Campaigns manager jobs

Action Medical Research is the leading UK-wide charity dedicated to funding vital research to help sick babies and children. We’re on a mission to save and change children’s lives through medical research, developing treatments, vaccinations and cures. A UK-wide charity, we’ve been funding medical breakthroughs for over 70 years, helping to beat polio, fight meningitis, prevent stillbirths and develop ultrasound scanning in pregnancy. Our work is now needed more than ever. To help achieve this, we are seeking to recruit an Individual Giving Officer (internally titled Direct Marketing Officer – Individual Giving) to join the Direct Marketing Team. In this exciting new role, you will support the delivery of our Individual Giving programme to help recruit and steward supporters through regular giving, lottery, payroll and cash giving programmes.

You’ll be responsible for creating compelling content that inspires people to support our work, while also working closely with suppliers and internal teams to ensure the smooth planning, delivery, and analysis of campaigns across multiple channels—including direct mail, face-to-face, and digital.

The ideal candidate will bring direct marketing experience, preferably within the charity sector, along with excellent creative and project management skills, and a genuine passion for helping to save and change children’s lives through medical research.

Action Medical Research funds a range of medical research, including genetic, stem cell and, in some cases, animal research. The use of animals is limited and only permitted where no alternative methods are available, and all research is conducted in accordance with strict UK regulations and welfare standards. The majority of the projects we fund do not involve animals. Full details can be found in our research policies on our website.

If you have not heard from us by 29 April 2026, then unfortunately, you have not been shortlisted for interview.

The Gurkha Welfare Trust provides vital support to Gurkha veterans, their families and communities in Nepal. We have been working in Nepal for over 50 years, delivering essential financial and medical aid to Gurkha veterans and widows, and working with local communities to provide access to clean water and education. We also build earthquake-resilient homes for our most vulnerable pensioners.

This role’s primary responsibilities will be as follows:

 1. Develop and implement the Trust’s Individual Giving acquisition strategy across regular giving, one‑off donors, mid‑value supporters, and legacy pledgers, in collaboration with the Head of Fundraising & Communications.

2. Lead the planning and management of the annual acquisition budget, ensuring income and expenditure forecasts are accurate and regularly monitored.

3. Deliver integrated, supporter‑focused campaigns across direct mail, TV, door‑drop, inserts, press, telephone fundraising, and digital channels, ensuring activity meets agreed targets, deadlines, and quality standards.

4. Work with the Database Manager and external partners to ensure accurate data selection, segmentation, and fulfilment for all campaigns.

5. Monitor donor behaviour and key performance indicators, including attrition, response rates, and ROI, and develop strategies to enhance retention and reactivate lapsed supporters.

6. Collaborate with creative and fundraising agencies to test, refine, and optimise campaign content, propositions, and targeting.

7. Ensure the highest standard of donor care, working closely with the Individual Giving (Stewardship & Retention) Manager, Database Manager, and fulfilment providers to deliver a consistent and positive supporter experience.

8. Strengthen the regular‑giving acquisition proposition, identifying growth opportunities and mitigating donor attrition.

9. Maximise Gift Aid income by ensuring all acquisition activity includes appropriate prompts and compliance measures.

Support legacy marketing activity in partnership with the Legacy Administration team.

KEY SKILLS, QUALIFICATIONS AND KNOWLEDGE, AND PERSONAL ATTRIBUTES

Applicants for this position should be able to satisfy the following criteria:

Essential:

• Proven success in delivering Individual Giving or marketing campaigns that meet or exceed income targets.
• Strong project management skills and experience coordinating multi‑channel fundraising campaigns.
• Experience managing significant income and expenditure budgets.
• Ability to analyse campaign performance, interpret data, and produce clear, actionable reports.
• Strong creative judgement and ability to guide external agencies.
• Excellent communication skills, with a collaborative approach to working with colleagues, partners, and suppliers.
• Good understanding of fundraising regulation, Gift Aid, and data‑protection requirements.
• Strong numeracy skills and confidence working with financial and supporter datasets.
• Excellent attention to detail, written and verbal communication, and competent IT skills.
• A positive, proactive attitude and commitment to working as part of a supportive fundraising team.
• A genuine commitment to the values and mission of The Gurkha Welfare Trust.

Desirable:

• A relevant degree or recognised fundraising qualification (or equivalent practical experience).
• Extensive experience in an Individual Giving or similar fundraising role.
• Experience managing external agencies and overseeing creative, print, and production processes.
• Experience of mail or telephone acquisition campaigns and testing new fundraising channels.

Experience using CRM systems, particularly Access or similar platforms.

As Marketing Manager with strong third sector experience, you’ll oversee the day-to-day planning, production, and delivery of fundraising and awareness campaigns across digital and traditional channels.
You’ll manage timelines, creative workflows, and campaign assets ensuring every message, design, and ad reflects The Zahra Trust’s brand and moves people to give, act, and advocate.
You’ll collaborate closely with internal teams (Fundraising, Programs, and IT), as well as external agencies and vendors, to bring campaigns to life on time, on budget, and with measurable results.
This role is ideal for a hands-on project manager and storyteller who thrives in fast-paced, purpose-driven environments.

War on Want challenges the root causes of poverty and injustice. We run impactful campaigns in the UK - and work with partner organisations across the Global South. We are currently relaunching our trade justice campaigning and are looking for an energetic early career campaigner to work on it. 

The trade system sits at the heart of the rigged global economy. It perpetuates social, economic and climate injustice. From fossil fuel corporations suing governments in secret courts, to British mining giants violently extracting minerals from countries in the Global South, to upholding neocolonial patterns of economic inequality. 

Our re-launched campaign will challenge these secret ‘ISDS’ courts and the dangerous global rush for critical minerals, while championing trade justice.

This is a diverse and challenging role. On a typical day, the successful candidate might be planning a panel discussion, producing social media content, meeting an MP, carrying out research, organising a protest, or coordinating with allied organisations. We are looking for an ambitious self-starter with a passion for social justice. 

Take a look at the application pack or get in touch to find out more.

Job Title: Digital Marketing Officer

Reporting To: Marketing & Communications Manager

Salary: £26,848 - £31,439

Hours: 37.5 hours per week

Duration: Permanent

Location: Alder Hey Children’s Charity, Liverpool / Hybrid-working

Job Purpose:

The purpose of this role is to support the planning, delivery and optimisation of Alder Hey Children’s Charity’s digital marketing activity across key channels, reporting to the Marketing & Communications Manager.

This is a hands-on digital role focused on day-to-day delivery, advertising and optimisation across the charity’s digital platforms. The Digital Marketing Officer will play a key role in ensuring digital advertising channels are engaging and effective in supporting fundraising, brand awareness and supporter engagement.

The role works closely with colleagues across Marketing, Fundraising and Communications, and supports the delivery of digital activity set by the Marketing & Communications Manager.

Main Duties/Tasks

Digital Duties:

Content Creation, Management, and Campaign Support

• Creating, editing, and publishing content across the charity’s digital channels (website, email, and ad channels) in conjunction with the Content Creation Officer and Marketing Officers.
• Managing day-to-day updates to the charity websites using the CMS, ensuring content is accurate, engaging and aligned to brand guidelines. Maintain high standards of brand identity across all digital touch points.
• Building and sending email communications using the charity’s email platform, supporting segmentation, stewardship and supporter journeys.
• Supporting the delivery of integrated marketing and fundraising campaigns through digital channels.
• Adapting digital copy for different audiences and platforms, including web pages, email campaigns and digital appeals.

Digital Marketing Optimization, Reporting, and Budget Support

• Optimising and supporting budget monitoring for AI Search, Paid Search, SEO, and Google Grant campaigns.
• Monitoring and reporting on digital performance using analytics and platform insights, identifying opportunities to improve engagement and effectiveness.
• Supporting paid digital fundraising activity by preparing and advising on content, assets, and copy, and assisting with reporting and optimisation under the direction of the Marketing & Communications Manager.

Brand Management, Compliance, and Collaboration

• Ensuring all digital content and activity complies with brand guidelines, accessibility standards, GDPR, and relevant regulations.
• Scheduling and managing organic content in line with agreed plans, adapting content where needed for different channels, working with Marketing Officers to ensure a consistent brand presence.
• Working with internal colleagues and external suppliers or agencies, where required, to support digital delivery.
• Supporting the Marketing & Communications Manager to maintain organised digital systems, content libraries, and workflows.

Other Duties:

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line manager.

Closing date: Monday 20th April, 12pm

Shortlisting: Wednesday 22nd April

Interviews: Tuesday 5th May

We are a small and passionate team making a tangible difference to the lives of families. We are hiring a Senior Communications Manager, to oversee and run our media and external communications, who will bring expertise and creativity to the organisation. If you're an experienced media operator and exceptional mission-driven communicator, and looking for your next big challenge, we'd love to hear from you. 

Please see attached full job description. 

As a Marketing Manager, you’ll guide each campaign with a commitment to impact, bringing strategic focus, steady leadership and thoughtful direction. You thrive on shaping meaningful engagement, guiding teams through complex projects and turning insight into action. You’ll help people understand why our work matters, and ensure every message has purpose and direction.

Joining the Motor Neurone Disease Association, you’ll support our ambition to reach more people, strengthen our brand and create marketing that drives real change. As a Marketing Manager, you’ll work at the heart of our Brand and Marketing team, helping to deliver activity that informs, inspires and moves people to act.

Key Responsibilities

• Develop and deliver integrated marketing campaigns that reflect organisational priorities
• Lead the Association-wide marketing planning calendar to coordinate activity effectively
• Create and embed an Audience Segmentation Framework
• Set objectives, KPIs and channel plans for flagship campaigns across key directorates
• Shape the future direction of our ‘Thumbprint’ magazine
• Translate new organisational strategies into clear, engaging communications
• Strengthen briefing and project management processes and oversee workflow
• Build our ‘hub and spoke’ marketing model and support colleagues across teams
• Manage and develop the Marketing Coordinator
• Contribute to annual marketing budget planning and ensure value for investment

About You

• Experience leading impactful and diverse marketing projects and integrated campaigns
• Strong expertise in audience segmentation and profiling
• Experience managing small teams and improving processes
• Skilled at building trusted relationships across functions
• Confident creative leadership and workshop facilitation
• Strong brand stewardship and influencing skills
• Excellent organisational and project management ability
• Experience managing significant marketing budgets
• Calm, focused approach when managing changing priorities
• Excellent attention to detail and commitment to ongoing development

Hybrid working expectations: office attendance one day per week

Further information about MND Association and full job description is available in the attached Candidate Pack.

We are committed to equality, diversity, and inclusivity. We work to remove barriers for everyone affected by MND, employees, volunteers, and stakeholders.

As part of the Disability Confident Scheme, we guarantee interviews for disabled applicants who meet the role's requirements.

What We Offer

• 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays
• Access to UK Healthcare, including dental, eyecare, health screenings, and therapies
• 24/7 GP access via phone and video
• Life assurance and confidential counselling helplines
• Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave)
• Access to Benefit Hub for discounts on everyday shopping
• Enhanced pension scheme
• Opportunities for training and personal development
• Hybrid working

About Us

Motor Neurone Disease moves fast. It takes away time, it takes away independence and it has no cure. Every day we support people affected by MND. We fund ground-breaking research. We campaign for better care. We’re here for everyone who needs us. Because with MND, every day matters.

From front pages of national newspapers to regular TV and radio appearances, our highly successful press team plays a vital role in raising the profile of Diabetes UK. We secure coverage that talks frankly about the diabetes crisis and the seriousness of diabetes. We tell the story of Diabetes UK’s pioneering research, campaign for improvements in diabetes care, and share the stories of those with lived experience of all types of diabetes.

As Media Officer, you’ll be part of a busy, high-performing media team. You’ll collaborate with teams across the organisation, with a key focus on our fundraising and events activities. You’ll also play a key role in our busy press office, working with regional, national, trade and consumer media to provide expert comment and information.

Location:  Hybrid working - Part London office-based and part home working. The post holder will work a minimum of one day a week in the office. 

Salary:  £47,925 per annum 

Hours: 35 hours per week 

Closing date: Tuesday 14 April 2026 at 10.00am 

Interview date: w/c 20 April 2026 

This is a permanent role. 

Who we are looking for 

Breakthrough T1D is the UK’s leading type 1 diabetes charity, dedicated to funding research, advocating for change, and supporting the T1D community. A year into our exciting rebrand from JDRF to Breakthrough T1D, we’re looking for a Senior IT Manager to help us build on this momentum.

Technology sits at the heart of how we deliver that mission—and we’re looking for a Senior IT Manager who can take us into our next chapter. You’ll have the autonomy to set direction, make decisions, and build an IT environment that’s robust, secure, and future‑ready. 

A natural collaborator you’ll support cross organisational projects, taking the lead on all IT initiatives, alongside supporting staff to upskill across a range of IT packages.

This is the ideal role for someone who can see the big picture while happily keeping the day‑to‑day operations running smoothly. 

Experience required 

You’ll have previous experience of: 

• Management of digital systems, in particular Microsoft 365 

• Digital project management/rollout of digital systems 

• Providing IT/digital support to multiple teams across an organisation 

• Management and development of good relationships with external IT support services and suppliers

• Co-ordinating training for multiple teams, and mitigate against the risk of cyber attacks

• Involvement with management of digital systems (CRM, website) 

• Cybersecurity systems and training 

• Drafting IT policies/documentation 

About Breakthrough T1D 

Breakthrough T1D is the world’s leading charitable research funder into type 1 diabetes, improving lives until we find the cure. We are dedicated to our 400,000 strong type 1 community in the UK and work closely with our international affiliates across the world, including the US, Canada and Australia. 

You will find a vibrant atmosphere and spirited team at Breakthrough T1D, always striving to make a difference to people living with type 1. 

Employee benefits 

As an employer we offer: 

• Hybrid working arrangements 

• Flexible working and will consider compressed hours 

• Generous annual leave entitlement – 25 days per year plus bank holidays for full-time staff with leave increasing after three and five years’ service 

• Health cash plan that allows you to claim for some treatments such as dental, optical and physiotherapy treatment 

• Season ticket and cycle loan 

• Pension scheme 

• Family-friendly policies – maternity, paternity, adoption and shared parental leave at enhanced rates 

• Personalised training to suit your career aspirations and professional development 

Breakthrough T1D is an equal opportunity employer, we welcome applications from all individuals regardless of race, gender, disability, religious belief, sexual orientation or age. 

At Your Place, we have one simple goal: to solve homelessness, one person at a time – and this role plays a vital part in making that possible. Based in Newham, where the levels of homelessness are the highest in the country, our work has never been more needed.

We are looking for someone with experience in communications within the charity sector. If you have a passion for telling stories that matter, and are skilled in content creation, social media and email marketing, we’d love to hear from you.

This role is at the heart of our efforts to increase awareness and inspire action through the power of storytelling. You will create compelling content across digital, editorial and creative platforms, helping to engage our supporters, build our community and contribute to the growth of our charity.

Your work will directly support our fundraising efforts and enable us to reach a wider audience, making a lasting impact on the lives of people experiencing homelessness.

People like Darren, who said, "Because of Your Place, I’ve got the strength and the support to progress." Darren, who was living in a shed after losing a loved one, is now in stable housing and completing a course to get a role in construction. His journey is just one example of the many lives we’ve positively impacted. You’ll be at the heart of gathering and sharing these stories in a way that is ethical, trauma-informed and always respectful of the individual’s journey.

Job details 

Salary: £32,965-£39,350 per annum

Contract: Permanent

Hours: Full-time, 37.5 hours per week, Monday to Friday from 9am-5pm. Open to part-time or flexible working requests

Location: Hybrid. 2/3 days per week in East London office (Canning Town, Newham)

Job closing date: Monday 13 April 2026

First‑stage interviews will take place remotely on 15 and 16 April.

Candidates who progress may be invited to a possible second‑stage interview, held in person on 21 April (and 23 April if required).

Key responsibilities:

• Identify and create powerful stories from across the charity, leveraging key moments, events and milestones to raise awareness and engagement.

· Develop and deliver a content plan that brings our mission to life and shares stories across multiple channels and formats.

• Lead social media, web and email marketing activity to inform, engage and motivate supporters to take action.

• Monitor and evaluate communications, using insights to continuously improve content and engagement.

• Create visually compelling assets, (including imagery for socials, reports, leaflets and more)

• Collaborate with fundraising team to ensure content aligns with fundraising goals and drives supporter action, including supporting events and appeals

• Record and update consent for stories, photos and videos, ensuring content is collected and shared ethically and respectfully.

About you:

· A skilled communicator who understands the power of everyday stories.

· Relevant experience in communications within the charity sector

· Exceptional storytelling and communication skills, with the ability to create clear, engaging content

· Creative approach to content creation, with strong visual design skills and understanding of how to tell stories through various media.

· Ability to manage social media platforms (Facebook, Instagram, LinkedIn), use content management systems (e.g. Wordpress) and email marketing platforms (e.g. Mailchimp) to distribute and assess effectiveness of communications

· Highly organised with strong project management skills and the ability to manage multiple priorities.

· Committed to continuous personal development and seeking opportunities to expand your skills.

You can download or request the full job description for more information.

Employee Benefits

We support you so you can do your best work. Here’s some of what we offer:

• Holiday: 25 days leave, rising to 30 with service, plus bank holidays and an extra day for your birthday.

• Health & Wellbeing: Weekly Wellbeing Hour, 2 Wellbeing Days, gym membership reimbursement, 24/7 helpline, cycle-to-work, and more.

• Pension: We match your contributions up to 7.5%.

• Career Development: Training, qualifications and professional memberships.

• Flexible Working: Tailored to help balance work and life.

• Discounts: Access to discounts on shopping, holidays, and events.

Commitment to inclusion

At Your Place, we are passionate about creating an inclusive workplace that promotes and values diversity. We know through experience that the different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better outcomes. We welcome applications irrespective of peoples age, disability, sex, gender, identity and gender expression, race or ethnicity, religion or belief, sexual orientation or other personal circumstances. We have policies and procedures in place to ensure that all applicants are treated fairly and consistently at every stage of the recruitment process, including the consideration of reasonable adjustments for people who have a disability.

Contract: Maternity cover fixed term and fulltime

We are seeking an experienced professional to lead our marketing activity across a wide range of campaigns and projects.

Asthma + Lung UK is the only charity in the UK fighting for everyone with a lung condition, aiming for a world where everyone can breathe with healthy lungs. We fund cutting-edge research, provide advice and support for the 12 million people who will get a lung condition during their lifetime. We also campaign for clean air and for better NHS diagnosis and treatment.

Leading a small marketing team and reporting to the Head of Engagement and Marketing, you will be key to ensuring our marketing activities are impactful, relevant and drive action. You will shape our marketing calendar and work with colleagues from across the organisation to deliver sector-leading marketing communications and public awareness campaigns.

You will have a strong marketing background with experience of managing complex marketing/communications projects. You will also be well organised with excellent project management skills, an excellent communicator and a positive team player. 

As well as a competitive salary, you’ll enjoy a range of benefits including 30 days annual leave (plus bank holidays), membership of a health cash plan, employee assistance programme, cycle-to-work scheme, interest-free annual season Travelcard loan and pension scheme. This is a fantastic opportunity to join an organisation committed to being the driving force behind the transformation of lung health.

Contract type

Permanent

Location

Whittington with some flexibility for remote working

Hours

Full time (37.5 hours per week) with flexibility to work evenings and weekends when required

Annual salary

E1 £39,224.42 to E3 £46,068.16

Last day to apply

29/03/2026

The Community Fundraising Manager is responsible for leading and growing the hospice’s community income portfolio, driving sustainable voluntary income through grassroots engagement, volunteer mobilisation and campaign development.

The post holder will hold accountability for income generated through all community fundraising activity, alongside key community campaigns such as Rudolph Run, Bunny Hop and Coffee Morning.

They will develop and implement a community growth strategy that expands geographic reach, strengthens supporter stewardship and builds a structured volunteer programme to extend capacity and deepen local engagement.

The Community Fundraising Manager will lead high value community supporter relationships, provide operational oversight of campaign delivery and line manage the Community Fundraiser to ensure achievement of income targets and excellent supporter experience.

Knowledge and experience

Essential

·Experience of leading and developing community fundraising activity.

·Proven track record of achieving income targets.

·Experience of managing income and expenditure budgets.

·Experience of building and stewarding supporter relationships.

·Experience of line management and performance development.

·Experience of developing and delivering fundraising campaigns.

·Strong understanding of data, reporting and income forecasting.

Desirable

·Experience of developing volunteer ambassador or volunteer led programmes.

·Experience of working within a hospice or charity environment.

Values

·Exhibits our hospice values and behaviours

Skills

Essential

·Strong leadership and coaching skills.

·Excellent interpersonal and relationship building skills.

·Commercial awareness and ability to analyse income performance.

·Ability to prioritise and manage multiple campaigns.

·Effective diary management and organisational skills.

·Confident communicator and presenter.

Personal Attributes

·Empathetic

·Team player

·Collaborative

·Resilient

·Ambassador for St Giles Hospice

Other requirements

·Valid driving licence

·Eligibility to work in the UK

·Please note that St Giles Hospice does not hold a sponsorship licence and is therefore unable to accept sponsorship requests

Just so you know:

This post is subject to a Disclose and Barring Service (DBS) check.

We may review applications before the application review date, however, if you apply after the application review date, your application may not be considered. We will accept applications until we have successfully filled the role; this may be earlier than the closing date.

If you have not heard within 14 days of the application close date, then please consider that your application has been unsuccessful at this time.

As part of your application your data will be managed in line with St Giles Hospice Privacy Policy and kept for 6 months. If you would like to see this in full, please visit our website for our Privacy Policy. This is in extension to Charity Job Privacy Policy.

Acting as a flexible and agile digital campaigning expert, you will design, deliver and optimise multi-channel engagement strategies and supporter journeys that shift online narratives, recruit and grow our supporter base, and convert online engagement into real world action to help Greenpeace win campaigns.

Greenpeace is an international network of non profit campaigning organisations operating in over 55 countries. Our independence and global reach enable us to stand for positive change through action in order to defend nature and promote peace. We investigate and expose global environmental problems, confront those in positions of power and present alternative solutions.

You’ll translate campaign and communication objectives into digital engagement plans, which you will then deliver with support from content creators. In doing so, you’ll foster a culture of continuous testing and optimisation, using data, insights and technical understanding to identify opportunities for strategic innovation.

 In a typical week you could:

• Draft a multi-channel digital engagement plan and supporter journey for an upcoming campaign
• Write, build and send supporter emails and petition to Greenpeace's supporter database
• Brief a social media content creator on the campaign and help brainstorm ideas for content
• Respond rapidly to a media story, crafting and deploying timely email communications that mobilise supporters to take action.

Location: Islington, London. Our hybrid working model enables us to enjoy the benefits of both office based and remote working. We ask that staff work from the office in Islington 40% of their time, with 20% required as a minimum. Reasonable adjustments as well as specific office based needs will be considered for those with long term health conditions and disabilities.

You'll have

• Proven experience developing and implementing digital engagement strategies focused on recruiting and mobilising new supporters.
• A good grasp of whole-funnel supporter journeys, with proven ability to design and build digital pathways that move audiences from initial engagement to deeper commitment.
• Hands-on experience with digital engagement tactics and tools (online petitions, email actions, fundraising appeals, landing pages, advocacy platforms).
• Good data literacy, with proven ability to analyse digital performance data, derive actionable insights, and apply them to optimise campaigns and journeys.
• Experience in A/B testing, multivariate testing and optimisation methodologies, and using analytics tools to track, measure and report campaign performance.
• Practical experience with CMS, email marketing platforms and online advocacy tools,

We give you

You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.

Our commitment to diversity
We want our team to reflect the diversity of the communities we work alongside. We’re committed to fairness, inclusion, and challenging discrimination and oppression in all its forms.

We know the environmental sector has further to go when it comes to representation. We particularly encourage applications from people of colour, disabled people, and people who identify as working class now or in the past. This is a priority for us, as reflected in our representation targets and our approach to diversity, inclusion and anti-racism.

Don’t meet every single requirement? Research shows that women and people of colour may hesitate to apply unless they meet every area of the person specification. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply – you might be exactly who we need. 

Closing date: 9am on 13th April 2026.

About Action for Pulmonary Fibrosis

Action for Pulmonary Fibrosis (APF) is the UK’s leading patient charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis. Our mission is underpinned by values of compassionate, bold, expert and collaborative. We believe in creating a supportive environment in which both our employees and beneficiaries can thrive.

Role purpose

The Senior Individual Giving Manager is responsible for driving the growth of Action for Pulmonary Fibrosis’ individual giving income through data-led acquisition, engaging fundraising campaigns and exceptional donor stewardship. This role owns the income targets and leads the strategy and execution of individual gifts, regular giving, direct mail appeals (digital and print), inmemory giving and lottery. They will coordinate direct mail campaigns and support the Operations team to deliver meaningful stewardship. Collaborating with teams across the organisation, the post holder will proactively identify opportunities to introduce fundraising asks within engagement journeys, helping convert new audiences into long-term supporters. They will ensure APF’s campaign planning and engagement pathways are designed with inclusion and lived experience at their core, while driving sustainable income growth through acquisition and retention. Combining strategic thinking with storytelling, data insight, careful planning and management of warm stewardship, you’ll ensure donors feel valued and inspired to continue supporting APF.

Key Responsibilities

1. Individual giving strategy and stewardship

• Lead and grow APF’s individual giving programme, helping to build meaningful relationships with our supporters.
• Map out and improve the donor journey from first interaction through to long-term support, increasing acquisition, retention and lifetime value.
• Track and monitor income performance, contributing insight to forecasting and helping shape realistic and ambitious targets.
• Lead on the evaluation and analysis of the Individual Giving programme by monitoring performance against objectives and using sector trends, benchmarking and competitor insights to strengthen our approach.
• Identify and address any barriers in the donor journey to improve conversion and engagement.
• Support the Operations Team to deliver consistently meaningful and timely stewardship to individuals including those giving in memory of loved ones.

2. Direct mail campaign coordination

• Coordinate direct mail appeals and renewal campaigns from planning through to delivery, developing compelling fundraising requests aligned to organisational priorities and connect supporters with APF’s impact.
• Develop campaign briefs, segmentation plans and income projections.
• Manage campaign timelines and work with external suppliers where required to ensure activity runs smoothly.
• Monitor response rates, ROI and overall income performance.
• Capture and apply learning from each campaign to continually improve and strengthen future activity.

3. Regular giving programme development

• Lead the development and growth of APF’s regular giving programme, including the lottery product, helping to build a strong and sustainable base of monthly supporters.
• Create recruitment, onboarding and retention strategies that welcome and inspire regular donors.
• Develop tailored stewardship journeys that keep monthly supporters connected to the impact of their giving.
• Monitor and track acquisition, attrition and upgrade trends to inform future growth.
• Test and refine propositions to strengthen long term income and supporter engagement.

4. Data segmentation and insight

• Lead audience segmentation across individual giving activity to ensure supporters receive relevant and meaningful communications.
• Use CRM data and behavioural insight to inform targeting and messaging and campaign planning.
• Produce regular analysis of performance sharing insights and recommendations.
• Champion a culture of testing, learning and continuous improvement across fundraising activity.

5. Acquisition through engagement pathways

• Work collaboratively with colleagues across Services, Involvement and other teams to identify opportunities to introduce appropriate fundraising requests within wider engagement journeys.
• Use a mixture of digital and direct mail acquisition techniques to attract new supporters, increasing both the number of donors and their engagement with APF.
• Support the development of workflows that that define next steps following different types of engagement and shape clear engagement pathways that support conversion from initial engagement through to appropriate fundraising opportunities.
• Ensure lived experience and inclusive practice are reflected in all design and messaging.

6. Supporter care standards and compliance

• Support operational teams to deliver a high standard of supporter care at every stage of the supporter journey.
• Provide guidance on stewardship principles and help navigate more complex supporter relationships.
• Work with the Governance and Operations Manager to ensure all activities complies with GDPR and the Code of Fundraising Practice.
• Use data and engagement insights to identify high-value or high-potential supporters and refer them appropriately.
• Work in collaboration with internal stakeholders to achieve objectives, including attending and contributing to cross organisational meetings.

How to apply

Please submit a CV and a covering letter (maximum of two pages) highlighting your skills and suitability to the role, reflecting the key responsibilities in the job description.

First stage interviews to be held virtually on 1st May 2026, second stage interviews to be held at the Peterborough office on 8th May 2026.