Insight analyst jobs in London, greater london
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Location: Hybrid working between the Aldgate, London office and home
An exciting opportunity has arisen for a talented Digital Product Insights Analyst to join our Digital Product Team. You will play a key role in strengthening how we use data, insight and experimentation to improve user experience, grow fundraising performance and support people affected by lung conditions.
Asthma + Lung UK is the only charity in the UK fighting for everyone with a lung condition, aiming for a world where everyone can breathe with healthy lungs. We fund cutting-edge research, provide advice and support for the 12 million people who will get a lung condition during their lifetime. We also campaign for clean air and for better NHS diagnosis and treatment.
In this role, you will lead on web analytics and insight across our digital journeys, ensuring accurate tracking, high-quality data and clear performance reporting. You will work closely with colleagues across Fundraising + Engagement, Data + Insight and Health Advice to ensure consistent, high-quality reporting and insight across digital platforms. You will identify optimisation opportunities, shape experimentation roadmaps and support the design and evaluation of A/B testing activity. You will also contribute to strengthening our in-house SEO capability and embedding best practice in digital measurement.
You will have strong technical expertise in tools such as Google Analytics 4 and Google Tag Manager, alongside experience in testing and optimisation. You will be highly organised, confident presenting data stories to stakeholders and comfortable collaborating across teams and with external partners. A proactive, data-driven mindset and the ability to translate complex information into practical recommendations are essential.
As well as a competitive salary, you’ll enjoy a range of benefits including 30 days annual leave (plus bank holidays), membership of a health cash plan, employee assistance programme, cycle-to-work scheme, interest-free annual season Travelcard loan and pension scheme. This is a fantastic opportunity to join an organisation committed to being the driving force behind the transformation of lung health.
Thank you!
We are looking a skilled Insights Analyst to transform our fundraising and supporter data into clear, meaningful insights that guide fundraising strategy. You will lead the development of our reporting suite, collaborate with teams across the charity, and help embed strong evaluation practices.
You will design dashboards, build KPIs, analyse trends, and support teams to make evidence-based decisions. This role is ideal for someone who enjoys combining technical expertise with partnership working and strategic thinking.
Contract
- £40,000 - £45,000 per annum plus benefits
- Full Time (35hrs per week)
- Fixed Term (18 months)
- Hybrid working with link to Ewell office
- In-person working: Meeting in person and working collaboratively are things we value. We work in person around 2 days or more per month.
- We are passionate about flexible working, talk to us about your preferences
What You’ll Do
- Build and maintain Power BI dashboards and KPIs
- Evaluate the performance and effectiveness of fundraising campaigns
- Analyse income trends and present insights to technical and non‑technical audiences
- Support teams to evaluate activities and embed data‑led decision‑making
- Work with stakeholders to understand insight needs and improve reporting processes
What You’ll Bring
- Strong Power BI skills (DAX, data modelling, Power Query)
- Knowledge of data modelling best practice
- Ability to turn complex data into clear, meaningful insights
- Experience with evaluation methods and KPIs, ideally in fundraising
- Excellent communication skills and attention to detail
- Ability to manage multiple priorities and document reporting processes
- Experience with fundraising CRMs (desirable)
- Strong SQL skills (desirable)
- Financial modelling or online performance evaluation experience (desirable)
Full Job Description and Person Specification below
Why Samaritans?
At Samaritans, you’ll be part of a people-first organisation deeply committed to inclusion, compassion and learning. You’ll contribute to a team where your voice matters, your expertise makes a difference, and your work helps save lives.
We welcome applications from individuals with lived experience and encourage those from underrepresented communities to apply. We are committed to creating an environment where all our people feel seen, heard and supported.
You’ll join a values-led organisation with a powerful mission and a collaborative culture. We offer flexible hybrid working, excellent benefits, and the chance to make a tangible difference in suicide prevention across the UK and Ireland.
For further information about Samaritans, including our charity structure, values, employee benefits, and application process, please read our recruitment brochure available below. You can also visit our careers website to access this.
We recognise the enormous benefits and the social justice imperatives of ensuring diversity at every level of our organisation. Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person they are. To ensure Samaritans is representative of those we support and who support us, we particularly welcome applications from disabled, racialised minority and LGBTQ+ candidates, as these people are under-represented at Samaritans.
Apply now
If this sounds like the opportunity for you, please apply. You will be asked to some answer short application questions and to upload your CV.
We kindly ask that you don’t rely on AI tools for your application answers, or to generate interview answers. We want to see your own unique ideas and writing skills. We want your application to stand out from the rest and showcase your own strengths.
Applications close: Monday 16 March 2026 at 09:00am
Interviews: w/c 23 March onwards
Registered Charity
101 - 500
We prevent suicide through the power of human connection. Connecting people in crisis with trained volunteers who will always listen.
