Head of senior living jobs in Halesowen, west midlands

The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.

This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives.
• Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing.
• Identify opportunities to maximise online brand awareness, engagement and revenue generation.
• Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness.
• Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates.
• Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, cost efficient and deliver ROI and income.
• Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements.
• Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity.
• Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively.
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.

 

What we offer: 

• Flexible and hybrid working to support work-life balance 

• Generous annual leave entitlement with additional leave for long service  

• Enhanced sick pay 

• Enhanced Maternity Pay 

• Employee Assistance Program and Lifestyle Savings

• Free flu jabs 

• Cycle to work scheme 

• Charity events throughout the year 

• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 

• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.

We are looking for a dynamic, values-led, strategic leader to drive our mission for migration justice and social work solidarity. The role entails oversight of the operations and strategy of the organisation, responsibility for financial management and fundraising, maintaining the health of the organisation and embedding anti-racist and anti-opressive values into every aspect of the organisation. 

About Spear

We launched the award-winning Spear Programme over 20 years ago, and there are now 18 Spear Centres across the country, equipping unemployed 16–24-year-olds facing barriers to employment with the skills and mindset they need to secure work and thrive in the workplace.

Spear operates a joint venture model with churches across the UK to run our Spear Centres. Some Centres operate in collaboration with independent charitable trusts, while others are run directly with the local church (both referred to below as ‘Spear Church Partners’ or ‘Church Partners’).

About the role

We’re looking for a new Church Partnerships Manager to join us for this northern based role, with travel across the region.

This is an exciting opportunity to play a key role in driving national growth by developing and nurturing partnerships with churches across the North of England. You will be at the forefront of developing new relationships with potential early-stage partners, inspiring churches to engage with our mission, and supporting them through the pipeline, and helping to establish a diverse and thriving network of church partnerships.

We are looking for a confident relationship-builder who can engage and influence a wide range of stakeholders, particularly church leaders, and who is comfortable working in a dynamic and evolving environment.

Key information:

• Salary: £37,000
• Location: Remote with once a month travel to London for team meetings and regular travel in the North of England
• Full-time, 12-14month Fixed Term Contract, with the possibility of extension
• Closing date: Friday 10th April, 09.00am (we interview on a rolling basis and will close the role early if we find the right candidate)

For more information please read through our Job Specification and Work with Us Pack.

If you require any reasonable adjustments as part of the recruitment process, please let us know.

Person Specification

• A practising Christian, passionate about personally representing the values and beliefs of Spear, and our mission to equip and support young people facing barriers to employment
• Strong leadership ability with the confidence to make effective decisions
• Outstanding people skills and emotional intelligence, capable of quickly winning trust and confidence, as well as network, influence and negotiate with church leaders and a range of audiences, internally and externally
• An understanding of the needs and workings of churches and their leaders, and the ability to innovate, build our growth strategy and generate new partnerships
• An excellent communicator (both written and verbal)
• Excellent initiative and a self-starter, with the ability to operate flexibly in a changing and dynamic environment and in response to the support needs of each partner
• Strong organisational skills including the ability to establish appropriate processes and structures and to manage multiple priorities to meet targets and deadlines
• Strong quantitative skills including ability to work with and interpret impact data, fundraising pipelines and basic financial information
• Microsoft Word, Outlook, Excel and PowerPoint competent and experience of/ability to use databases