8 Head of digital marketing jobs in Cardiff, Wales

Role Overview

The Talent Set are delighted to partner with Blind Veterans UK on a fantastic Marketing Manager role. This position involves leading brand development and campaigns, focusing on raising awareness and engagement with a strong focus on offline channels and print-based communications.

Reporting to the Head of Communications, the Marketing Manager will take ownership of day-to-day delivery across key marketing functions, including procurement, warehousing and fulfilment, and traditional media channels, with strategic support from their line manager and the wider Senior Leadership Team.

The role will work closely with colleagues across digital marketing, communications, fundraising and other relevant stakeholders to ensure integrated and effective campaigns. A key focus will be on managing performance and relationships with print procurement providers and acting as the brand guardian to ensure consistency and quality across all outputs, and coordinating the production of corporate materials (such as the Annual Report and Impact Report). The postholder will also ensure that all marketing materials are accessible, compliant, and aligned with the charity’s values and strategic goals.

Key Responsibilities

• Develop and execute marketing strategies to support campaigns, including awareness, membership, and commemorative initiatives.
• Oversee the creation and coordination of branded materials such as signage, printed publications, welcome packs, and fundraising collateral.
• Manage relationships with external agencies to deliver consistent and high-quality branding and campaigns.
• Coordinate and support campaign activities across traditional channels, ensuring effective outreach to target audiences.
• Lead specific projects, including brand launch preparations, impact reporting, and membership recruitment drives.
• Ensure accessibility standards and proper brand usage across all materials and communications.
• Monitor campaign effectiveness and adapt strategies based on outcomes and feedback.
• Support the fulfilment process for merchandise and promotional items, seeking improvements where needed.

Person Specification

• Proven experience in brand and marketing, preferably within a charity or similar organisation, with a focus on traditional and printed materials.
• Strong project management skills, capable of managing multiple campaigns and liaising effectively with external agencies.
• Excellent organisational skills and attention to detail, especially in brand consistency and accessibility.
• Ability to work collaboratively within a team, demonstrating flexibility and supportiveness.
• Strong communication skills, capable of managing stakeholders and delivering clear, impactful messages.
• Experience in campaign development aimed at engagement and membership growth.
• An adaptable approach with a focus on team goals and a helpful attitude.

What's on Offer
Salary: £49,600
Permanent
Home-based, occasional travel to London office

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.