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Job Purpose
To lead on the planning, delivery, optimisation and performance reporting of insight-led, multi-channel marketing campaigns that support acquisition, engagement and retention objectives across HACT’s products and services portfolio. The role is central to ensuring our marketing activity is targeted, measurable, and delivers clear value for our organisation and stakeholders.
Role Description
We are looking for a confident, motivated and results-driven marketing professional with a strong background in multi-channel campaign development and communications who is keen to work for a purpose-driven organisation. This role is ideal for someone who thrives in a fast-paced environment, loves creating high-performing campaigns and wants to make a tangible difference through their work.
You will be responsible for planning, executing and evaluating targeted, insight-driven marketing campaigns that drive awareness, engagement and lead generation across a wide range of HACT’s projects, services and propositions. You’ll work closely with the Head of Marketing and teams across the organisation to bring our brand, offers and showcase the impact we create to all our audiences.
With hands-on responsibility for our developing and delivering campaigns utisiling the CRM and omni platforms, you will lead campaign planning and performance reporting, ensuring our messaging is always on-brand, relevant and effective. This role offers a fantastic opportunity to take real ownership and innovate within a small, high-impact team.
Responsibilities
- Design, deliver and evaluate high-impact marketing campaigns across all channels to promote HACT’s services, projects and charitable purpose.
- Apply audience segmentation, personalisation and targeting strategies to ensure effective communication with varied customer groups.
- Create and manage content for campaign assets, including landing pages, emails, blogs, social media and event materials.
- Deliver campaigns using digital tools such as Email management suite,Buffer, Google Analytics, and CMS platforms and optimise through data-driven insights.
- Lead the use of the CRM to support audience segmentation, campaign management and reporting across the customer lifecycle.
- Develop KPIs for campaigns and lead on performance tracking, reporting and continuous improvement.
- Manage the HACT website, ensuring content is current, accurate, SEO-optimised and designed to convert.
- Deliver engaging, timely and strategic social media activity across all key channels.
- Oversee and deliver email marketing campaigns with targeted content and personalisation to maximise engagement.
- Coordinate online and face-to-face events from a marketing and communications perspective to ensure strong attendance and experience.
- Support PR, media and thought leadership activity to increase brand reach and reinforce HACT’s sector voice.
- Build effective working relationships across teams and stakeholders to develop marketing briefs, assets and cross-channel campaign plans.
- Continuously review and evolve marketing and campaign processes to increase impact, relevance and return on investment.
Required Skills
- Proven experience of planning, delivering and reporting on end-to-end marketing campaigns.
- Strong working knowledge of digital marketing platforms, CRM tools and campaign reporting
- Experience applying segmentation, targeting and personalisation to improve campaign outcomes.
- Confident content creation and copywriting skills across web, email, social and print formats.
- Excellent organisational and time-management skills with the ability to prioritise effectively and work flexibly.
- A proactive, collaborative, and resilient mindset, able to manage a varied and fast-paced workload.
- Strong analytical skills and ability to translate campaign data into actionable insights and recommendations.
Job Accountabilities
This role will be directly accountable for:
- Marketing campaign planning and delivery across all HACT product and service areas.
- CRM-led customer communications and audience engagement journeys.
- Performance marketing KPIs and campaign impact reporting.
- Content creation for digital campaigns, websites and social channels.
- Event marketing and promotion planning and execution.
- Supporting broader communications activity including PR, media and stakeholder engagement.
- Ensuring HACT’s brand and tone of voice are consistently applied across all marketing outputs.
Application deadline August 22nd.
Registered Charity
21 - 50
To support the social housing sector to unlock the full potential of its social purpose, for the benefit of residents & local communities
The client requests no contact from agencies or media sales.
Thank you!
Global Health Partnerships (GHP – formerly THET) is a global health charity working in partnership with governments, health institutions, and international bodies to train health workers and strengthen health systems across 31 countries. We do this through grants management and capacity building, alongside research, convening and advocacy towards the goal of Universal Health Coverage (UHC). At the centre of our approach, is the model of Health Partnerships, long-term relationships between UK and low- and middle-income countries (LMIC) health institutions, which improve health services through the reciprocal exchange of skills, knowledge, and experience. At the heart of our work is vision of a world where everyone has access to healthcare.
GHP is seeking a consultant to conduct a study examining the work of GHWP in Ghana, Kenya and Nigeria. The consultant will lead investigations into the benefits and impact of HP health systems and health workforce interventions under the DHSC-funded GHWP.
This study will explore and examine the value added of the Health Partnership approach to the health systems of the three partner countries. While the effectiveness and impact of health workforce and health system strengthening interventions have been highlighted through GHWP reports and sharing and learning events in each of the three countries, insights and results have not yet been sufficiently synthesised or documented in a way that supports advocacy, resource mobilisation and policy positioning.
This study will review and examine existing literature and data, including published and grey literature, GHWP reports, reports from other DHSC-funded GHP projects, and other available documentation on the benefits of the Health Partnership model (see Related Papers section). Some primary qualitative data collection and analysis may be required.
Contractual Responsibilities
Reports to: The Technical Director, based in the UK, who will provide technical oversight of the study. The Consultant will be responsible for managing their workload and conducting the activities in a timely and efficient manner as set out in this document. The Consultant will agree the specific focus areas for the study with the Technical Director and GHP team. The Consultant will also have regular reporting points with the Head of the Evidence and Impact Team and other GHP colleagues, as required.
The contract will run from August 2025 over a 4-month period. The Consultant will submit a technical proposal and budget of up to £20,000. The consultant will invoice GHP on a monthly basis. Please note that this is non-negotiable.
Key Deliverables and Dates
· Scope of Work and technical proposal (co-produced with GHP)
· Draft Report
· Power point presentation with preliminary findings
· Evidence brief of key findings and recommendations
· Preliminary findings to be ready to present in early-November as part of GHP’s webinar series
· Final report, with executive summary submitted by 30 November 2025
· Possible additional presentation of results at the Global Health Summit in March 2026 (TBC)
Qualifications and Experience:
· Postgraduate degree in Global Health, Public Health, Health Policy, International Development, or a related field.
· Proven experience in health systems and/or health workforce research or evaluation
· Understanding of the health partnership approach/mode, ideally involving countries such as Ghana, Nigeria, or Kenya.
· Familiarity with the health systems in Ghana, Nigeria, and Kenya. Additionally, familiarity with the Health Partnership model and the UK’s global health engagement strategies is desirable.
Skills and Competencies:
· Strong qualitative and quantitative research skills, including data collection, analysis, and synthesis.
· Ability to critically appraise and synthesise evidence from diverse sources (e.g., programme reports, academic literature, policy documents).
· Excellent written and verbal communication skills, with experience producing reports, policy briefs, or academic publications.
· Strong stakeholder engagement skills and the ability to liaise with a range of stakeholders, including policy makers, UN agencies, regulatory bodies, academic institutions, development partners, and health workers. Competence in using research tools and software (e.g., NVivo, SPSS, Excel, or data visualization platforms).
· Ability to work independently and manage timelines for deliverables.
Desirable Attributes:
· Experience working with or through organisations like Global Health Partnerships (formerly THET), NHS Global Health Partnerships, or UK FCDO-funded programmes.
· Knowledge of health workforce development frameworks and global health diplomacy.
· Understanding of diaspora engagement in health systems strengthening.
The client requests no contact from agencies or media sales.