Head of marketing jobs in Home based
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Role: Head of Communications, Marketing, & Digital
Location:Home-based, with regular attendance (at least monthly) of meetings in London.
Salary:£45-50,000 depending on experience
Type: Permanent, full time (37.5 hours per week) or flexible to at
least 0.8 FTE
Responsible to: Director of Fundraising & Communications
Responsible for: Digital Marketing Manager, Communications & Engagement Manager, Communications Administrator (indirectly), Podcast Manager (indirectly)
Benefits: Flexible working arrangements, 28 days of annual leave (FTE pro rata for part-time) + 1 day for your birthday, pension scheme and Employee Assistance Programme
About the role
Every five minutes, someone, somewhere in the world is told that they have MS. There are currently 2.9 million people in the world living with MS. When you’re diagnosed with MS, in just seconds, the future that you saw for yourself and your loved ones has been shattered. A diagnosis often comes at a time when you’re in the prime of your life, when you should be planning your future, not facing a lifetime of uncertainty. Knowing you have MS can feel incredibly isolating and lonely.
Overcoming MS is here to provide hope: through lifestyle changes, backed by scientific research, a full and healthy life with MS is possible.
Could you be the person that helps us get this message of hope through to thousands of people diagnosed each year, their families and friends? Overcoming MS is at a crucial point in our strategy, where we are ready to significantly expand our reach and let everyone affected by MS know about the support that is available for them to live well. We are ready to own the lifestyle and MS space, to offer hope, positivity and choices to all, and we’re looking for the right person to drive awareness of our brand profile as well as the wider importance of healthy lifestyle and MS.
Job summary:
The Head of Communications, Marketing & Digital is responsible for shaping, delivering, and evaluating the charity’s communications, brand, digital engagement, and marketing activity.
Reporting to the Director of Fundraising & Communications, the postholder plays a pivotal role in growing the charity’s profile, strengthening engagement, and ensuring all communication channels, platforms and content are effective, accessible, and aligned with organisational goals.
In a small charity, this is both a strategic and hands-on role, requiring creativity, strong digital skills, excellent communication, and the ability to manage multiple projects simultaneously.
Key responsibilities and duties:
1. Communications & brand
- Lead the delivery of the charity’s communications strategy to increase visibility, trust and engagement.
- Manage and protect the charity’s brand, ensuring consistency of messaging, tone, and visual identity.
- Oversee and produce high-quality content for website, newsletters, reports, blogs, case studies, and information materials.
- Support the Director in developing campaigns that unite messaging, fundraising, marketing, and advocacy.
2. Marketing & supporter engagement
- Lead marketing activity to grow audiences, increase engagement, increase participation in our services, and support fundraising objectives.
- Work closely with colleagues to create compelling campaign assets, supporter journeys, and integrated marketing plans.
- Develop marketing materials, key messages, and digital assets that support awareness, engagement, service numbers and income growth.
3. Digital leadership
- Oversee the charity’s digital ecosystem, including website, email marketing, social media and CRM integrations.
- Ensure digital content is accessible, user-focused, streamlined and optimised for engagement and conversion.
- Fully review website development and maintenance, including UX improvements, analytics, SEO, and content.
- Oversee data-led insights and dashboards to measure digital performance and inform decision-making.
4. Media & public relations
- Build media relationships and respond to press requests in coordination with the Director.
- Draft press releases, statements, Q&As, and key messages for external audiences.
- Support reactive and crisis communications, ensuring timely, accurate responses and reputational protection.
5. Internal communication & collaboration
- Support effective internal communication, ensuring staff team, Program Facilitators and volunteers are informed and engaged.
- Work collaboratively across teams to gather stories, insights, and content that bring the charity’s work to life.
- Provide guidance and support to colleagues on communications, brand, and digital best practice.
6. Other
- Manage agency and supplier relationships where relevant.
- Stay informed about sector trends and emerging tools that could benefit the charity.
PERSON SPECIFICATION
Essential experience
- Significant experience in communications, marketing and digital roles, preferably within a charity or mission-driven organisation.
- Proven track record of developing and delivering digital and communications content across multiple platforms to multiple audiences.
- Experience managing websites, CRM systems, email marketing tools, and social media channels.
- Demonstrable experience in audience engagement, digital analytics, and campaign performance measurement.
- Experience in managing a brand profile across different audiences and different products, ensuring consistency and authority over time.
- Hands-on experience creating accessible and compelling written, visual, and digital content.
- Experience working with agencies, freelancers, or creative suppliers.
Essential skills & competencies
- Excellent written and verbal communication skills, with the ability to craft clear, compelling messages.
- Creative, strategic thinker with the ability to translate ideas into practical delivery.
- Highly organised, able to manage multiple deadlines, and comfortable working independently in a small team.
- Strong attention to detail with a commitment to quality and accuracy.
- Strong understanding of brand management and visual communication.
- Strong knowledge and understanding of fundraising, communications, GDPR, safeguarding, accessibility and other standards.
Personal attributes
- Passionate about the charity’s mission and values.
- Collaborative, positive, and comfortable working closely with colleagues across the organisation.
- Proactive problem solver who brings ideas and embraces innovation.
- Adaptable and resilient in a dynamic, fast-paced environment.
- Commitment to inclusivity, accessibility, and ethical communication.
- Excellent standard of written and spoken English and ability to communicate effectively with a range of people from diverse backgrounds.
- Excellent interpersonal skills.
- Fully committed to Overcoming MS’s values.
Registered Charity
11 - 20
We're here for everyone with MS who wants to take control of their health and wellbeing.
The client requests no contact from agencies or media sales.
Thank you!
About Social Investment Business:
By providing finance and support, at SIB we enable charities and social enterprises to exist, grow and thrive. We have disbursed nearly £0.5bn to thousands of organisations since 2002. Our team believes in the power of the social economy, champions the charities and social enterprises we support - and we are all working together to build a more equal society.
It is a hugely exciting time to join the organisation. We are growing, investing in our expert team, and building on the successes of the last few years.
Our values are: People First, Curious, Bold, Collaborative, Accountable
For further information on what it is like to work with us and our generous benefits please visit our website.
About this role: Reporting to the Deputy CEO, the Head of Business and Market Development will build on SIB’s existing research and findings on market scope and scale, organisational financial resilience, the cost of capital and fund financial modelling to support the delivery of SIB’s ambitious new strategy, and hit our business development targets as part of an ambitious growth plan. This new post will develop SIB’s work and the rigour and robustness of our market and financial analytics in order to grow the organisation, the amount of investment under management and the annual disbursement of grant funds.
Key responsibilities
1. Working closely with the CEO and Deputy CEO support the delivery of ambitious growth targets under the new strategy.
2. Oversee the regulatory transition to FCA regulation for a defined number of SIB subsidiaries, drawing together the relevant internal documentation, working with the FCA – and any specialist retained consultants – to ensure that SIB is quickly and effectively accredited.
3. Work with the CEO and Deputy CEO to advance SIB’s applications for capital from Public Finance Institutions including the National Wealth Fund.
4. Working with the wider BD team, draw on market and financial modelling that incorporates existing data on SIB’s customers across its funds (using e.g. IMD, turnover, assets, age, business model) to develop excellent bids and tenders for new grant funds and to structure successful investment raises.
5. Oversee the reporting of all funds managed through the SIB group subsidiaries to their investors. This should include quality control of regular analytics, KPIs and case studies, regular catch up calls with investors and occasional presentations remote and in person.
6. Oversee the regularity and quality of analytics of SIB’s enterprise level impact to provide a consistent snapshot across all funds, including for SIB’s internal subsidiary board meetings.
7. Work with the Market and Financial Analyst to develop a strategic approach to financial modelling of funds. This should include an approach to cost base calculations (taking into account variability in disbursement rates, portfolios under management, loan vs. grant, capital vs. revenue, pace and automation), consistent treatment of interest payments, management and administrative fees and internal investment. The base model should be able to inform forward planning and business development, as well as serve to stack up the financial viability of BD opportunities as they arise.
8. Work with the Systems and Data teams to ensure that the base model is embedded within SIB’s operations and informs fund and programme management.
9. Lead a horizon scanning function that effectively drives comparative benchmarking against competitor / peer organisations.
10. Oversee the team’s work with the Finance and Governance teams to ensure that market analytics include effective customer feedback, collected regularly and embedded in key performance indicators.
11. Alongside the Deputy CEO and the wider Data, Insights and Advocacy team, oversee the delivery of the annual impact report, bringing colleagues together to identify key findings and deliver each report. Ensure that the impact report reflects market analytics, providing context that identifies SIB’s leadership and place within the wider sector.
12. Oversee the management – as needed – of any external consultants working on more complex financial models / additional research and learning that contributes to market or business development.
13. Alongside the Deputy CEO and the wider BD team, design and facilitate general learning sessions and programme specific learning sessions with small and large groups, this may include partners, customers and the SIB Board as well as colleagues. Elicit learning from these sessions, share findings and support your colleagues to integrate action points into our systems. This learning approach should particularly reflect how customer need / satisfaction is met by different fund and programme structures.
14. Line manage the Market and Financial Analyst, Marketing Manager and BD Manager.
15. To work in line with the organisation's values, principles and processes to achieve operational excellence.
16. To adopt our continuous improvement and learning ethos
17. To support and embed equality, diversity and inclusion into day-to-day behaviours and activities within your role as well as contributing more widely across SIB’s commitment to E, D & I
18. To support and contribute to the implementation and delivery of SIB’s strategy
19. In agreement with manager to undertake other tasks and work on cross team projects that support the objectives of SIB as required
Core competencies
- Familiarity with raising investment
- Experience of managing a high functioning business development team achieving strategic objectives
- Knowledge of financial analytics
- Excellent excel skills
- Excellent writing skills
- Excellent project management to tight deadlines
- An understanding of how to share research and data analysis with audiences of mixed experience
- Strong leadership and people management skills, with the ability to inspire teams across functions to work in an integrated way
- Strong planning skills and an ability to multi-task, work well under pressure and meet deadlines
- Excellent IT skills and the ability to learn new programmes quickly
Desirable competencies
- Understanding of FCA regulation
- Prior experience of working in a regulatory environment
- Understanding of the UK charity and social enterprise sectors
Education / Professional experience
Team leadership experience
Registered Charity
51 - 100
We believe in the power of the social economy to build a more equal society.
Thank you!
Location: Home-based with regular travel to the Guildford office
Job Type: Full time, 37.5 hours per week
Contract Type: Permanent
Salary: £53,462
Benefits: 27 days holiday bank holidays (pro rata for part time roles), perk scheme access, life assurance, paid compassionate leave, enhanced sick pay, Cycling UK membership plus many more staff benefits.
There’s never been a better time to join the team at Cycling UK! We are 18 months into our ambitious new strategy – and we want you to be part of it. There are loads of reasons to love cycling, even if you’re not someone who cycles. From cutting pollution, to making us healthier and happier, cycling can help us all thrive.
As our Head of Brand, Marketing and Communications, which sits in the wider External Affairs directorate, you will have responsibility for increasing the profile of the charity’s brand with a particular focus on increasing engagement with our priority audiences. Working closely with colleagues within the Commercial directorate you will ensure our marketing and communications are aligned and maximising opportunities for impact and income. The role involves leading a team of 11 people in developing and delivering Cycling UK’s Brand, Marketing and Communications Strategy. This team has overall responsibility for ensuring Cycling UK’s brand is imbedded across the organisation and our brand profile is raised among our priority audiences. We are ideally looking for someone with vast digital experience able to ensure the charity is making the most of the latest developments in digital tools and platforms, with a particularly strong focus on digital marketing, supporter journeys and content strategies. The role form
If you’re a strategic brand leader, passionate about purpose-driven communications and making an impact, we’d love to hear from you.
Explore the attached job description for full details on this exciting opportunity. Complete the application form expressing why you are the right candidate for this opening. Focus on gearing your supporting statement to exemplify how your skills and experience match the requirements of the role, directly referring to the person specification. This enables the selection panel to assess your relative strengths against the specified criteria.
This role is home based with expected travel to London and Guildford.
Applications close at 9:00am on the closing date shown
You may also have experience in the following: Brand Strategy, Marketing Leadership, Communications Director, Digital Marketing, Content Strategy, Stakeholder Engagement, Campaign Management, Social Media Strategy, Brand Development, Audience Engagement, Marketing Communications, Fundraising Communications Head of Brand, Head of Marketing, Head of Communications, Marketing Director, Communications Director, Brand and Communications Manager, Digital Marketing Director, Director of Marketing and Communications, Marketing and Communications Lead, Engagement and Communications Lead
REF-225 742
