Digital Marketing Manager (Acquisition)

At Barnardo's, we're committed to changing childhoods and changing lives. We're looking for an experienced and data-driven Digital Marketing Manager (Acquisition) to help us reach new supporters, grow fundraising income, and increase awareness of our work with children and young people across the UK. 

This is an exciting opportunity for a talented digital marketer who thrives on delivering high-performing campaigns, optimising customer journeys, and using insight to drive meaningful results. You'll play a key role in helping Barnardo's attract new supporters through innovative, integrated digital campaigns across paid media channels. 

Travel will be required to quarterly meetings in London Hubs.

What You'll Be Doing 

As Digital Marketing Manager (Acquisition), you'll lead the delivery and optimisation of digital acquisition activity across channels including: 

• Paid social 

• PPC and search marketing 

• Display and programmatic media 

• Website and landing page journeys 

Working closely with internal stakeholders and agency partners, you'll: 

• Plan and deliver integrated digital campaigns that drive supporter acquisition and fundraising growth. 

• Optimise campaign performance through testing, insight and continuous improvement. 

• Support development of SEO and emerging AI search (GEO) opportunities. 

• Analyse performance data and turn insights into actionable recommendations. 

• Collaborate with fundraising, brand, web and digital teams to create seamless supporter journeys. 

• Help develop robust reporting frameworks focused on ROI, attribution and business outcomes. 

• Champion a test-and-learn culture, driving innovation and best practice across digital marketing activity. 

About You 

We're looking for someone who combines strategic thinking with hands-on digital expertise. 

You'll bring: 

• Significant experience managing paid digital marketing campaigns across social, search and other acquisition channels. 

• Strong understanding of performance marketing principles and optimisation techniques. 

• Experience working with digital analytics and reporting tools, including Google Analytics and Google Tag Manager. 

• Experience delivering multi-channel campaigns and managing agency relationships. 

• Excellent analytical skills and confidence using data to inform decisions. 

• Knowledge of SEO principles and evolving digital trends. 

• A collaborative approach and ability to work effectively with a wide range of stakeholders. 

• Passion for delivering outstanding supporter experiences and achieving measurable results. 

Experience within the charity sector is welcome, but we're equally interested in candidates from agency, commercial or consumer-brand backgrounds who are excited by the opportunity to make a difference. 

 Why Join Barnardo's? 

Every day, Barnardo's supports children, young people and families facing challenges across the UK. By joining our Digital Marketing team, you'll help ensure more people discover, support and engage with our vital work. 

In return, we offer: 

• Flexible and hybrid working 

• A supportive and collaborative culture 

• Opportunities for professional development 

• A role where your work has a direct impact on children and young people 

• Competitive benefits package 

 Apply Now 

If you're an ambitious digital marketer who loves combining data, creativity and purpose, we'd love to hear from you. 

 Join Barnardo's and help us reach more supporters, raise more funds, and change more childhoods. 

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date.  We recommend that you apply for this role as soon as possible