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Digital Officer
Hybrid working: This role is hybrid with a minimum of 2 days per week at the London office when opened, and visits to services as required.
Are you a creative, results-driven fundraiser with a passion for growing supporter engagement?
Join Shaftesbury as our Digital Officer and play a key role in bringing powerful stories to life, connect with audiences in meaningful ways and inspire people to support our work.
This is more than a digital role – it’s your chance to use creativity, data and digital innovation to build communities, spark engagement and drive real impact.
About Us
At Shaftesbury, we believe everyone deserves the opportunity to live a full and flourishing life. Guided by our core values—Open, Enabling, Inclusive and Courageous—we deliver high-quality disability services across adult care, children’s care and education.
We are committed to going the extra mile—creating opportunities for people to thrive, achieve independence, and feel part of their community.
The Role
As a Digital Officer, you’ll play a central role in growing and engaging our online audience across social media, email and digital campaigns. You’ll manage day-to-day activity across our social channels, creating compelling, on-brand content that resonates with supporters and reaches new audiences.
Key responsibilities include:
- Plan, schedule and deliver a steady stream of high-quality content across social media channels
- Actively build and nurture our online community
- Leading our email communications, creating and optimising campaigns that drive engagement, fundraising and long-term loyalty
- Use data and insights to test, learn and continuously improve performance across channels
- Work closely with colleague across the charity
- Support campaigns, events and contribute fresh ideas
- Stay ahead of digital trends
✅ What We’re Looking For
- Be creative and a digitally savvy communicator who knows how to turn ideas into engaging content
- Hands-on experience managing social media channels with a strong understanding of what works across different platforms
- Confident in creating a range of digital content
- Comfortable diving into analytics, using data to refine your approach and maximise impact
- Experience of email marketing and understand how to create campaigns
- Organised, proactive and detail focused.
What You’ll Get in Return
We recognise that our people are our greatest asset—and we’re committed to rewarding your impact:
- Recognition & Reward – including vouchers up to £50
- Excellent training and development opportunities
- Generous annual leave – 25 days + bank holidays (rising to 28 days + BH)
- Pension scheme
- ❤️ Death in service scheme
- Employee Assistance Programme
Why Join Shaftesbury?
Because every interaction, every connection, every opportunity—we create adds up.
From friendship to independence, from challenges overcome to new experiences, we believe it’s the sum of many things that makes life meaningful. At Shaftesbury, you’ll be part of a team that empowers people to take part, contribute and be valued.
️ Our Commitment
Shaftesbury is the disability charity that’s committed to enabling children, young people and adults to live a life that adds up for them.
What makes life liveable is never down to just one thing - it’s the sum of many things. From friendship to fun; from companionship to community; from a great chat to a challenge overcome, it all adds up – to Shaftesbury.
Through a wide range of disability care, special education, and rehabilitation services we promote inclusion and wellbeing for all. Together, we work to see people take part, contribute and be valued. We put the elements in place that all add up to connected lives.
Shaftesbury is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. All offers of employment are subject to an enhanced DBS/Access NI check.
Shaftesbury is committed to the Disability Confident Scheme and to equal opportunities therefore we welcome and encourage applications from everyone regardless of age, disability, gender, ethnicity, religion and sexual orientation.
✨ Ready to make your mark and drive real change? Apply today and help us build a future where everyone can thrive.
The client requests no contact from agencies or media sales.
Senior Digital Loyalty Executive (Retail & Special Projects)
Location: Various across the UK with flexible/hybrid working options
Salary: £29,530.68 - £34,352.01 (depending on experience)
Hours: Full-time, permanent
Closing Date: June 26th
Make a Real Difference in a Child's Life
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Senior Digital Loyalty Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.
What You'll Be Doing as the Senior Digital Loyalty Executive
- Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management
- Working closely with our retail teams to develop and deliver retail customer journeys to drive revenue across the Barnardo's online shop
- Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases
- Provide technical support for stakeholders using our email marketing platforms
- Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income
- Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
- Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing
This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For
We're looking for a Senior Digital Loyalty Executive who has:
- Digital/email marketing experience with a track-record of success in either a charity or commercial setting
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans
- An understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills
You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible
The client requests no contact from agencies or media sales.