Job Title: Senior Marketing and Communications Officer
Location: Hybrid remote with minimum 2 days per week in office, Pembury
Salary: £27,000 - £29,000 (depending on experience)
Contract: Permanent
Hours: 37 hours per week
Closing date for applications: Friday 23rd May 2025
Are you a skilled marketing professional ready to make a meaningful impact?
Aspens is seeking a creative, driven Senior Marketing and Communications Officer to help promote our services, fundraising and activities that transform the lives of autistic people, those with a learning disability and their families.
You’ll develop and deliver engaging campaigns, manage communications channels, and create content that aligns with our brand voice. Collaborating with teams across Aspens, you’ll drive audience engagement and support income-generation activities.
This is the job for you if you have excellent communication skills and know how to bring a story to life. You’ll be confident using digital channels to engage with a range of audiences, as well as traditional methods.
Join us at Aspens and help make a difference. Apply today to become part of our inspiring mission!
About Aspens
Aspens is a charity that provides high-quality person-centred care and support to individuals on the autism spectrum and with learning disabilities, and their families. We provide an integrated network of services and support across the South-East to empower individuals to lead their lives as independently as possible.
We support children, families and adults across Kent, East Sussex, West Sussex, Brighton and Hove, Surrey and the London Borough of Bexley. Our services include registered care homes, supported living, community outreach, day services, children and young people’s groups and support, specialist support, and online support for families and carers across the South-East.
Aspens has three charity shops in Bexhill, Crowborough and Paddock Wood and online stores on eBay, Etsy and Vinted. We also have The Bluebell Café and animal farm and a pre-loved donations centre in Pembury.
Purpose of Role
This role will work with direction from the Marketing and Communications Manager to deliver marketing campaigns to raise awareness of and promote Aspens’ services, income-generation activities including fundraising, retail and hospitality, and recruitment; engage with our internal and external stakeholders; and reach new audiences. A key part of the role will be internal ‘customer’ support, collaborating with departments across the charity to meet shared goals in line with Aspens’ strategic objectives.
Key Responsibilities
Campaign delivery
· Collaborate with the operations, fundraising, retail and recruitment teams to create and deliver comprehensive marketing campaigns to promote Aspens’ services, shops/e-commerce, hospitality, events and recruitment and meet shared goals in line with the charity’s strategic objectives.
· Create and deliver internal comms campaigns to drive engagement and increase retention of staff.
· Monitor and evaluate campaign performance by reporting on agreed objectives and KPIs.
Content Creation
· Develop relevant and engaging content to be utilised across channels, including, but not limited to website, social media, internal channels and email, in our shops, Bluebell Café and the community to reach new and existing stakeholders.
· Graphic design - production of assets for marketing purposes.
· Developing marketing and comms bank of photos and video; photography and videography at events.
· Working with external companies to produce marketing collateral (signage, banners, artwork, leaflets, branded items etc.) and managing stock levels of marketing materials.
· Review all materials to ensure alignment with Aspens’ brand guidelines and tone of voice.
Channel Management
• Under direction from Marketing and Communications Manager manage internal and external channels.
• External channels including, but not limited to: Aspens’ website and linked bookings sites; charity social media channels (Facebook, Instagram, LinkedIn and TikTok); supporter communications (Mailchimp).
• Internal channels including, but not limited to: Staff intranet and staff newsletter (Mailchimp)
Brand Awareness
Under direction from Marketing and Communications Manager promote Aspens and the impact of our work to relevant stakeholders and audiences. This includes digital and traditional advertising, management of Awards nominations, PR and media.
Audience Insight
· Utilise audience data to develop understanding of audiences.
· Carry out research to monitor and keep up to date with marketing and charity trends and best practice to support audience engagement.
· Share insights with Marketing and Communications Manager.
Events
• Collaborate with the Business and Income Generation Team to support the planning and promotion of events and represent Aspens at events, some of which may require evening or weekend attendance.
Team Working
• Work closely with Marketing and Communications Manager and Business and Income Generation Team and build strong relationships with teams across the organisation.
Other
· Occasional travel to other offices, services and shops across Aspens’ region.
· Administration tasks as required.
Person Specification
· Demonstrate close alignment to Aspens’ values
· Excellent written and oral communication
· Commercial awareness – understanding of business operations and the ability to think strategically about how decisions impact performance and profitability
· Goal-oriented mindset
· Excellent relationship building and people skills
· Creative, with lots of ideas for engaging content
· Numerate and data-driven
· Ability to prioritise workload effectively
· Self-motivated, with the ability to work independently and within a team
· Proactive approach, ability to come up with creative solutions
· Excellent attention to detail
· IT skills including Microsoft Teams, Word, Powerpoint, Canva, Mailchimp, Xcel, Google Analytics, Google Ads
· Graphic design skills
· Photography and videography skills
· Ability to edit websites/intranet
· A degree of flexibility to work occasional evenings and weekends if required
Experience
• At least two years' experience as a Marketing/Communications Officer/Executive, ideally within the charity sector
• Experience in planning and delivering integrated marketing campaigns
• Experience of managing a range of marketing channels including social media, websites and internal platforms
• Experience of engaging different stakeholders.
• Proven track record of achievement in meeting or exceeding targets, with clear examples of delivering results against set objectives
Essential Training and Qualifications
A Levels or equivalent
GCSE English at grade C (or above).
Desirable Training and Qualifications
A degree level qualification in Marketing/ Communications or a related field
What you can expect from us:
- Fantastic paid training and career progression opportunities (including recognised qualifications in health and social care)
- Paid DBS (we will recover the cost should your employment terminate for any reason, other than redundancy, before passing your probation)
- Flexible work arrangements with opportunities to take on additional bank shifts too
- 30 Days Annual Leave (including Bank Holidays) / Pro rata dependent on hours. Annual leave entitlement increases with length of service
- Nest Pension and Death in Service Benefit
- Dedicated Employee Assistance Programme and Access to Mental Health First Aiders
- Aspens High Street Stores -20% discount on all items for Aspens’ staff
- Bluebell café- Discounted staff menu available
- Refer a Friend scheme, so you can earn up to £250 for every person you refer to work for Aspens
- Recognition schemes, including ‘Employee of the Month’
How to Apply:
Simply click ‘Apply now’ and one of our team will be in touch to discuss the role.
Any offer is subject to an enhanced Disclosure and Barring check, which we will complete on your behalf if you don't already have one, and satisfactory employment references. We will consider job share and part time arrangements for all posts in line with the needs of the Charity.
Equal Opportunity Statement
At Aspens Charities, we are committed to creating a diverse and inclusive workplace. We welcome applications from all qualified individuals, including those with disabilities and those who are likely to be underrepresented in Aspens’ workforce, such as sex/gender, minority ethnic group, religion, belief, sexual orientation, age, as well as abilities. We believe that a diverse team leads to better outcomes and a more enjoyable work environment where everyone feels valued, heard, and has an equal opportunity to thrive.
As a Disability Confident employer, Aspens Charities is dedicated to supporting and promoting the recruitment, retention, and career development of people with disabilities. We recognise the value and contributions that individuals with disabilities bring to our organisation.
Accessibility and Accommodations
We are committed to providing an accessible recruitment process for all applicants. If you require any accommodations during the application or interview process, please let us know.
The client requests no contact from agencies or media sales.
About Open Cages
Open Cages is a UK-registered charity fighting animal suffering. We are part of an international organisation, Anima International. To achieve our goal we use scientific evidence, careful reasoning, and draw upon decades of collective experience. Just in the last few years, we have successfully helped improve the lives of hundreds of millions of farmed animals in the UK.
We are impact-oriented and use a wide array of tools to make the world a better place. Our current toolkit includes:
- Investigations which reveal the reality hidden behind the walls of factory farms
- Negotiations with companies to encourage them to eliminate cruel practices from their policies
- Advocacy to secure legal milestones for animals
At Open Cages we won’t stop until we end animal suffering. We would like to invite you to join us and help us achieve this goal.
What do you gain by working at Open Cages?
- Meaningful work – you will help build a world free from animal suffering
- Time – you will be able to focus full-time on helping animals
- High degree of flexibility – the work is almost totally remote and you will organise your working hours and workflow yourself
- Trust – we expect you to make mistakes as a given and learn from them
- Autonomy – you will experience freedom and independence in your decision-making
- Transparency – you will have access to the work and decisions of others
- Honest work culture – you will know what your colleagues are doing and what they really think
- Knowledge – you will learn and receive support from people who have been fighting for animals for many years
- Opportunity to grow – you will learn every day and be encouraged to experiment beyond your skill set
- Ability to influence the organisation – we encourage our people to openly speak their mind and thus you will be able to impact what kind of organisation we are
- A laugh – animal advocacy can be dark at times, we think that having a fun atmosphere is key to balance this
- Transparently set compensation – Our salaries are not negotiable and are based on a transparent algorithm that is the same for each role
Following a 3-month probation period, you will transition to a fixed-term contract. Upon successful completion of this term, you will be offered a permanent employment contract. A minimum salary of £39,695.24 gross (our salary base for people resident in the UK) will apply from the beginning of the probationary period. The salary base may change due to your previous experience related to the position, or your experience in animal advocacy (+3% for each year). In addition, the salary increases with your seniority in Open Cages according to the following model:
+ 7% – for every year worked at Open Cages during the first 5 years of work
+ 5% – for every year worked at Open Cages during the next 5 years of work
+ 3% – for every year worked at Open Cages during the next 5 years of work
+ 2% – for every year worked at Open Cages during the next years of work
About your role
We are a small and ambitious early-stage organisation with two full-time team members. Our current objective: to help the 1 billion chickens raised annually in the UK. By joining us as our first employee focussed on operations, you will help lay the foundations of the organisation as it prepares for rapid scaling, not only increasing our impact for animals now but by also helping to shape the organisation we want to become. If you have an engineering mindset, like to organise things (ideally in spreadsheets), and navigate through novel problems, it’s time to use your strengths for animals. Whilst it may sound challenging, this is a once-in-a-lifetime opportunity to be part of making a historic change for those who cannot stand up for themselves. Someone has to pick up that challenge, and we hope it will be You.
To help the billions of animals trapped on factory farms, we need an organisation that is expertly designed and not weighed down by inefficiencies. In this role your first task will be to help us manage, monitor and speed up our internal processes such as accounting, finances, payments, staff operations, donor management and event planning.
We can accommodate to you
Due to the broad scope of our work, there is no simple description of the perfect employee. There may also be certain areas where you are stronger than others, and we are open to fitting the role around you. We are looking for a generalist rather than a specialist. However, you do need to have some particular strengths such as conscientiousness and an analytical mind. Ideally, some day, you will be able to lead a team of your own and transfer your knowledge to them.
No previous experience is required for this role. While experience will be valued (and reflected in the salary), we welcome applications from both seasoned professionals and passionate newcomers who align with our organisational culture.
What do we require from you?
- Strong belief in the mission of our organisation. Working for us should not be thought of as a ‘career step’. We want people who are motivated by our mission above all.
- Flexible availability. We think of ourselves as a small startup. The fate of the organisation rests on a handful of highly motivated advocates who want to do something ambitious with their lives. We want to maintain the intensity of our current operating culture, so you should expect to work the occasional weekends and late evenings.
- Not being an asshole. We expect you to treat others with respect, decency and compassion – even the occasional adversaries.
- A preference for hard work. Activism is our passion and one of the main motivations in life. To fit our culture, you have to be a person that is proactive and enjoys work.
- Growth mindset. Nobody knows how to fix the world, so we need you to keep learning. We constantly strive to be better at our activism, but also as people.
- Strong interest in a high-feedback culture. We have a culture of honest and direct communication. We talk openly about our strengths and weaknesses on a daily basis because we want to be the best. You will know what your colleagues really think of you and be encouraged to speak your mind.
- Ability to reason and communicate your thinking, especially in written form. In order to thrive in our organisation you must be able to think carefully, try to back up your ideas with reasonable evidence, and above all be open to being proven wrong and changing your mind.
- Fluency in English. You will be working in a UK-based organisation which will require constant communication with English speakers.
- Ability to work in the UK. This offer is open to candidates who are either currently UK-based, or are willing to move to the UK for the job. We are happy to do whatever we can to help you in relocating, depending on your needs and our ability. If you have any questions about what we can help with, don’t hesitate to write to us!
You do not need to be vegan or vegetarian. While all of our events provide only plant-based meals, we are open to anyone who wants to fight for a world that is free from animal suffering. We won’t turn down any help.
What will you do?
- Build culture – you will help build and reinforce our culture, so we never lose what makes up the strength of Open Cages.
- Embrace reality – you will make it your mission to understand the world as it is rather than as you would like it to be.
- Manage activists – you will manage and work with teams of both employed and voluntary activists.
- Experience frustration – you will feel frustrated about things you could do better or things that are not working in the organisation or your team, and use this frustration as an opportunity to refine and elevate our organisation.
- Question ideas – you will question common knowledge, especially your own ideas, so that our results are always as good as they can be.
- Optimise your performance – you will continuously deepen your knowledge – both about particular areas of animal advocacy and about how the world works – and enjoy this process.
- Prioritise action – you will act even when there is not sufficient data.
- Abandon projects – you will change your objectives when it makes sense, no matter the time already invested.
- Respect and trust others – you will be there for others and trust their intentions. You will support them when they succeed and when they fail.
- Seek information independently – you will be responsible for acting very independently which will require you to obtain and verify data.
- Make mistakes – you will embrace your mistakes without being ashamed with the desire to learn from them.
- Oversee employment – you will oversee payroll, staff contracts, and employment matters and payments.
- Manage and optimise finances – you will be in charge of our income and expenses. This will include making sure that we have efficient and accurate accounting, and that we have enough income to achieve our goals.
- Help ensure legal governance – you will help submit our annual accounts to the charity commission and ensure compliance with all legal duties, such as making tax payments.
- Manage supporters – you will handle communication with our supporter base and manage donors, primarily through email.
- Improve team coordination – you will worry about how to make the team more effective and help us work better together by improving structure, tools, and internal processes.
- Build and improve tools – you will spot inefficiencies and opportunities in our processes – such as our newsletter and payments software – and improve them, for example by building automation tools.
- Plan events – you will handle logistics and planning for internal and external events such as recruitments, training, and team building activities.
- Obsess over speed – your job will not be to simply manage internal operations, but to reduce the organisation’s time spent on them so that it becomes faster and more efficient.
Do you think this role is too challenging and you're not fit for it?
You may be thinking that this role would be interesting for you, but you won’t make the cut.
We encourage you not to worry and fill out the application nonetheless, especially if you meet our requirements (even on a basic level) and you think this position could bring you a lot of joy. Leave the judgment about your competence to us. You may even learn something useful along the way.
We prepared support materials to help you through the application process. We'll also be hosting informational webinars about this role and our recruitment process – click ‘Redirect to recruiter’ to see the website for more details.
The client requests no contact from agencies or media sales.