Senior Media Officer

Age UK is currently recruiting for a part-time Senior Media Officer to join our established Media and Public Relations team.

We are looking for an experienced PR professional to develop and implement PR strategies that build the profile of the organisation and its brand with a focus on national consumer media activity - supporting the Charity's work across Brand Campaigns, Fundraising initiatives and National Services.

The role, working 21 hours per week, will also support the PR team's activity in general which spans the organisation's work and that of its subsidiaries, including Age International.

As this is a job share opportunity, please ensure that you can work Mondays, Tuesdays and Wednesdays before you apply.

This is a hybrid role, a blend of home based and office working. The linked office is in the City of London, and you will be required to attend this office regularly for team meetings. This role will include regular days working from our London office. Travel costs to the London office are the responsibility of the postholder and are not covered by the charity.

There is also a requirement to take part in the media & PR team's out of hours on-call rota, which includes evenings, weekends and on bank holidays.

Please note, this role is being offered as a Fixed Term Contract ending May 2027.

Salary advertised is FTE, Actual - £22,446-£25,148.

Age UK Internal Grade 6L.

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test= T, Presentation = P

Experience
*Proven experience of working in a fast-moving PR environment. (A, I)
*Track record of delivering high-quality national news and consumer media coverage. (A, I)
*Experience of working with and managing relationships with external stakeholders (corporate partners, national media, beneficiaries, celebrity agents/publicists). (A, I)
*Experience of working in a complex internal environment, collaborating with stakeholders and working on cross-divisional initiatives. (A, I)
*Proven experience of how to promote fundraising initiatives, mass-participation events and other organisational activities across a wide range of media. (A, I, P)

Skills and Knowledge
*Strong knowledge of the various media outlets and media landscape, including national newspapers, broadcast TV, consumer magazines, online and podcasts. (A, I, P)
*Strong network of contacts at national consumer and news media titles. (A, I)
*Ability to proactively gather and create engaging content outside of the news agenda and turn internal initiatives into newsworthy media coverage. (A, I)
*Excellent oral and written communication skills, including writing press releases and high-quality copy for a range of audiences. (A)

Personal attributes
*Proven experience of good negotiating and influencing skills and ability to work collaboratively across internal boundaries. (A, I)
*Proven experience of good organisational and planning skills, including prioritising workloads, managing competing demands, and working under pressure and tight deadlines. (A, I)

Great to haves:
The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P

Experience
*Experience of developing, planning and execution of a PR stunt that has generated impactful media coverage. (A, I, P)
*Experience of working in international aid and generating coverage in national news on international issues. (A)
*Experience of working with trade media on both proactive and reactive stories. (A)
*Experience of working with storytellers and dealing with potentially sensitive stories. (A, I)

Skills and Knowledge
*Ability to contribute creative ideas, digest information and translate into stories. (A, I, P)

Personal attributes
*Agility and versatility - work across different PR areas of the organisation (outside of this role's remit) when required, understanding which activities to prioritise and being able to do so in a fast-paced environment. (A, I)

Additional Information

Equal opportunities & Disability Confident Scheme

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.