Digital Loyalty Manager

Make a Real Difference in a Child's Life 

At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures. 

As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Digital Loyalty Manager to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.  

What You'll Be Doing as the Digital Loyalty Manager 

• Developing digital stewardship and loyalty strategies to maximise the lifetime value of supporters and customers 

• Identify and drive growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases 

• Lead, motivate and empower the wider digital loyalty team, harnessing their expertise and building capabilities through effective leadership 

• Build a culture of high-performing multi-disciplinary teams from across the charity to drive performance through integration and collaboration 

• Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision 

This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's which combines strategic planning with operational delivery. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children. 

What We're Looking For 

We're looking for a Digital Loyalty Manager who has: 

• Substantial digital/email marketing and fundraising experience with a track-record of success   

• Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey 

• Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects. 

• Experience of using customer/supporter and market data to inform ideas and strategic plans 

• A significant understanding and knowledge of digital marketing and how this can support acquisition and growth. 

• Excellent written, communication and interpersonal skills 

You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK. 

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date.  We recommend that you apply for this role as soon as possible