Winston’s Wish is a digital first organisation leading the way in Digital Transformation across the Bereavement sector. We have an exciting opportunity to join our ambitious Mass participation team as our Individual Giving Manager. This role plays a vital part in helping Winston’s Wish turn up the dial across our Individual Giving Fundraising. The Individual Giving Manager is responsible for creating, developing and delivering a fundraising plan to grow existing and new support for Winston’s Wish across our online and offline channels. This includes Direct Mails, Regular Giving, our Lottery, Legacies and In Memory giving income streams.
As the driving force behind our individual giving activity, you will help us to engage individuals across the country by bringing them closer to our work, encouraging them to stay longer, give more and become true ambassadors for our vital work with grieving children, young people and families. We’re looking for a highly creative individual who can help us to stay one-step ahead of the curve and excite new and existing audiences to get behind our vision of a society in which every child can get the help they need when someone close to them has died.
MAIN RESPONSIBILITIES
Strategy
- Lead on the development and implementation of our Individual Giving strategy, supported by the Head of Mass Participation and the Director of Fundraising & Marketing.
- Ensure all opportunities and future plans are in line with Winston’s Wish’s over-arching fundraising strategy to meet financial targets, organisational objectives and KPIs.
- Maintain an awareness of philanthropy trends, news, events and legislation in the UK to ensure that Winston’s Wish remains up to date on key changes which are likely to impact on individual giving.
Generating Individual Giving Income
- Lead on and deliver a plan to increase individual giving income from streams including, but not exclusive to, direct mail, regular giving, legacies, in-mem and our charity lottery
- Effective use of KPIs to ensure decisions are driven by evidence and real-time data.
- Continuously analyse our income and supporter data to measure effectiveness of activities and return on investment.
- Work alongside our design agencies and in-house marketing team to develop and manage direct mail campaigns, including segmentation to ensure campaigns will be carefully targeted and designed to maximise income.
- Explore and test new methods for donor recruitment and increasing donations.
- Seek every opportunity to increase awareness of legacy giving to Winston’s Wish and monitor the effectiveness of these activities over time.
- Manage a growing portfolio of legacy enquirers with appropriate contact and timely solicitation of prospective legators including hosting events and tailored stewardship.
- Manage the stewardship and development of our regular giving programme including uplift campaigns and solicitation of new donors to agreed targets.
- Work alongside the wider fundraising team to ensure effective cross-selling of individual giving products and vice-versa identify opportunities to introduce other fundraising products to our individual givers.
- Identify supporters who could provide compelling content which could be used by the wider Fundraising & Marketing team to inspire further support including suggesting key individuals who could feature in online and offline publications.
- Work with the Philanthropy & Partnerships Manager to ensure that potential major donors are identified and included in relevant activities.
Administration
- Diligently maintain records of all interactions with supporters on Salesforce.
- Ensure all activities comply with appropriate legal, regulatory and fundraising good practice and with Winston’s Wish policies and standards.
- Keep a close eye on incoming donations to ensure they are coded correctly and that supporter data is accurately recorded in accordance with GDPR.
- Effective management and control of expenditure across all projects and campaigns in line with agreed expenditure budgets.
All Staff
- Contribute to the vision and mission of Winston's Wish; working with colleagues in all teams to meet the objectives of Winston’s Wish.
- Work to objectives, targets and work plans agreed with your line manager.
- Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
- Take an active part in the one-to-one process and participate in training agreed with your line manager.
- Contribute to the wider charity sector and childhood bereavement sector by getting to know those working in the same space and actively contributing to sector-wide events.
- Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston’s Wish policy.
- Promote equality of opportunity and diversity in accordance with Winston’s Wish policy.
PERSON SPECIFICATION
Essential
- A sound understanding of the principles of fundraising across individual giving, in-memory fundraising, and legacies.
- Proven track record of preparing successful programmes of activity and business plans to recruit, engage, inspire, and retain supporters in a not-for-profit organisation, or similar transferable experience gained in the commercial sector.
- Specific experience of delivering an individual giving programme.
- Experience of budgets, including planning, forecasting, and analysing performance.
- Experience of high-level use of a customer relationship management system.
- Experience of managing direct mail campaigns.
- Strong organisational skills and keen attention to detail to plan and schedule multiple activities, respond flexibly to opportunities, handle conflicting demands and meet tight deadlines.
Desirable
- Understanding of childhood bereavement.
- Experience of using Salesforce CRM.
Recruitment Timetable
Application deadline: Wednesday 28th May 2025
Interview date: Friday 13th June 2025
Interview location: MS Teams
Winston’s Wish reserves the right to close the vacancy early if we receive a high number of applications for the role before the closing date.
Registered Charity
51 - 100
Winston’s Wish is a charity that helps children, teenagers and young adults find their feet when their worlds are turned upside down.
The client requests no contact from agencies or media sales.
Thank you!
To further develop, deliver and strengthen CSE’s Human Resources function, ensuring that the organisation complies with all relevant legislation and guidance while recruiting and retaining good quality staff. Instilling a collaborative culture of high performance where staff are encouraged and supported to perform at their best and we collectively achieve outstanding results.
Pay and conditions
• The role is full-time, permanent role (37.5 hours per week).
• The salary for the role will be £47,508 - £55,954 (starting salary is expected to be at the lower end of the range)
• You will be entitled to 25 days paid holiday (plus statutory holidays).
CSE offer a range of benefits including, subsidised bike purchase and Tech Scheme, Life Assurance, Health Cash plan, retail discounts and discounted breakdown cover and many more.
We will pay fees and expenses on relevant training courses.
Specific responsibilities
An applicant appointed to the role will be expected to:
• To deliver all aspects of CSE’s Human Resources function, from recruitment, staff welfare, wellbeing and associated support, staff records, training and professional development, oversight and advice on any conflicts or disciplinary matters; and to include the development and maintenance of all appropriate staff policies and processes, including performance management and staff appraisals, remuneration, role progression and all staff benefits.
• To ensure the Staff Handbook remains regularly updated, and to lead on all amendments / updates to this key document for staff. Additionally, working alongside the Director of Finance & Operations, the Chief Executive and other directors to ensure all HR-related policies and procedures across CSE are reviewed regularly and remain updated accordingly, supporting staff needs as effectively as possible while also reflecting the needs and strategic objectives of the whole organisation, its charitable status and mission.
• To maintain the organisation’s personnel records in accordance with appropriate data protection standards and recognised good practice (utilizing the Cezanne HR system). To provide overall ownership of this system – in terms of data contents, security and ongoing operations for the system. The postholder will also act as primary contact for the Cezanne software supplier, liaising with the Director of Finance & Operations and other interested parties where necessary.
• To maintain oversight of staff welfare and working with line managers and other relevant staff, provide and promote access to support and advice to sustain good staff mental and physical health and wellbeing.
• To play an integral role supporting both the Employee Voice (EV) group and Equality, Diversity and Inclusion (EDI) group and take a lead on related operational functions including administrating the 6-monthly Staff Survey and highlighting issues and trends in staff feedback.
• Provide oversight and guidance in respect of staff recruitment, onboarding, induction development and training, supporting and advising other relevant staff across all associated processes.
• To issue accurate and timely employment contracts, offer letters, job descriptions, pay review letters for all internal changes. Manage and oversee internal paperwork flows from relevant managers, relating to any changes to individual employee terms of employment. Support the SLT in reviewing and amending standard terms of employment contracts to ensure CSE’s practices reflect current best practice.
• To ensure that all payroll documents such as starter forms and payroll amendment forms are completed and saved in the correct location and sent to the payroll bureau where appropriate, and support the Finance team with the administration of our payroll and payroll records and pension scheme contributions and other employee benefits. To accurately track all staff absence and ensure that self-certification and return to work meetings are completed in a timely manner. Update the Bradford factor grid to monitor score against policy and, support line managers and employees in understanding how CSE uses this as a tool at all stages of process.
• To maintain an up-to-date knowledge of applicable employment, equity and diversity, and Health and Safety laws (with support from professional advisors where appropriate), standards, guidance, and good practice, advising the SLT how these can best be reflected in the organisation’s policies and practices as they apply both to individual members of staff and to the organisation as a whole.
• To prepare accurate and accessible reports for the Senior Leadership Team and Trustees on relevant organisational, team, and individual staff HR matters to enable informed and timely monitoring and decision-making, principally on a set cycle to feed into a routine schedule of meetings and occasionally to meet an ad hoc need.
• To work with the Senior Leadership Team and other staff as appropriate to support change management processes. This may include reviewing remuneration policies, job evaluation and salary benchmarking, skills audits, EDI Practices and line management practices.
• To identify opportunities to improve CSE’s Human Resources processes and practices, informed by a sound understanding of our mission and strategic objectives and our operating context and by keeping up to date with advances in personnel management and human resources practices. To see a more detailed list of responsibilities please see the supporting documents attached. These documents are also available to download from our website.
Essential attributes for this role include:
• CIPD qualification (Level 5) or equivalent Human Resources qualification.
• At least 5 years’ post-qualification work experience, including at least 2 years’ proven experience in an advisory role.
• Experience of developing and implementing effective HR policies and practices across an organisation, including managing any associated change processes.
• Experience in supporting both the organisation as well as individual employees through challenging employee relation conflicts and issues.
• Applied knowledge of employment legislation and good HR practices.
• Experience in overseeing the maintenance of a live HR system.
• Experienced in developing and supporting line managers in managing challenging situations.
• Excellent interpersonal skills with well-honed listening skills and an empathetic manner.
• Ability to explain often complex HR matters in a clear and concise manner, to audiences at all levels of seniority and experience across the organisation.
• Ability to maintain confidentiality and act with discretion, tact and diplomacy.
• Ability to maintain and organise effective electronic and manual filing systems.
• Excellent written and verbal communication skills.
• Good organisational and time management skills, with experience of working to tight deadlines and budgets.
Please note, the above is an overview of the skills required for this role. To see the full list of essential and desirable skills please see the attached job description.
How to apply
To apply, please download and complete the application form available from our website.
Your application should demonstrate your suitability for the role against the criteria outlined in the person specification.
To apply, please download and complete the application form available from our website and send it to our Jobs email address.
Your application should demonstrate your suitability for the role against the criteria outlined in the person specification and job description. To be considered for this role an application form must be sent directly to our Jobs email address.
The closing date for applications is 5pm on Wednesday 21 May 2025.
Interviews are expected to take place Tuesday 3 June and Tuesday 10 June 2025 though this is subject to change. If invited to interview, we will ask you to provide evidence of eligibility to work in the UK
The client requests no contact from agencies or media sales.