Legacy Marketing Manager

Do you believe children should feel safe, happy, healthy and hopeful about their future? Because we do. 

If you're an experienced legacy marketer and want to use your skills to help change childhoods and change lives, we'd love to hear from you. 

We're recruiting for a Legacy Marketing Manager to join our team. In this role, you'll take the lead on the delivery and development of Barnardo's legacy and in-memory marketing programmes, playing a vital part in securing long-term, sustainable income for the charity. 

This is a varied and rewarding role, offering a mix of strategic planning, campaign and project management, budget responsibility and people management. You'll work across a wide range of channels — including direct mail, telemarketing, DRTV and digital — and partner closely with internal teams and external agencies to deliver impactful supporter journeys and excellent experiences. 

As Legacy Marketing Manager, you will: 

• Lead the delivery and implementation of the legacy and in-memory acquisition and stewardship programme across multiple channels. 

• Support the planning and development of the legacy and in-memory strategy, ensuring alignment with Barnardo's wider fundraising and organisational objectives. 

• Manage in-memory income and legacy/in-memory expenditure budgets, including planning, phasing, monitoring and reporting against KPIs. 

• Line manage and develop a team of Senior Legacy & In Memory Marketing Executives, fostering a culture of continuous improvement and high performance. 

• Project manage a portfolio of legacy and in-memory campaigns, ensuring delivery to time, budget and compliance standards. 

• Build strong internal relationships across Fundraising, Marketing, Digital, CRM & Insight and Children's Services to deliver integrated supporter journeys. 

• Work with and manage external suppliers and agencies, ensuring effective delivery, compliance and value for money. 

We're happy to offer remote or hybrid working (depending on location) and are open to discussing flexible working arrangements. 

You will have: 

• Substantial experience in legacy marketing, with a strong understanding of direct marketing and a proven track record of delivering successful campaigns. 

• Experience of managing budgets and using insight and performance data to inform future planning and optimisation. 

• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment. 

• Experience of managing, motivating and developing staff, ideally in a remote or hybrid setting. 

• Sound knowledge of fundraising best practice, compliance requirements, GDPR and data protection. 

• Excellent written communication, interpersonal and stakeholder management skills. 

If this sounds like you, we'd love for you to apply. If you have any questions about the role, please don't hesitate to get in touch. 

Together, we can help build brighter futures for children and young people across the UK.