Legacy manager jobs in Greater london
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Legacy and In Memory Marketing Manager
£37,581 pa
Woking, Surrey GU21 4LL / Hybrid Working (minimum 40% in person collaboration per month)
About the role
We’re excited to be recruiting a Legacy and In Memory Marketing Manager to help grow and deliver WWF-UK’s legacy and in memory fundraising programme. This role will lead the planning and delivery of engaging multi-channel marketing activity that inspires supporters to consider leaving a gift in their will or giving in memory, helping to build long-term support for our mission.
You’ll manage a varied portfolio of campaigns across direct mail, digital, events and web, working closely with colleagues across fundraising, communications and data teams, as well as external agencies. Alongside delivering high-quality campaigns, you’ll play an important role in strengthening supporter journeys, embedding best practice in legacy marketing and championing legacy and in memory giving across the organisation.
This is a hands-on role suited to someone who enjoys combining creative thinking with strong planning, analysis and collaboration to deliver meaningful supporter engagement.
Skills and experience
You’ll bring the skills and experience needed to succeed in this role, including:
Essential
· Experience delivering legacy, in memory or individual giving marketing activity that supports supporter growth and retention
· Proven ability to manage multi-channel campaigns from planning through to delivery and evaluation
· Strong project management skills, with the ability to manage multiple deadlines and priorities
· Excellent written and verbal communication skills, with a supporter-focused approach
· Experience working with campaign data, reporting and insights to improve performance
· Budget management experience, including monitoring spend and processing invoices
· Ability to build strong relationships with internal stakeholders and external agencies
· Understanding of fundraising regulation, charity law and data protection requirements
Desirable
· Experience working in legacy fundraising or long-term supporter engagement within the charity sector
· Knowledge of legacy and in memory supporter journeys and stewardship approaches
· Experience using CRM or campaign management systems
· Confidence representing an organisation externally or contributing to sector networks
What we offer
We believe in rewarding our team with more than just a salary. Here’s what you can expect:
· Annual leave starting at 26 days a year pro-rated, rising one day each year to 31 days plus bank holidays
· Flexible working options, to support your work life balance
· 5% employer contribution to pension, rising to 10% with employee contribution
· Learning and development opportunities to help you grow
· Regular wellbeing initiatives to support your health and happiness.
This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.
This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.
About WWF-UK
We're a global conservation charity with millions of supporters and hundreds of projects around the world.
At WWF-UK, we’re bringing our world back to life. Protecting what’s left isn’t enough. We’re racing to restore nature and prevent catastrophic climate change. And it’s a race we can win with everyone’s help.
We’re courageous, passionate, and driven by science. For more than 60 years we’ve been at the forefront of global efforts to protect wildlife and the natural world. We work with integrity, collaboration and deep respect for those we partner with.
How to apply
Click the link to apply via our website. You’ll be asked to complete an application form and upload your CV and a supporting statement that tells us why you’ll be a great addition to WWF-UK.
Our Diversity Promise to You
At the heart of our mission is a simple truth: the planet needs everyone. That means you - in all your uniqueness, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or how you choose to express yourself.
We don’t do stereotypes. We work together with purpose, driven by passion and enhanced by respect, courage, and integrity. We pull together from all walks of life to fight for a better future, and we want you to feel supported every step of the way.
We’re proud to be a Disability Confident employer and are committed to creating an inclusive workplace where everyone feels they belong. We actively encourage applications from people of all backgrounds and identities.
So, if there’s anything we can do to make your application or interview experience more comfortable or accessible, just give our Talent Acquisition Team a shout via our website.
Safeguarding Commitment
Just as we celebrate diversity in all its forms, we are equally dedicated to creating a safe environment for every person we work with or encounter.
Our commitment extends to children, adults at risk, and individuals experiencing any form of vulnerability, whether temporary or permanent.
We proudly stand behind CAPSEAH (Common Approach to Protection from Sexual Exploitation, Sexual Abuse and Sexual Harassment) and put this commitment into action through clear policies, thorough training, and recruitment checks tailored to each role, which may include external vetting.
If you ever have a concern, however big or small, know that there are confidential channels ready to support you at WWF-UK. We promise to respond promptly and with care, because protecting every individual is at the heart of everything we do.
Context
Our vision is to bring hope to every one of our patients across London, when they need us most, where they need us most. Our mission is to use everything we know, our specialist skills and unmatched experience to save lives and ensure the best outcomes for every one of our patients and their families. We’re a charity that works alongside the NHS and our life-saving service is made possible by our supporters.
This is an exciting time to join London’s Air Ambulance Charity. In early 2025, we launched our new 15-year strategy, setting the direction for the service to our 50th anniversary in 2039. This strategy gives us the opportunity to tell the unique story of the service – we see more incidents requiring life-saving care at the scene than any other air ambulance service. London brings unique challenges and our new strategy requires us to tell a broader story of what we do and the impact we have.
Alongside this, we’ve developed an ambitious Engagement Strategy to put the people of London at the heart of our fundraising and marketing. Legacy giving is a critical part of our long-term sustainability, and this role is central to embedding a culture of legacies across the organisation. We’re at the early stages of our legacy programme, so this role presents a real opportunity for someone to grow and develop a successful income stream, as well as ensuring our supporters have meaningful opportunities to make a lasting impact.
About the role
The Senior Legacy Manager will lead the development and delivery of London’s Air Ambulance Charity’s legacy programme, ensuring legacy giving is embedded across fundraising and marketing activity and is front of mind across the organisation.
This role is responsible for managing our legacy marketing programme, working closely with the marketing team to deliver compelling, sensitive and effective activity. The postholder will also oversee our outsourced legacy administration partner, ensuring legacy gifts are processed efficiently, compliantly and in line with best practice, through regular performance monitoring and review.
Working across the Fundraising and Marketing Directorate, the Senior Legacy Manager will champion legacies as a vital form of support, collaborating closely with all teams in the directorate. This will include working with the major donor team to identify and develop high-value legacy opportunities and supporting the community engagement team to integrate in-memory and legacy messaging into the community talks programme and engagement activity within the community.
The role also plays a key part in connecting our legacy and in-memory programmes, working with the community engagement team and the Deputy Director to develop a joined up in-memory strategy that ensures a coherent and compassionate supporter experience.
About the person
You’ll be an experienced and confident legacy fundraising professional with a passion for building long-term impact. You’ll be a strong collaborator who can influence across teams and seniority levels, and a persuasive advocate for the importance of legacy giving. You’ll combine strategic thinking with hands on delivery, ensuring legacy activity is well planned, insight led and supporter centred. Comfortable working across disciplines and a self-starter, you’ll play a key role in embedding a culture of legacies across London’s Air Ambulance Charity.
To bring hope to every one of our patients across London, when they need us most, where they need us most.



The client requests no contact from agencies or media sales.