. Coordinate with hosts, guests, and production team members to ensure smooth and efficient workflows.
- Creative Direction: Provide creative leadership and direction to ensure each episode delivers compelling storytelling, insightful analysis, and engaging conversations. Foster a collaborative and innovative environment that encourages experimentation, creativity and a culture of learning in public.
- Audience Engagement: Develop strategies to grow and engage the podcast audience across various platforms, including social media, email newsletters, and live events. Monitor audience feedback and analytics to inform content decisions and optimize performance.
- Climate Knowledge and Network: Identify themes and topics for future episodes and series. Develop guest strategy, ensuring the podcast is representing a diverse range of voices and viewpoints
- Partnerships and Collaborations: Identify and pursue opportunities for strategic partnerships, collaborations, and sponsorships to expand the podcast's reach and revenue potential. Build and maintain relationships with key stakeholders in the media industry.
- Budget Management: Manage the podcast budget effectively, ensuring resources are allocated efficiently to support production needs and strategic initiatives.
- Editorial judgement: Assess editorial risks across individual episodes, topics or series, working with colleagues and external resources (e.g. research, legal) when needed
- Quality Control: Maintain high standards of quality and professionalism across all aspects of production, including audio production, storytelling, and content accuracy. Conduct regular reviews and evaluations to identify areas for improvement.
- Funder Relationships: Attend meetings and co-produce regular reports for our philanthropic funders, in addition to collaborating on new fundraising initiatives.
Skills and Experience
Essential
- Proven experience as an executive producer or senior producer in the podcasting or broadcast media industry.
- Strong editorial judgment and storytelling skills, with a keen understanding of narrative structure and audience engagement.
- Excellent project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Adaptable and calm under pressure, with the ability to be responsive and reactive to internal and external changes .
- Strategic thinker with a track record of developing and implementing successful content strategies and growing audience engagement.
- Exceptional communication and leadership skills, with the ability to collaborate effectively with diverse teams and stakeholders.
- Passion for global issues, sustainability, and social impact, with a commitment to creating meaningful content that drives positive change.
Desirable
- Proficiency in audio editing software (e.g., Adobe Audition, Pro Tools) and familiarity with podcast hosting platforms (e.g., Libsyn, Podbean).
- Strong network which you can activate to secure high-profile guests or technical experts
- A working understanding of the podcast marketing landscape, in terms of the different approaches for audience growth
Join our team and be part of a mission-driven organisation dedicated to creating meaningful content that inspires, informs, and empowers audiences around the world. If you're passionate about storytelling, social impact, and making a difference, we'd love to hear from you. Apply now and help us shape the future of podcasting!
About Global Optimism
Outrage + Optimism is part of Global Optimism, which operates as a family of projects and partnerships to elevate leadership, transform mindsets and accelerate action to protect and regenerate the web of life.
Global Optimism was co-founded in 2016 by Christiana Figueres and Tom Rivett-Carnac upon leaving the UN, having overseen the delivery of the landmark Paris Agreement. Global Optimism’s mission is to ensure that by 2030 we all - business, civil society, government and citizens around the world - will have taken necessary and decisive action to restore and regenerate the web of life.
As Founding Partners Christiana Figueres and Tom Rivett-Carnac learned during their stewardship of the Paris Agreement, how we show up in the world defines how we work with others, how we interact with our surroundings and ultimately the future we co-create. It is in this spirit that Global Optimism activates the stubborn optimists of the world, inviting and inspiring people to face the climate crisis head on and take action towards a regenerative future. We do this through trusted partnerships, an award-winning podcast, public engagements and convenings. In all our projects and partnerships, we believe that mindset matters most - we model stubborn optimism and joyful curiosity as necessary inputs to achieving our goals and encourage the same in others.
“Our future is unwritten. It will be shaped by who we choose to be now. As we learned during our stewardship of the Paris Agreement, if you do not control the complex landscape of a challenge (and you rarely do), the most powerful thing you can do is change how you behave in that landscape, using yourself as a catalyst for overall change. All too often in the face of a task, we move quickly to ‘doing’ without first reflecting on ‘being’ – what we personally bring to the task, as well as what others might. And the most important thing we can bring is our state of mind.” - Christiana Figueres
The client requests no contact from agencies or media sales.