Brand Manager

We are seeking a fixed-term Brand Manager to manage the evolution and development of the Battersea brand to build brand health and ensure it is positioned to support organisational priority areas and the telling of our story.

The Brand Manager will oversee the brand development project to leverage the brand in highlighting unresolved needs and creating urgency, while equipping teams with the tools to act confidently and achieve effective cut-through whilst remaining distinctly Battersea.

This role provides brand guardianship and expert advice to ensure a consistent brand identity, whilst managing risk and reputation, working with partners and internal teams to understand and apply the brand with confidence.

Due to the time-sensitive nature of this role, we are seeking candidates who are available to start in May 2026. Please only if you are able to commence employment by this time.

Overall Objectives:

• Drive forward the delivery of our brand development work to maintain and build brand health and ensure our brand can work harder to support our fundraising and campaigning ambitions whilst maintaining Battersea’s distinctiveness in the category.
• Ensure the brand is positioned to support the communication of the full story of Battersea’s work and can convey why Battersea, and why now, to audiences and supporters.
• Develop and implement guidelines and tools and engagement techniques to convey urgency and need and give clear guidance to internal teams on the use of the Battersea brand.
• Provide brand guardianship and consultation on the strategic use and application of our brand across all partnership activity to ensure consistency, as well as facilitate best-in-class application.
• Monitor key brand metrics to ensure Battersea’s relevance and audiences understanding of our work, so the brand can support wider organisational goals.
• Manage brand reputation by proactively identifying and mitigating brand risks and overseeing trademarking to protect the Battersea brand with internal and external stakeholders.
• Work collaboratively within the Marketing and Communications Directorate and build trusted and positive working relationships with teams across Battersea to embed and enable use of the brand to support our organisational strategy.

What we can offer you:

In return for your commitment to our cause and to recognise the value of our employees, Battersea offers a range of benefits to support the wellbeing of our employees. These include:

• 28 days of annual leave (plus 8 days paid public holidays) per year.
• Discounted gym memberships and cycle to work schemes.
• Employee Assistance Programme and access to Wellbeing Resources.
• Generous pension contributions - up to 10% employer contribution.
• Free healthcare cash plan, where you can claim for a range of treatment including dental, optical, physiotherapy, chiropody and acupuncture every year.
• Annual interest-free season ticket loans.

We are also committed to providing learning and development to our employees. During your time with us, we provide support for your professional and career development, including access to digital and in-person training programmes, leadership and management training, mentoring and much more.

Our hybrid working model:

We operate a 50% onsite hybrid working model, with our office-based staff splitting their time between site based and home working. This enables our office-based staff to balance the benefits of home working with onsite collaboration and maintaining a connection to our cause.

Diversity and inclusion:

We are committed to providing a welcoming and inclusive experience for all staff, volunteers and trustees and those hoping to join us. We operate an anonymised shortlisting process and actively seek to ensure our process is fair and equitable for all.

We understand the value of diverse voices, perspectives, and experiences to help us deliver even more for our dogs and cats, and we welcome applicants from all sections of the community.

As a Disability Confident Committed Employer we will ask about any adjustments you may need at application and/or interview stage, and if you are offered a role with us, we’ll talk to you about any workplace adjustments you may need to help you perform at your best. If you would like to talk more about this, please contact us. Greyscale copies of the recruitment pack are also available on request.

More about us:

At Battersea, we aim to never turn away a dog or cat in need of help. We give each one lots of love, expert care and get to know their characters and quirks so we can find them a new home that’s just right for them. Join us and help us be here for every dog and cat, wherever they are, for as long as they need us.

Acceptable use of AI:

At Battersea, we value expertise. We recognise each candidate that applies to us will have a range of expertise they can offer us, so we want to hear about this in your own words. We understand the support that generative artificial intelligence (AI) software can offer but it can also lead to numerous applications presenting as generic and impersonal. This makes it difficult to gain understanding of your unique experience.

To best showcase yourself, we encourage you to write your responses without the assistance of AI. If you require the use of AI software to aid in completing your application, we ask you use the generative responses as a prompt for writing your answers and avoid copying and pasting. You must also ensure the information presented in your application accurately reflects your experience.

Closing date: 27th April 2026 - Early applications are encouraged as the role may close early if filled.

Interview date(s): Interviews will take place on a rolling basis.

For more information about the role, please download our Recruitment pack.