Audience Research and Insight Analyst

Audience Research and Insight Analyst

Organisation: Greenpeace UK
Salary: £48,396 - £55,644 per annum + benefits
(Greenpeace UK normally offers at the starting point of the range)
Contract: Full-time, permanent (37.5 hours per week)
Location: Islington, London - hybrid working (40% in the office or as per business needs)

Charity People is proud to be supporting Greenpeace UK to recruit an Audience Research and Insight Analyst - a key role that brings together behavioural science, audience insight, and evidence-led strategy to support Greenpeace's campaigning and fundraising work.
This role will suit someone who is motivated by understanding why people think, feel, and act as they do and how behavioural and attitudinal insight can be applied to drive meaningful environmental and social change.

About the role
Sitting within Greenpeace UK's Insight and Analytics Team, this role works cross-organisationally with campaigners, organisers, and fundraisers to ensure audience evidence and behavioural insight shape strategy, communications, and supporter engagement.
You'll deliver end-to-end audience research, combining survey design, social listening, and external landscape analysis with behavioural science principles. A key part of the role is translating complex data into insight that teams can confidently use to inform real-world decisions and action.

Key responsibilities include:

• Designing and delivering audience and market research, applying behavioural science and psychology to understand motivations, barriers, and real-world decision-making
• Analysing quantitative and qualitative data and translating findings into clear, strategic, and actionable insight
• Conducting and interpreting social listening and external landscape analysis to track public attitudes, narratives, and emerging trends
• Applying behavioural frameworks to support campaign strategy, communications, and fundraising approaches
• Producing clear, engaging reports, dashboards, visualisations, and presentations for non-technical audiences
• Acting as a trusted insight partner across Greenpeace UK, supporting teams to embed evidence into meaningful decisions

About you
You'll be analytically strong, curious about people, and motivated by the impact insight can have when it is applied well.
You'll bring:

• Experience delivering audience or market research to inform strategic thinking and decision-making
• Strong understanding of research methodologies, particularly questionnaire design
• Experience using social listening tools such as Talkwalker, Brandwatch, or similar
• An interest in, or experience applying, behavioural science or psychology within an audience, campaigning, or policy context
• Confidence communicating complex insight clearly and engagingly to a range of stakeholders

You'll be someone who values collaboration, is comfortable working across teams, and wants your work to contribute directly to social and environmental change.

Why Greenpeace UK?
Greenpeace UK is a bold, values-driven organisation with a global reputation for evidence-led campaigning. You'll be part of a collaborative and supportive environment where insight genuinely influences strategy - and where your work helps protect the planet and advance environmental justice.

Commitment to Diversity
Greenpeace is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law.

Guaranteed Interview Scheme (GIS)
Greenpeace UK is committed to providing equal opportunities for everyone regardless of their background. We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we're committed to doing what we can to correct this.
As part of our commitment to increasing representation of people from underrepresented communities in the environmental sector, we are piloting a Guaranteed Interview Scheme (GIS) as a new approach to make our recruitment more equitable. If you identify as a person of colour, you can choose to opt in to the Guaranteed Interview Scheme at the application stage.
We will aim to offer everyone who opts into the scheme and meets the essential criteria a first-stage interview or assessment. While we fully intend to honour this, exceptionally high application volumes may affect our capacity. If so, we will communicate clearly and keep candidates informed as we continue to learn and improve.

How to apply
This role is being recruited through Charity People.

Key dates:

• Advert closing date: 5 May 2026 at 9:00am
• First-stage interviews: Week commencing 11 May 2026
• Second-stage interviews / task: Week commencing 18 May 2026

Please note that dates may be subject to change depending on application volume.

For more information or an informal conversation, please contact Abi Blank at Charity People.


Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.