Senior Marketing & External Affairs Manager

Senior Marketing & External Affairs Manager at Affinity Trust

Location: Hybrid – at least 2 days per week in our Thame office
Hours: 37.5 per week
Salary: £52,500 per annum

If you’re a strategic and forward-thinking marketing and external communications leader ready to shape how an organisation is seen, heard, understood and influences – this is your opportunity. Join a values-led organisation transforming lives across health and social care.

As our Senior Marketing & External Affairs Manager, you’ll lead our brand, external affairs, digital communications, and all stakeholder and community engagement. You’ll propose the strategy and deliver impactful campaigns, strengthen our voice across multiple channels, and champion growth – positioning us as a trusted, influential voice among policymakers, partners, and communities.

What you’ll do:

• Shape and deliver our marketing, external communications, and digital engagement strategies, creating strong brand differentiation and delivering plans that align with the organisation’s strategic objectives.
• Drive our public affairs and stakeholder engagement strategy, seeking to create a strong sector voice, and influence policies, decision making and commercial outcomes.
• Oversee our digital presence, including the website and social media, ensuring data-driven performance and audience insight.
• Lead proactive PR, media relations, and digital PR to boost awareness and thought leadership.
• Develop impactful campaigns, films, and stories that showcase our work and impact.
• Lead and mentor a small digital and communications team.
• Manage budgets, agencies, and external partnerships effectively.

What you’ll bring:

• Proven senior experience in marketing, communications, or external affairs.
• Strategic mindset with a focus on achieving organisational growth objectives.
• Strong stakeholder engagement and influencing skills.
• Demonstrable experience in digital marketing, analytics, and content performance.
• Confident leadership style with a collaborative, outcomes-focused approach.
• (Bonus) Experience in health, social care, or not-for-profit sectors.

Why join us:

• £52,500 salary + excellent benefits.
• Hybrid working (min. 2 days/week in Thame).
• 31 days’ annual leave (including bank holidays), rising with service.
• Health cash plan, pension, life assurance, Employee Assistance Programme.
• Blue Light Card, Cycle2Work, and option to buy additional leave.

We celebrate diversity and inclusion. We welcome applicants from all backgrounds and guarantee an interview for those with a disability who meet the minimum criteria.

If you are offered the role, you will be required to have a DBS check at the relevant level, which we’ll cover the cost for.

�� For full details, please see the attached job description.