SEO & Health Content Specialist

At British Heart Foundation (BHF) we are committed to supporting the 7.6 million people across the UK living with heart and circulatory conditions. This role plays a vital part in that mission by ensuring our online health information remains trusted, accessible and easy for people to use when they need it most. 

As our SEO & Health Content Specialist, you’ll refine and adapt existing health information for digital audiences, ensuring content is accurate, supportive, aligned with PIF TICK standards and grounded in user needs. Working closely with the Health Content Team, Digital teams and subject matter experts across BHF, you’ll create and publish high performing content that reflects best practice in content design, accessibility, language and formatting. 

Supporting the SEO Manager, you’ll help strengthen BHF’s search visibility, optimise content for organic performance and contribute to strategies that protect our trusted health information in an evolving generative AI landscape. You’ll also use insight, analytics and user research to continually improve user journeys, making it easier for people to quickly and confidently find the information they need. 

About you

As our ideal candidate, you’ll be an experienced digital content specialist with a strong background in creating or managing health information for online audiences. You bring proven expertise in content design principles, plain English and user centred thinking able to simplify complex medical information into clear, empathetic and accessible content that connects with diverse audiences. 

Additionally you'll have demonstrable experience applying SEO strategies to improve organic search performance, including keyword research, on page optimisation and structured formats and you’re confident using tools such as GA4, Google Search Console and SEMrush to inform decisions and track performance. 

You’ll have experience working with CMS platforms, digital publishing workflows and design tools such as Figma. You’ll be comfortable testing for accessibility, ensuring compliance with WCAG standards, and embedding inclusive language throughout your work. 

A collaborative team player, you’ll have experience working in cross functional environments, codesigning content with health specialists and building strong stakeholder relationships. You’ll be confident advising colleagues on SEO, content design or CMS best practice, and able to manage multiple deadlines while maintaining high standards of quality and accuracy. 

If you’re motivated by improving access to trusted health information and shaping content that supports people, we’d love to hear from you. 

Belonging at BHF  

We are committed to fostering a workplace where everyone feels valued and supported. Embracing different perspectives and backgrounds strengthens our organisation and empowers us to make a real difference together.   

To hear from our people, check out Belonging at BHF.  

Working arrangements  

Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.  

This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.  

Benefits and development 

At BHF, we offer a comprehensive range of benefits designed to support our colleagues’ wellbeing and professional growth.     

To find out more about our benefits you can download the Benefits document at the bottom of this page or check out What we offer – Benefits  and Development pages.    

Interview process  

The interview process will consist of toe stages. First stage interviews will be held over MS Teams on w/c 02 March 2026. For those successful, there will be second stage interviews on w/c 09 March 2026