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Head of Digital Communications

Youth Endowment Fund

City of London, Greater London (Hybrid)

£67,800 per year

Full-time

Contract (2 years)

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Job description

The Youth Endowment Fund

Head of Digital Communications

Reports to: Director of External Affairs and Youth Understanding

Salary: £67,800

Location: Central London or Hybrid*(see below)

Contract: 2-year fixed term contract

Closing date for applications: 12pm, Tuesday 7th April 2026

Interview dates: Week commencing 20th April 2026

About the Youth Endowment Fund (YEF)

All of us will experience violence at some point in our lives. For many children, it is a daily reality. Each year, tens of children are killed, hundreds are hospitalised, 1 in 5 teenage children are victims and the majority admit to feeling afraid of violence. It scares them when they travel home from school, prevents them from going out and makes the most vulnerable feel like they don’t matter. It is taking lives, traumatising families and dividing communities. It robs potential, progress and hope.

But it doesn’t have to be this way.

The Youth Endowment Fund believes that no child should be affected by violence. We research violence to understand it; we find, fund and test what works to prevent it; and we are building a movement to end it.

Communications at YEF

The Communications team, within the External Affairs and Youth Understanding directorate, is a critical arm of the organisation. We can only reduce violence if people hear about what works and put it into practice. Change is hard and it only happens if people trust where it comes from and want to engage with what we are communicating. We can only make change at scale if we’re smart about using digital tools to reach a growing, diverse audience across society.

We need professionals working across our sectors — youth-workers, police officers, social workers, policymakers, headteachers, and more — to find out about and be part of our movement. To do this, we must communicate with humility, authenticity and clarity.

We need politicians, commissioners and funders to follow our guidance and use our products. To do this, we must secure a seat at the table, communicate with intellectual rigour and persuade using the evidence.

We also need to connect with wider society, helping anyone who cares about making Britain safer for the next generation to understand what we do, what works and how they can support our cause. To do this, our brand must be accessible and inspiring, leveraging robust research alongside human storytelling.

As the Head of Digital Communications, you will be essential to achieving our mission. You will join the YEF at an exciting time. We are entering a crucial phase of increasing our policy influence at the top of government, changing things for the better across our sectors — education, youth justice, youth sector, children’s services, policing, health — and mobilising a movement to keep children and young people safe.

Your job is to make sure that the right people are drawn to our website and our digital communications, that they discover and engage with our content — from quoting our data, to using our Toolkit and evidence, to following practical recommendations in our guidance, to watching videos about the latest trends and conversations in violence prevention — and trust what we have to say.

You will support the Director of External Affairs and Youth Understanding to plan, build and execute a digital campaign to make all of this happen. You will help to lead the Communications team to hold the attention of our priority audiences and making them act.

Key Responsibilities

The core of your job is to ensure that YEF's audience grows rapidly and strategically in size, that people working in our sectors gain awareness and confidence in our brand and that decision-makers engage with our work via our digital channels: our website, social media, newsletters, search, long- and short-form videos and the Safe podcast.
You will further develop YEF’s existing digital marketing strategy into a national campaign across 2026-2029 for mobilising the evidence to prevent violence affecting children and young people.
You will provide leadership to YEF generally and the Communications team specifically - managing the Senior Digital Marketing Manager and Digital Marketing and Communications Officer – to develop internal collaboration for boosting organisation-wide digital activity, such as call-to-actions via social media and video content.
You will execute a strategy for moving to a more segmented, sector-specific communication strategy that engages each audience (whether teachers, youth workers, police officers etc.) to use of YEF’s products whether our Toolkit, our Guidance on what works and self-assessment tools for each sector.
To commission and develop compelling, eye-catching video content that authentically showcases case studies of our work, drives our audiences towards our channels and products and significantly boosts widespread engagement — views, likes, comments and shares — online.
To help secure and convert high-profile digital communications opportunities for the team in representing YEF’s work, including podcast and video placements.
To develop and leverage relevant agency relationships, and use data analytics, to optimise our SEO positioning for online searches related to youth violence, advise on investment in paid advertising to drive traffic to our website and products, and generally boost our digital engagement.

About You

You are this sort of person:

You communicate complex ideas clearly. Whether speaking or writing, you break down complicated concepts in ways that make sense to different audiences – without oversimplifying. You bring clarity where others bring jargon.
You get things done. You’re organised, delivery-focused, and produce high-quality work, even under pressure. You work independently and to a high standard.
You are skilled at designing and delivering digital comms and audience journeys for different segments of an organisation’s audience. You know how to build up a clear picture of audience members, develop their customer journey and turn them from unaware to aware, to a user and then an advocate.
You think big and adapt fast. You’re a strategic thinker who can see the big picture without losing sight of the detail. You’re logical, creative, and open to challenge – always testing and refining your ideas.
You care about the detail. You like getting a system working well, planning a campaign and getting the detail right, organizing who is doing what and seeing it all happen.
You pay attention to what is happening in the world. You’re plugged into current affairs, technological trends and media conversations, particularly when it comes to British society.
You are committed to equality, diversity and inclusion. You believe and act in a way that celebrates and encourages a range of experiences, backgrounds and values.

You have:

A track record of driving digital communications to hundreds of thousands of people at a regional or national scale. You have led, planned and executed campaigns that bring about measurable outcomes online and practical change in the real world.
Experience working with a mission-driven charity, organisation or business. You care about using your extensive digital skills to drive the work of an organisation striving to achieve social change.
Experience within a leadership or management position. You have led people to drive bold, transformative communications for an organisation, company or business.
Expertise in using technical tools and data analytics to target audiences online. You know how to segment and target digital audiences, transform SEO performance, develop high quality websites, increase newsletter engagement and bring new technical tools to solve problems.
You have experience of commissioning creative partners - like consultants, videographers and designers - to produce compelling digital outputs and developing narrative-led content about urgent social issues that draws people in.
A track record of producing video – such as case studies, explainers or podcasts - to increase positive regard, brand awareness and audience engagement on LinkedIn, Instagram Reels, YouTube, TikTok and X.

You may have the following, but they are not necessary:

A qualification in digital marketing.
Past experience of using Salesforce for marketing campaigns.
Experience of working in or close to one or more of our priority sectors: education, youth justice, youth sector, children’s services, policing and health.
Knowledge of using Artificial Intelligence to ethically and effectively boost digital performance at an organisation

While it’s not a criteria, we are especially interested to hear from applicants who have lived experience of youth violence.

It’s important to us that the people we hire do not discriminate. We believe in being inclusive and giving everyone an equal chance to succeed. Applications are welcome from all regardless of age, sex, gender identity, disability, marriage or civil partnership, pregnancy and maternity, religion or belief, race, sexual orientation, transgender status or social economic background.

All appointments will be made on merit, following a fair and transparent process. In line with the Equality Act 2010, however, the organisation may employ positive action where candidates from underrepresented groups can demonstrate their ability to perform the role equally well.

This position will require a DBS check to be performed, but a record is not a block to performing this role.

Hybrid Working Details

The office is based in Central London, but you don’t have to be. Those living in London and within the 32 London Boroughs are expected to be in the office a minimum of 2 days per week. If you live outside of London and work remotely, you’ll be expected to work from the London office 2 days per month. As part of our commitment to flexible working, we will consider a range of options for the successful applicant. All options can be discussed at the interview stage.

To Apply

To apply, please send a CV and a cover letter answering the specific questions below, along with the completed monitoring form, by clicking the "Apply for this" button by 12pm, Tuesday 7th April 2026.

Application Questions

Why are you drawn to work at the Youth Endowment Fund and why do you care about our mission? (400 words max)
Tell us about your experience of leading a digital communications team? (400 words max)
Tell us about your experience of creating and implementing a digital strategy within an organisation to engage a large audience. Please be clear about how you measured your success? (400 words max)

Interview Process

Shortlisted candidates will be sent a technical task to complete before the interview. Interviews will take place from the week commencing 20th April 2026

PLEASE NOTE: We do not sponsor work permits and you will be required to provide proof of your eligibility to work in the UK.

Benefits Include

£1,000 professional development budget annually
28 days holiday plus Bank Holidays
Employee Assistance Programme – 24hr phone line for free confidential support
Volunteering days - 4 half days per year
Death in service - 4 times annual salary
Flexible hours. Core office hours 10am – 4pm
Financial support including travel and hardship loans
Employer contributed pension of 5%.

Personal Data

Your personal data will be shared for the purposes of the recruitment exercise. This includes our HR team, interviewers (who may include other partners in the project and independent advisors), relevant team managers and our IT service provider if access to the data is necessary for performance of their roles. We do not share your data with other third parties, unless your application for employment is successful, and we make you an offer of employment. We will then share your data with former employers to obtain references for you. We do not transfer your data outside the European Economic Area.

Organisation

Youth Endowment Fund View profile

Registered Charity

51 - 100

We exist to prevent children and young people becoming involved in violence.

View profile

Posted on: 17 March 2026

Closing date: 07 April 2026 at 12:00

Tags: Campaigns, Communications, Marketing, Digital, Content Writing / Copywriting, Design, Engagement / Outreach, Public Affairs, Public Relations, SEO, Social Media, Strategy, Video / Film, Youth / Children

The client requests no contact from agencies or media sales.

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Marketing Manager (Growth)

Level Water

Remote

£30,000 - £45,000 per year

Full-time

Permanent

Actively Interviewing

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Job description

What we're building

Level Water exists to solve a problem that shouldn’t exist: too many disabled children are still missing out on high-quality swimming lessons.

Last year, our swimmers raised over £1m. This year we’ve sold out events in minutes and want to double the fundraising. We’re on the path to exponential growth and we need someone who can help us get there.

We're Level Water, a founder-led charity solving learn-to-swim for disabled children. We're not your typical charity. We own our events and run them like a business. We move fast, test everything, and we're building something that doesn't exist anywhere else. Our events are uniquely profitable, and we reinvest in quality and growth.

We've just brought in a new Fundraising Director, and this Marketing role is a cornerstone of the team we're building. If you want to help define how a modern charity grows and does marketing, this is your chance.

The opportunity

This isn't a "post on social and send a newsletter" role. This is a “build something exceptional, then grow it” role. Marketing is at the heart of our flywheel, which means you’ll be integral to everything we are doing at Level Water.

You'll own marketing strategy and execution across our entire operation: our iconic events, our life-changing swimming programmes, and our reputation as a charity. You'll drive growth, tell stories that matter, and build genuine communities that scale.

You'll have the freedom to experiment. Want to test a new channel? Launch a content series? Build a creator programme? Run paid campaigns that actually convert? Brilliant. Build the business case and let's do it.

You'll work with real impact. Children with disabilities are learning to swim because of us. Families are transformed by our lessons. Volunteers and incredible teachers make it happen. These are stories that deserve to be told brilliantly, and you'll be the one telling them.

This role is 80% growth and 20% impact storytelling, but the two are inseparable. We’re product-led and we launch and test often. Great stories fuel growth. Growth creates more stories. You'll understand that tension and thrive in it.

You'll work closely with our Fundraising Director and CEO to scale marketing as our most powerful growth lever. You'll also manage a network of brilliant freelancers (photographers, videographers, copywriters, designers) to help you execute at the highest level.

And you'll grow with us. We're scaling fast, and we need people who can scale with us.

This is a mission-critical role in driving Level Water's growth. Every event you sell out, every story you tell, every audience you build helps unlock more funded swimming lessons, bringing us closer to a future where every disabled child can have a great swimming lesson with a confident, qualified teacher.

Marketing at Level Water isn’t just about selling events - it’s a core delivery mechanism in our Theory of Change. This role exists to move the levers that unlock more lessons, faster progression, stronger outcomes, and a sustainable income engine that funds it all.

This is the most exciting marketing job in the charity sector for the right person.

What you'll actually do

This role owns marketing as a growth engine. You'll set strategy, drive execution across multiple channels, and be accountable for how marketing translates into event sign-ups, fundraising growth, profile, and impact. You'll work closely with the Fundraising Director to shape priorities, influence decisions, and build something that scales.

Drive growth marketing that converts

Own end-to-end marketing for our events portfolio: from launch campaigns to sell-out.
Build and execute multi-channel campaigns across social, email, paid ads, PR, partnerships, and whatever else works.
Test everything. Audiences, messages, creative, channels. Find what works, double down, and scale it.
Use data to spot opportunities: which channels are converting? Where are we leaving growth on the table? What could we do differently?
Manage our digital advertising and paid social strategy with a ruthless focus on ROI.
Grow our email database and social audiences with intent, not just for vanity metrics.
Be trusted to repeatedly turn £1 into £5 or £10.
Define and unleash our audiences: help them share their stories in a way that turns experiences into future sales, and makes everything that Level Water does easier.
Build and manage our captain and ambassador programmes as genuine growth engines - nurturing relationships, setting expectations, and turning influence into measurable impact.
Proactively convert interest into action. This includes direct outreach (e.g. picking up the phone to captains, engaging top fundraisers, activating ambassadors) to ensure intent turns into ticket sales and fundraising.

Tell stories that build belief

Find, shape, and share the stories that show our impact: the children, the families, the teachers, the moments that matter.
Build and curate a library of content (video, photography, case studies, testimonials) that we can use everywhere.
Work with freelance photographers and videographers to capture our events and programmes at their best.
Create content that our supporters, partners, and prospects actually want to engage with, not just content that ticks a box.
Manage our website (fundraising, events, and programmes pages) to ensure it's always up to date, compelling, and optimised for conversion.
Ensure our impact reporting to donors is rich with content about our work.
Use storytelling internally to build shared understanding, momentum and belief across the charity as we scale.

Build our profile and partnerships

Position Level Water as a leader in accessible swimming and outdoor challenge events.
Build and leverage relationships with press, influencers, local authorities, and stakeholders.
Identify partnership and sponsorship opportunities that align with our mission and drive growth.
Amplify examples of inclusion within our pools, making them known and also making inclusive practice visible.
Promote our swimming pool partners and recognise their contribution to our work.

Manage, measure, and improve

Own the marketing budget and get maximum value from every pound spent.
Manage our freelance network: scope projects, review proposals, and ensure quality work on time and on budget.
Report regularly on what's working and what's not: campaign performance, audience growth, conversion rates, ROI.
Stay ahead of the curve: what are the best organisations doing? What can we learn and adapt?

Who we're looking for

We care much more about how you work than where you've worked. You don't need charity sector experience .

People who thrive here have:

Hustle and drive. You take ownership. You spot opportunities and go after them. You don't wait to be told what to do.
A commercial approach. You think in terms of audiences, funnels, conversion, and scale. You understand what drives growth and you know how to execute it.
Copywriting chops. You can really write. Headlines that stop the scroll. Emails people actually read. Stories that land. You know that words matter.
A data brain. You can look at campaign performance and spot the story. You know that "CTR is up 18%" means something, and you know how to act on it.
A bias for action. You test things. You move fast. You're comfortable with uncertainty and you learn by doing.
Creative thinking. You generate ideas. You see opportunities others miss. You're not afraid to try something different.
Organisation. Strong attention to detail, with the ability to run 12 products, 40 email journeys and 100 web pages without dropping anything.
An entrepreneurial mindset. You think like an owner. If this were your business, how would you grow it?

Bonus points if:

You've worked in a startup, scale-up, or high-growth environment.
You've built audiences from scratch or scaled marketing profitably.
You've led paid campaigns that actually delivered ROI.
You've worked across multiple channels and understand how they work together.
You love being outdoors (swimming, hiking, wild camping, anything that gets you outside).

Why Level Water?

Our values: Bold, Driven, Personal, and Joyful are at the heart of this role. You'll be expected to bring ambition, move with purpose, care deeply about impact, and help create marketing that feels genuinely joyful to be part of.

Bold. This isn't a "follow the playbook" role. We want your ideas. We want you to challenge us. We want you to help us build something better.

Driven. We're growing fast and we need people who can scale with us. If you're ambitious, there's a huge opportunity here.

Personal. We're a small, founder-led team. We move fast, we debate hard, we test everything, and we care deeply about what we do.

Joyful. You'll work on some of the most iconic outdoor swims in the UK. You'll help tell stories that change lives. You'll be part of creating something people remember forever.

Practical details

Flexible working: remote, hybrid, or (even better) office-based in Tunbridge Wells or Exeter, your choice.
You'll attend weekend events throughout the summer (with time off in lieu).
Salary: £30k–£45k depending on experience.

How to apply

We want to hear from you in whatever way best shows us who you are and how you think.

Get creative. It’s a marketing job so sell us on your personality and style. A traditional CV and cover letter? Absolutely fine. A video introduction? Great. A presentation deck? Bring it on. Whatever format helps you shine and show us who you are.

Here's what we'd love to know:

1. How you'd approach marketing growth:
Imagine we want to double sign-ups for one of our summer events (currently sitting at 500 swimmers). Walk us through your approach: which channels would you use, what would your messaging be, how would you measure success, and what would you test first?

2. What excites you about this role:
Tell us why this opportunity appeals to you specifically.

3. Something you're proud of:
Share one thing you've built, grown, or improved. Doesn't have to be in charity or even at work, it could be anything that shows your drive and ability to make things happen.

Before you apply

If you've got questions about the role, the team, or whether this might be right for you, please reach out. I'm Andy Punter, Fundraising Director at Level Water, and I'd genuinely love to chat.

Deadline

20th March 2026

We're excited to meet you. Let's build something brilliant together.

Organisation