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Closing in 3 days
Alzheimer's Research UK, CB21, Cambridge (Hybrid)
Circa £45,000 per year
Driving supporter engagement, fundraising, brand awareness through the planning, execution, and analysis of digital marketing campaigns
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Page 4 of 5
CB21, Cambridge (Hybrid)
Circa £45,000 per year
Full-time
Permanent
Job description

The Digital Campaigns Manager will play a crucial role in driving supporter engagement, fundraising, and brand awareness through the planning, execution, and analysis of effective digital marketing campaigns. They will work closely with the Senior Digital Channel Manager to ensure campaigns are aligned with ARUK's overarching goals and deliver optimal results.

Main duties and responsibilities of the role:

· Campaign Management: Plan, execute, and analyse in-house digital marketing campaigns across various channels, including paid online advertising, social media marketing, and other relevant digital platforms.

· Campaign Calendar: Own and manage the digital campaigns calendar, ensuring effective coordination and scheduling of all digital marketing activities.

· Cross-Channel Collaboration: Collaborate with the Social Media Manager, Digital Content Manager, and other relevant teams to ensure seamless integration and consistency across all digital channels.

· Briefing and Reporting: Proactively support teams with the briefing, planning, and reporting of agency-led digital marketing campaigns.

· Audience Targeting: Work with the Insight Team to define and segment target audiences, ensuring campaigns are effectively targeted to maximise reach and engagement.

· Creative Development: Collaborate with internal and external creative teams to develop compelling and effective campaign assets.

· Campaign Analysis: Monitor and analyse campaign performance, providing regular reports and insights to inform optimisation and future strategies.

Strategic Support:

· Agency Management: Support the Senior Digital Channel Manager in managing relationships with media agencies and platform suppliers, ensuring optimal digital marketing support for outsourced campaigns.

· Budget Stewardship: Responsible for advocating for budget to be invested in a holistic way across key channels, such as paid search to maximise income, action and influence.

· Campaign Integration: Contribute to the development and implementation of a holistic digital marketing strategy, ensuring campaigns are integrated and aligned with ARUK's overall goals.

· Data-Informed Decision Making: Champion a data-informed approach, utilising analytics and insights to inform campaign planning, execution, and optimisation.

· Additional Responsibilities:

· Trend Monitoring: Stay current on the latest trends, technologies, and best practices in digital marketing.

· Innovation: Explore and test new digital channels and technologies to expand ARUK's reach and engagement.

· Internal Communications: Ensure effective communication of digital campaign plans, progress, and results across the organisation.

 

What we are looking for:

· Proven experience in digital marketing campaign planning and execution, with a track record of delivering successful campaigns.

· Strong understanding of various digital marketing channels, including paid advertising, social media marketing, and SEO.

· Expertise in data analysis and reporting, with the ability to derive actionable insights from campaign data.

· Excellent communication and stakeholder management skills.

· Experience in managing external agencies and suppliers.

· Familiarity with digital marketing ad platforms (e.g. Meta and Google Ads) and other digital marketing analytics tools.

· Organised and methodical, with strong project management skills.

· Creative and innovative, with the ability to generate and execute engaging campaign ideas.

· Analytical and data-driven, with the ability to use insights to inform decision-making.

· Proactive and results-oriented.

· Passionate about using digital marketing to make a positive impact.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £45,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 3rd November 2024, with interviews likely to be held week commencing the 11th November 2024. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, your CV will be anonymised. Please however note we are unable to anonymise the application question which you are required to complete. When answering this question please remove any personal information, including your name. All questions answered as part of your application are also anonymised and not shared with the hiring panel. The hiring panel will only be made aware of your name and address once you are invited for an interview. Should you need any adjustments at either the application or interview stage, then please contact us via our website.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK:

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement and were also listed in the prestigious Best Companies lists:

• 48th in the 100 Best Large Companies to Work For in the UK.

• 19th in the 100 Best Companies to Work For in the East of England.

• 3rd in the 50 Best Companies to Work For in the Charity Sector.

In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.

In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.

In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge. 

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK

Application resources
Posted by
Alzheimer's Research UK View profile Organisation type Registered Charity Company size 101 - 500
Refreshed on: 24 October 2024
Closing date: 03 November 2024 at 15:23
Job ref: ALZ1052539
Tags: Campaigns,Digital,Commercial,Content Writing / Copywriting,Web,Digital Fundraising

The client requests no contact from agencies or media sales.