The Salvation Army – Assistant Head of Individual Giving - Supporter Acquisition and Innovation Unit
Location: Hybrid working, 2 days in office, London SE5.
Salary: £59,744 per annum.
Contract: Permanent, full-time hours.
The Salvation Army, the UK’s leading social welfare charity, is seeking a direct marketing expert to lead its newly formed Supporter Acquisition and Innovation Unit and provide strategic leadership, direction, and management of the annual acquisition programme.
The Salvation Army is one of the largest, most diverse providers of social and community services after the Government. With more than 600 local centres and nearly 100 residential centres, they make a powerful difference to people across the UK who might otherwise be excluded.
The Assistant Head of Individual Giving is a key, senior role in the Individual Giving Section, overseeing the development and delivery of multi-channel direct marketing activities that inspire and motivate many thousands of new contactable supporters to join the charity’s donor base each year. The post also leads the development and implementation of new acquisition products from concept to launch and meeting an initial annual fundraising target of approximately £500,000. The role leads a unit of three people including one direct line report.
The successful candidate will have extensive expertise in all aspects of direct marketing, specifically acquisition, including detailed knowledge and experience of how best to maximise both offline and online channels, as well as successfully implementing new and innovative products or offers. Experience in successful strategic planning, management and implementation of strategy will be critical as well as strong communication and interpersonal skills.
Candidates must be highly organised project managers with excellent leadership and people management skills and the ability to think analytically and critically. They will also possess skills in creative development and, finally, have the ability and willingness to work within, and be empathic with, the Christian ethos and values of The Salvation Army Mission.
Please download our Candidate Pack for further information [PDF], which includes details on how to apply.
Closing date: Tuesday 27th May, 9.00am
Our mission is based on our faith in Jesus Christ who wants everyone to experience life in all its fullness.





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We’re looking for a compassionate, organised, and proactive Support Worker to join our dedicated Carers in Mind team at Richmond Borough Mind. This is a varied and rewarding role, offering both one-to-one emotional support and the chance to help shape an inspiring programme of workshops, peer-led groups, and social events for adult carers supporting loved ones with complex mental health needs.
As part of a small, friendly team, you’ll be central to the day-to-day running of the service—coordinating events, managing communications, and working collaboratively with health and social care partners to ensure carers feel heard, valued, and supported. You’ll need to be confident with digital tools, highly organised, and comfortable working independently as well as in a team. If you’re someone who enjoys connecting with people, thrives on variety, and is committed to promoting wellbeing and recovery, we’d love to hear from you.
The client requests no contact from agencies or media sales.
About UP
Unlocking Potential deliver high performing therapeutic programmes and education provision for children and young people with SEMH needs. We work in collaboration with families, communities, and other partners to ensure that children and young people access the interventions they need to thrive.
Mission
We work collaboratively with communities to enable children and young people with social, emotional, and mental health needs to unlock their full potential
Values
Trust
We build trust by being honest, transparent, and accountable in the way we work with children and young people, staff, and partners and by providing services and programmes whose outcomes are measurable and evidenced based.
Collaborative
Relationships are at the heart of our work. We prioritise communication and collaboration with partners, families, and communities, believing that by working together we create more effective and holistic outcomes for children and young people.
Empowering
We co-create opportunities for our children, young people, parents/carers and staff to actively participate in decision-making that influences change. We promote the voices of children and young people in our organisation and the wider community.
Nurturing
We provide a nurturing approach based on safety and space for creativity, exploration, and growth. We support and care for our children, young people, and staff to realise their potential.
Impact
We are committed to measuring our impact through a data driven method to develop our programmes and make a greater difference to the lives of children, young people, and their parents and carers.
Overview
We will be launching our new programme from September 2025, initially as a pilot working with families across Wandsworth, with aims to be able to expand and continue beyond this.
We are seeking an experienced and passionate Family Support Manager to play a pivotal role in establishing our new Family Support programme. Your initial focus will be leading on the development of the service, implementing policies and procedures, building referral pathways, and recruiting a team of skilled Family Support Workers.
Once the service is established, you will manage a high-quality programme providing support and guidance to families facing complex challenges. Your role will involve overseeing a team of Family Support Workers, case management, fostering effective collaboration with internal and external multidisciplinary teams, and leading the service under a shared vision to ensure the well-being of children and their families.
Using a restorative approach, you will develop strong relationships to support families and empower them to take an active role in their own support plans and interventions, helping them build resilience and make informed decisions. A commitment to safeguarding excellence will be at the heart of everything you do.
This role would be an exciting opportunity for a qualified Social Worker or an experienced professional with a background in setting up and developing family support services. It offers a genuine opportunity to shape a new service and build an impactful team to make a real difference in the lives of children, young people, and their families.