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This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Have you got the tenacity and talent to shape and execute the eoa’s digital marketing strategy to drive higher and more meaningful engagement with our target audiences?
Do you enjoy persistently looking for ways to improve performance and drive best practice to optimise audience experiences and create amazing engagement results?
As our Digital Marketing Lead you will be responsible for all digital channels including website, socials and email marketing campaigns ensuring they are aligned with and support the eoa’s strategic and operational goals.
You will also collaborate across teams sourcing and contributing content, supporting cross channel campaigns and aligning and optimising our digital activities. This will include managing and maintaining the eoa website, ensuring it has engaging, compliant and up to date content that is optimised to deliver a seamless user experience through intuitive, accessible navigation and engaging content that meets the evolving needs of our users.
This role is perfect for a strategic thinker who is passionate about email and digital marketing and eager to drive impactful campaigns.
This role is perfect for a strategic thinker who is passionate about email and digital marketing and eager to drive impactful campaigns.
Join us on this exciting journey where your expertise will contribute to growing an economy that puts people at the heart of business.
Key responsibilities
Email Marketing
- Plan and execute targeted, data-driven email marketing campaigns aligned with the eoa’s business calendar and goals, using segmentation, A/B testing, and marketing automation tools.
- Optimise email performance and reach through continuous testing, tracking, and refinement, ensuring compliance with industry best practices.
- Report campaign outcomes and performance insights regularly to stakeholders to inform future strategies
Website Management
- Manage and maintain the eoa website, ensuring timely, relevant, and SEO-optimised content through collaboration with content creators.
- Monitor analytics and user behaviour to enhance navigation, performance, and overall user experience.
- Ensure website compliance with accessibility, GDPR, and brand guidelines, coordinating with all stakeholders as needed.
Digital Strategy and Analytics
- Align and optimise digital activity across all our digital channels (website, membership community platform, and social channels) with eoa goals, collaborating across teams and supporting cross-channel campaigns.
- Monitor performance and trends, reporting on KPIs and providing insights for improvement, while staying current with best practices.
Success in this role
Success in this role means developing and delivering an effective email marketing strategy that drives higher engagement and reach with our target audiences, while also ensuring our website and digital channels offer a co-ordinated seamless user experience. This includes creating intuitive, accessible navigation and maintaining clear, engaging, and relevant content that meets the evolving needs of our users.
Key outcomes for the role
Key outcomes for the role
- High-Quality Content: Creation of compelling and visually appealing email templates and campaigns.
- Campaign Performance Optimisation: Continuous improvement of campaign performance through A/B testing and data-driven insights
- Audience Engagement: Increased engagement rates, including open rates, click-through rates, and conversion rates, increase in email subscribers, reduction in unsubscribe rates
- Seamless and inclusive user experience (UX): Ease of navigation (low bounce rates, high click-throughs), mobile responsiveness (consistent performance across devices), and accessibility compliance (WCAG standards and accessibility audits).
- High-quality, user focussed content experience: Content relevance and engagement (time on page, scroll depth, user feedback), clarity of messaging (user comprehension testing, bounce rates), and content freshness (frequency of updates, return visit metrics).
- SEO (Search Engine Optimization): Keyword Optimisation: Use of relevant keywords to improve search engine rankings. Meta Tags: Proper use of meta tags, titles, and descriptions. Alt Text: Use of alt text for images to improve accessibility and SEO.
About you
- Proven experience in successful email campaign marketing and website management.
- A high degree of experience using design tools including Canva and Adobe and managing relationships with agencies.
- Strong knowledge of CRM and marketing automation platforms such as iMIS.
- Experienced in using a mailing platform such as Mailchimp or HubSpot.
- Competence in Google Analytics and SEO best practices.
- Excellent writing, proofreading, and digital content creation skills including Canva and Adobe.
- Managing, coordinating or supporting communications or marketing campaigns and projects from start to end.
- Strong analytical skills and experience with web analytics tools to translate insights into actionable strategies.
- Adept at working independently and collaboratively within a small team.
- Experience working with membership organisations or charities.
- Familiarity with employee ownership or purpose-driven business sectors.
- Organised, with strong time and project management skills.
The eoa commits to recruiting from a diverse range of backgrounds and welcome applications from under-represented groups. These include people from Black, Asian and minority ethnic backgrounds, disabled people, LGBTQI+ people. We recruit on both skills and fit with the values of the eoa as a purpose-driven organisation.
We will close this vacancy early if we receive sufficient applications for the role. If you are interested, please submit your application as early as possible.
Non Charity Employer
11 - 20
We exist to grow and strengthen employee ownership as a force for powering fairer livelihoods, stronger businesses, and a more resilient economy.
The client requests no contact from agencies or media sales.
Thank you!
Help shape the future of imaging services by supporting providers on their journey to QSI accreditation. As our Quality Improvement and Review Partner you'll lead independent assessments, guide expert review teams, and drive measurable improvements across NHS and private imaging settings.
The Quality Standard for Imaging (QSI) defines what’s needed to deliver safe, effective, and patient-centred imaging services. Jointly developed by the Royal College of Radiologists (RCR) and the College of Radiographers (CoR), the QSI supports imaging providers in embedding a culture of continuous quality improvement and achieving excellence.
As a Quality Improvement and Review Partner, you’ll play a pivotal role in upholding and advancing these standards. Drawing on your professional expertise, you’ll support imaging services on their journey toward QSI accreditation and lead independent assessments across a wide range of settings — from small independent providers to large, multisite NHS and private organisations. You’ll guide expert review teams, deliver robust evaluations, and produce focused reports and action plans that drive meaningful, measurable improvement.
What you’ll do
- Act as the designated Quality Improvement and Review Partner for a portfolio of imaging services across the UK.
- Provide expert guidance to QSI leads on both the review process and the standards.
- Manage the full review cycle for services in your portfolio.
- Select and coordinate review team members in collaboration with the Quality Improvement Coordinator.
- Participate in quality assurance and moderation activities to ensure consistency and rigour.
What you’ll bring
- Demonstrable experience in quality assurance, accreditation, or evaluation assessments, or in healthcare quality management.
- Strong knowledge of quality assurance and assessment approaches.
- Excellent oral and written communication skills, tailored to diverse audiences.
- Proven ability to prioritise effectively while remaining adaptable to changing needs.
- A collaborative mindset and the ability to build strong relationships with a wide range of stakeholders.
If you’re a confident, high-performing professional with a passion for quality improvement, we’d love to hear from you. Learn more about the role, the RCR, and how to apply in the Quality Improvement and Review Partner candidate pack.
Why join us?
- Make a difference to the lives of Doctors and the specialities they work in every day!
- Modern working environment
- Equipment provided to work from home
- Generous annual leave allowance
- Excellent pension scheme
- Interest free season ticket loan and cycle to work scheme
- Employee Assistance Programme
