Freelance Communications and Marketing Officer

About Us

The Association of Teachers of Singing (AOTOS) is the UKs leading organisation for singing teachers. A CIO dedicated to promoting excellence in singing teaching, we support our members through continued professional development, networking, training, and advocacy and aim to strengthen engagement, visibility, and growth within our sector.

We are seeking an experienced freelance Communications and Marketing Officer to lead and deliver our communications and marketing activity on a flexible, part-time basis.

Role Purpose

The Communications and Marketing Officer will manage the organisation’s communications channels and marketing activity, ensuring consistent, high-quality content that engages existing and potential new members, promotes activities, and enhances the organisation’s profile. This is a hands-on role requiring strong writing skills, digital marketing experience and coordination of print production and is supported by the organisation’s administrative assistant.

Key Responsibilities

• Social Media & Digital Marketing

  • Plan, create, and schedule engaging content across social media platforms.

  • Develop and manage a content calendar aligned with organisational priorities.

  • Design and deliver paid social media advertising campaigns to promote membership, events, and key initiatives.

  • Monitor performance metrics (engagement, reach, conversions) and optimise campaigns accordingly.

  • Maintain brand consistency across all digital channels.

• Advertising (Digital & Print)

  • Plan and coordinate advertising campaigns across social media and relevant print publications.

  • Liaise with external publications and media partners to book and supply advertising content.

  • Create advertising copy and visuals.

  • Track effectiveness of advertising activity where possible.

• Newsletters & Member Communications

  • Coordinate creation and distribution of regular member newsletters, compiling content created by the volunteer editorial team and ensuring layouts are engaging and in line with brand guidelines

  • Ensure all events are advertised effectively to members via email, alongside social media campaigns

  • Manage email marketing platform and mailing lists (ensuring GDPR compliance).

  • Monitor open rates and engagement, making recommendations for improvement.

• Annual Printed Magazine & Online Peer Review Publication

  • Coordinate the production of the organisation’s annual printed magazine including compiling content created by the volunteer editorial team, developing layouts and liaising with printers to sign-off of proofs and timely delivery to members

  • Coordinate the production of the Voices of AOTOS online peer review publication (currently in development) including compiling content created by the volunteer editorial team, developing layouts and publishing online

  • Coordination of advertising content within publications, with support from the Operations Manager

  • Liaise with contributors, advertisers, and printers to ensure timelines are met.

• Website Content

  • Maintain and update website content via CMS (wordpress).

  • Draft news articles, announcements, and promotional copy as required.

  • Population of member resources and other materials provided by the volunteer editorial team

  • Ensure consistency of tone, messaging, and visual identity across all communications.

• Budgeting and Reporting

  • Develop an annual budget proposal for marketing and communications activities for board approval and monitor activities against approved budgets.

  • Provide regular updates to the board/leadership on communications activity and performance.

Person Specification

Essential

• Demonstrable experience in communications and marketing, ideally in a membership or not-for-profit setting.

• Excellent writing, editing, and proofreading skills.

• Experience managing social media channels and paid advertising campaigns.

• Basic design skills (e.g., Canva or Adobe).

• Experience of budget development and management.

• Strong organisational skills and ability to manage production timelines.

• Ability to work independently and manage priorities within limited hours.

• Understanding of data protection and GDPR

Desirable

• Understanding of the arts education landscape and supporter of the sector.

• Experience working with designers and printers.

• Experience with CRM or email marketing systems.

What We Offer

• Flexible, remote working arrangements

• Opportunity to contribute to a well-respected organisation in the music education sector

• Supportive and collaborative volunteer-led team

• Meaningful role in a mission-driven organisation

Applications will be reviewed on a rolling basis.

The advertised hourly rate is for guidance and we are open to discussion regarding your usual rate. Please include details of this with your application.