Digital Marketing Officer

Job Title: Digital Marketing Officer

Reporting To: Marketing & Communications Manager

Salary: £26,848 - £31,439

Hours: 37.5 hours per week

Duration: Permanent

Location: Alder Hey Children’s Charity, Liverpool / Hybrid-working

Job Purpose:

The purpose of this role is to support the planning, delivery and optimisation of Alder Hey Children’s Charity’s digital marketing activity across key channels, reporting to the Marketing & Communications Manager.

This is a hands-on digital role focused on day-to-day delivery, advertising and optimisation across the charity’s digital platforms. The Digital Marketing Officer will play a key role in ensuring digital advertising channels are engaging and effective in supporting fundraising, brand awareness and supporter engagement.

The role works closely with colleagues across Marketing, Fundraising and Communications, and supports the delivery of digital activity set by the Marketing & Communications Manager.

Main Duties/Tasks

Digital Duties:

Content Creation, Management, and Campaign Support

• Creating, editing, and publishing content across the charity’s digital channels (website, email, and ad channels) in conjunction with the Content Creation Officer and Marketing Officers.
• Managing day-to-day updates to the charity websites using the CMS, ensuring content is accurate, engaging and aligned to brand guidelines. Maintain high standards of brand identity across all digital touch points.
• Building and sending email communications using the charity’s email platform, supporting segmentation, stewardship and supporter journeys.
• Supporting the delivery of integrated marketing and fundraising campaigns through digital channels.
• Adapting digital copy for different audiences and platforms, including web pages, email campaigns and digital appeals.

Digital Marketing Optimization, Reporting, and Budget Support

• Optimising and supporting budget monitoring for AI Search, Paid Search, SEO, and Google Grant campaigns.
• Monitoring and reporting on digital performance using analytics and platform insights, identifying opportunities to improve engagement and effectiveness.
• Supporting paid digital fundraising activity by preparing and advising on content, assets, and copy, and assisting with reporting and optimisation under the direction of the Marketing & Communications Manager.

Brand Management, Compliance, and Collaboration

• Ensuring all digital content and activity complies with brand guidelines, accessibility standards, GDPR, and relevant regulations.
• Scheduling and managing organic content in line with agreed plans, adapting content where needed for different channels, working with Marketing Officers to ensure a consistent brand presence.
• Working with internal colleagues and external suppliers or agencies, where required, to support digital delivery.
• Supporting the Marketing & Communications Manager to maintain organised digital systems, content libraries, and workflows.

Other Duties:

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line manager.

Closing date: Monday 20th April, 12pm

Shortlisting: Wednesday 22nd April

Interviews: Thursday 7th May