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This is an exciting opportunity to play a key role in shaping how supporters experience and engage with the British Heart Foundation. As Customer Marketing Manager, you’ll lead the planning and delivery of strategic, integrated marketing activity that deepens relationships, grows long-term supporter value and helps generate vital income for our lifesaving work.

Working closely with Customer Journey colleagues, fellow Customer Marketing Managers, in-house specialists and agencies, you’ll develop personalised, omni-channel experiences that put supporters at the heart of every campaign. You’ll also collaborate with a wide variety of fundraising teams across different specialisms, including legacies, individual giving, retail, information and support, and events, giving you broad exposure to the full breadth of the BHF’s work.

This role is ideal for a customer-focused marketer who enjoys using insight, creativity and performance data to optimise journeys, strengthen engagement and inspire people to continue supporting our mission. You’ll have the chance to deliver meaningful marketing that makes a tangible difference, while helping more people feel connected to the cause and motivated to support life changing research.

About you

We’re looking for a confident, customer-focused marketer with experience of developing and delivering successful retention, stewardship or customer marketing activity. You’ll be comfortable using insight, data and performance results to shape audience segmentation, customer journeys and campaign optimisation across channels such as email, SMS, direct mail and digital.

You’ll bring strong planning, project management and prioritisation skills, with the ability to manage multiple projects, budgets and stakeholder relationships at the same time. Experience of working with agencies, briefing creative materials and delivering integrated, personalised marketing journeys would be highly valuable.

Just as importantly, you’ll be collaborative, analytical and solution-focused, with excellent interpersonal skills and the confidence to build strong working relationships with colleagues, suppliers and supporters. You’ll understand the importance of creating meaningful customer experiences and be motivated by the opportunity to use your marketing expertise to support the BHF’s lifesaving work.

Working arrangements

This is a 12-month fixed-term contract or secondment. Start date as soon as possible. The contract duration will be 12 months from start date.

We are recruiting a Customer Marketing Managers on 12-month fixed-term contract to provide additional capacity within our Retention & Customer Journeys Team during a period of significant change and development.

Over the next 12 months, the team will be introducing new systems, processes and ways of working designed to enhance how we engage with and support our supporters. These activities create a temporary increase in workload and require additional resource alongside the delivery of our day-to-day customer marketing activity.

This is a additional fixed-term position created to support a temporary increase in workload within the Retention & Customer Journeys Team. The additional resource is required to support the implementation of new systems and processes while enabling the team to continue delivering ongoing customer marketing activity.

The roles are not intended to form part of the team's ongoing establishment beyond the implementation period. The contract is therefore expected to end after 12-months once the systems and process change programme has been completed and the associated temporary resourcing requirement has come to an end.

This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

Occasional travel, overnight stays and attendance outside core office hours may be required.

Belonging at BHF

We celebrate and value the diversity of the communities we serve, recognising that embracing different perspectives and backgrounds strengthens our organisation and drives innovation. By fostering an inclusive environment where everyone feels respected and supported, we are better equipped to achieve our mission of helping people have a healthier heart for longer.

To hear from our people, check out Belonging at BHF.

Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.

Benefits and Development

At BHF, we offer a comprehensive range of benefits designed to support our colleagues’ wellbeing and professional growth. 

To find out more about our benefits you can download the Benefits document at the bottom of this page or check out what we offer – Benefits and Development pages.

Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.

Interview process

The interview process will take place either in-person in our London Office or virtually via Microsoft Teams.

How to apply

It’s quick and easy to apply. Just click on the apply button below. All you’ll need is an up-to-date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria.

Our recruitment processes are fair, accessible, and inclusive. BHF use anonymous CV software as part of the application journey.

We support responsible use of AI to help shape your application. By applying for a role at BHF, you confirm that your application is authentic and reflects your own skills and experience, to ensure everyone is assessed fairly.

Should you need any adjustments to the recruitment process, at either application or interview, please contact us.