Marketing and Communications Manager Maternity Cover

Job Title: Marketing and Communications Manager (Maternity Cover)

Reporting To: Director of Fundraising

Line Management: This post has no line management responsibilities

Salary: £35,000 - £37,000 (FTE), pro-rata for part time hours

Hours: 28 hours per week, working pattern to be agreed

Contract: 14 months

Location: Currently one day in the office in Kings Cross N1 9LG (Tuesdays)

DBS: This post is subject to an enhanced criminal record check under the arrangements established by the Disclosure and Barring Service.

Context of Job

AFK is a national charity creating opportunities for children and young people who are disabled or neurodiverse, to increase their independence, reach their individual potential and remove the barriers they face. Our vision is a world where there are no barriers to independence for children and young people who are disabled or neurodivergent.

As part of this we offer bespoke employment skills training and organise work experience across North London. At a national level, we provide mobility equipment not available on the NHS for disabled children and young people up to the age of 25.

Overall Job Purpose

As part of the Fundraising and Communications Department this role is responsible for creating bold, inspiring new ideas for the charity across digital, marketing and communications, PR, campaigns and internal communications.

You will be passionate about telling stories to inspire action from external supporters and will have responsibility for executing the marketing plan to support events, partnerships, and campaigns. You’ll also collaborate with the Fundraising and Services Teams to identify our target audiences and make suggestions on how to communicate across multiple channels to best drive engagement.

Your creativity and passion will deliver tailored marketing and communications campaigns and you will work closely with colleagues and external agencies/freelancers as required to influence and engage external stakeholders. You will help to bring our brand promise and our mission to life for colleagues, supporters and the young people we support.

This role will provide practical support to produce videos, social media, and materials to help raise funds, increase our profile and support the wider charity.

Working Conditions

The post is 28 hours a week, split flexibly across the working week (working pattern to be agreed). The post holder may be expected to work some evenings and weekends as required by the job.

28 days annual leave pro rated will be given in addition to public holidays.

There is a TOIL policy.

Working Relationships

This role is all about building strong relationships across the organisation to align marketing and communications with our priorities, juggling income generation, service promotion, and leadership communications.

You'll be the central communications hub, turning organisational goals into engaging content that resonates with our audiences.

You'll work closely with the Fundraising team to create compelling campaigns that engage donors and boost income. You'll partner with our Service Delivery teams to capture great impact stories and share what we do with stakeholders. Regular collaboration with the CEO is key for managing organisational messaging, supporting strategic communications, and keeping our brand consistent.

Principal Responsibilities

·       Implement the Marketing and Communications strategy and plan, including tracking progress against KPIs

·       Undertake a full and routine evaluation of all marcomms activity including preparing reports for colleagues and the leadership team

·       Write briefs for external agencies/freelance support as required

·       Oversee the maintenance of a comprehensive suite of marketing collateral that meets needs across the organisation, ensuring there is a cost-effective process in place for commissioning new materials

·       Support internal communications by maintaining the Sharepoint hub front page

·       Produce design and copy for inclusive and accessible marketing content including off and online for fundraising appeals, service delivery programmes and organisational brand messaging

·       Maintain the AFK website, built on Wordpress, and manage the external web hosts and developers to ensure updates are successful and the website reflects brand guidelines and AFK’s tone of voice

·       Produce a regular e-newsletter and increase subscribers by promoting the e-news across owned channels

·       Manage the AFK social media accounts, working closely with the wider organisation to ensure brand alignment across all social channels

·       Oversee the appropriate and consistent use of our brand across all communications touch points by ensuring all internal and external stakeholders have the resources and support required to work within the brand guidelines

·       This post currently has no direct reports