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Position: Senior Business Intelligence Analyst (Digital and Engagement)
Type: Full-time (35 hours a week), permanent
Location: Office-based in London, with flexibility to work remotely
Salary: £35,825 per annum plus excellent benefits  
Salary Band and Job Family: Band 2, Profession/Technical

*you’ll start at our entry point salary of £35,825 per annum, increasing to £38,065 after 6 months service and satisfactory performance and to £40,304 after a further 6 months.

About us 

We make sure people living with MS are at the centre of everything we do. And it’s this commitment that unites us across the UK.

Our strategy is based on what people affected by MS have told us is important to them. It gives us a clear and determined focus. 

Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research and provide award winning support and information. 

Our people are our greatest asset and the key to our success. We offer a vibrant, progressive working environment where you'll be able to make a difference.

About this job 

This year, we’ve embarked on a bold, strategic initiative to enhance our data capabilities.

We’re aiming to improve our data use, integration and analytics to increase engagement, maximise impact and drive forward our strategic goals. With a key focus on effective and efficient operations, collaboration and continuous improvement in our Technology, Strategy and Business Intelligence teams.

To achieve this ambition, we’ve developed a new technology infrastructure which we are calling “Sage”.  We’re implementing new technology infrastructure this year (such as our new CRM system and suite of data tools – Microsoft Dynamics).

We will be taking a structured and phased approach to transitioning and embedding our new team structures, infrastructure and ways of working as part of Phase 2 of this Project. 

Our Senior Business Intelligence Analyst – Digital and Engagement sits within the Business Intelligence – Engagement team.

This role is focused on providing advanced data analysis and strategic support to enhance the MS Society’s marketing, engagement, and fundraising efforts, with a focus on digital and content optimisation.

This role involves utilising advanced analytical techniques, managing complex data projects, and developing insightful reports and dashboards.

The role will work in close partnership with our Digital, Content, and Marketing teams, in leading data initiatives that improve data-driven decision-making and optimises engagement, marketing, and content across all channels.

You’ll also work closely with our Digital and Content team to evaluate and report on the performance of our website and donate funnel and develop and implement optimisation plans to drive engagement and increase conversions.

Additionally, this role provides mentorship and guidance to colleagues in the wider organisation, fostering a culture of continuous improvement and data excellence. 

This role is responsible for:

• Analysing audience behaviour, campaign, channel, and content performance, and engagement trends to support decision-making. Using advanced techniques like predictive analytics to identify optimisation opportunities.
• Work closely with our Digital and Content team to support all our monthly, quarterly and campaign reporting and develop data analysis that align with our goals.
• Creating and maintain dashboards and reports, using tools like Google Analytics, Google Tag Manager, and Power BI to track and present analysis clearly to stakeholders.
• Maintain and optimise our digital analytics infrastructure. Design and implement tagging and tracking, trouble shoot or fix configuration issues and ensure accuracy of our tracking across all our analytics systems, including Google Analytics and Google Tag Manager.
• Guiding and mentor colleagues, sharing knowledge and best practices in data analysis to enhance team capabilities.
• Ensuring the accuracy and integrity of our data by conducting regular audits and supporting data cleansing efforts.
• Contributing to continuous improvement efforts to improve analysis and reporting, staying up-to-date on the latest tools and practices in digital data analysis.

For this role we’re looking for:

• Experience in data analysis or business intelligence roles,
• Experience with digital channel analytics (social media, websites, email) and content optimisation e.g. through A/B testing and conversion analysis.
• Experience in advanced analytics techniques to optimise engagement and marketing strategies.
• Technical expertise in data analysis, manipulation, and visualisation using tools like Google Analytics, SQL, Power BI
• Knowledge of data governance and privacy regulations (e.g., GDPR).

Closing date for applications: 9am on Friday 25th July 2025

Interested?

PLEASE PRESS THE 'HOW TO APPLY' BUTTON FOR MORE INFORMATION.

We particularly welcome applications from disabled people and or people from minoritised ethnic backgrounds.

We’d be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application. 

Disability Confident Employer 
We’re a Disability Confident Employer and we’re committed to promoting equality and diversity.

You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes.

If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format. Such as for them to be sent to you by email or in a larger word format.

More about our recruitment and selection process 

• The first round of our recruitment and selection process includes an interview with competency-based questions.
• Our recruitment and selection process might also include extra tasks. For example, a written or Microsoft Excel test or making a presentation.  
• We’ll let you know what the selection process will include when we invite you to interview. You can ask for any more reasonable adjustments for the interview as part of the invitation.
• You might also be invited for a second interview. We’ll let you know about this during the selection process.

More about our employee benefits:
We have a wide range of employee benefits including (but not limited to): 

Encouraging work life balance

• 39 days paid annual leave (including bank holidays), pro-rata for part-time
• More annual leave entitlement, based on length of employment
• Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us) 
• Flexible working options 

Caring for you and your family 

• Generous sick pay entitlement
• More sick pay entitlement, based on length of employment 
• Opportunity to buy and sell annual leave in each calendar year 
• Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis 
• Enhanced leave for new parents 
• Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
• Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
• 10 days paid disability leave a year, pro-rata for part-time 
• 10 days paid carers’ leave a year, pro-rata for part-time 
• Cycle to work scheme 
• Death in service scheme
• New family-friendly benefits, including paid leave:
  • In the event of miscarriage or still birth 
  • To support fertility treatments
  • For antenatal appointments for both parents

Thinking about your finances 

• Enhanced salary sacrifice pension scheme
• Discounted season ticket loan and interest-free emergency loans
• Give as you earn to support other charities of your choice before tax
• New employee portal including lifestyle savings vouchers and personal wellbeing

Enriching your life at work

• Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
• Yearly internal apprenticeship opportunities
• New, modern offices that embrace working together both in-person and remotely 
• Various opportunities to influence how we internally operate (including surveys, and focus and committee groups) 
• Active and supportive internal employee networking groups for collaboration and peer support 
• 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community) 
• 2 days paid leave a year for volunteering with other charities during normal

Safeguarding 
We’re committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with.

This is regardless of Gender, Race, Disability, Sexual orientation, Religion or belief, Pregnancy, Gender reassignment.

We recognise our particular responsibility to make sure vulnerable adults and children are protected.

We have measures in place to protect everyone we come into contact with from abuse and maltreatment of all kinds.

Your right to work in the UK 
You must have the right to work in the UK to work in paid employment with us. You’ll need to share documents showing you’re eligible to work in the UK if we offer you employment.

You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. We currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications.

No agencies please.

Join us in transforming how we use data to change young lives!

We’re on the lookout for a confident communicator and change-maker to lead engagement and adoption across our exciting new CRM programme.

As our Fundraising CRM Change Manager, you’ll play a key role in making sure our teams are ready, informed, and inspired to get the most out of our new system. You’ll work with colleagues across Fundraising, Marketing and beyond, training, guiding, and supporting them to embrace new tools and processes that help us connect even better with the young people and supporters at the heart of our mission.

You’ll help build a culture of confidence around data, drive adoption through clear communications and creative engagement initiatives, and ensure that the real benefits of the project are being tracked, reported and realised. From building training programmes and user guides to championing our data transformation team, you’ll be at the centre of it all.

This is a fantastic opportunity for someone who’s excited to work collaboratively on a project that truly matters.

If you’re passionate about helping teams succeed through change, and want to use your skills to empower young people into work and education, we’d love to hear from you. Even if you don’t tick every box, your experience might still be just what we need.