Student Brand Manager Jobs
About TASO
The Centre for Transforming Access and Student Outcomes in Higher Education (TASO) is an affiliate What Works Centre, and part of the UK Government’s What Works Movement. Our vision is to eliminate equality gaps in higher education (HE). Our mission is to improve lives through evidence-informed practice.
TASO was set up in 2019 and became an independent charity in April 2021. Our work focuses on the generation, synthesis and dissemination of high-quality evidence about effective practice in widening participation and student outcomes. We primarily focus on developing and disseminating causal evidence.
The Role
The Head of Communications and Engagement will lead TASO’s communications and engagement work plan to raise the profile of the organisation. They will also lead on TASO’s evidence mobilisation work plan, working with the Chief Executive, to ensure TASO’s research and evaluation outputs are effectively disseminated.
This will involve ensuring a strategic approach to all communications activities, leading on the delivery of external-facing materials and publications, overseeing a vibrant social media presence and events programme. The role will have overall responsibility for a website redevelopment project over the next year.
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Ensure a strategic and effective approach to communications, dissemination and stakeholder engagement.
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Lead on the design, branding and dissemination of innovative and engaging communications – both print and online, including oversight of the editorial and publication process for all TASO research reports and resources.
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Lead on TASO’s evidence mobilisation plan, working with the Chief Executive and Research and Evaluation Team to ensure research outputs are effectively disseminated and achieve impact.
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Support the Chief Executive on delivering TASO’s policy aims. Lead on engagement with and monitoring of Westminster activities (e.g. select committees, reports, consultations) and liaise with key communications and policy stakeholders in the Department for Education, Office for Students and other relevant bodies.
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Take overall responsibility for TASO’s online and social media presence. This will involve overseeing a critical website redevelopment project over the next year and also includes oversight of the creation, upkeep and management of digital channels and content.
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Lead on TASO’s media relations, producing high quality press releases and news stories for the website, liaising with journalists, as appropriate.
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Lead on the delivery of a programme of stakeholder engagement events for a wide range of audiences. The events will range from small training sessions to larger events including publication launches and an annual conference.
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Provide line management for communications staff who will support all activities – including two direct reports and overseeing a team of three.
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Undertake projects and duties as required or requested by the Chief Executive or broader team.
The client requests no contact from agencies or media sales.
We’re looking for a creative and confident Content & Communications Coordinator to join our busy Marketing & Communications Team at Imperial College Union. This new role will be key in strengthening our online presence and improving student engagement with the Union. The successful candidate will manage our social media channels and content to drive two-way conversations, to increase awareness of the Union’s work, and help us better understand what they care about.
You will be our in-house journalist; planning and delivering content that speaks to our varied audiences. You’ll build strong relationships across the Union and College, writing creative copy and curating innovative social media content. Using your in-depth knowledge of social media, you will be aware of emerging trends across all platforms and create content that attracts and retains the interest and attention of our members. You will work closely with colleagues across the Union, including our elected Officer Trustees, to support them to reach more students and deliver key messages. This role is integral to supporting the diverse work the Union does – everything from Activities
Our ideal candidate will have a flair for creative writing for a variety of topics and channels, with a strong passion for social media and help develop and embed the Union’s personality and brand. If you’re creative, confident, and self-motivated, this is a great opportunity to make a role your own!
Duties and responsibilities
Content Planning
- To assist in the creation of communications and content plans to support the Marketing & Engagement Manager in the delivery of key Union marketing activity, such as Welcome Week and election.
- In partnership with the Marketing & Engagement Manager devise a social schedule to ensure regular, timely and impactful content across these channels
- Build networks with student groups, the Union’s newspaper (Felix) and external partners to develop opportunities for content collaboration
- Utilise student feedback and engagement with Union content to continue to improve and develop our output and channels
- Work with the Student Officer team to promote their public profiles and provide support on their campaigns.
- Stay up to date with what’s happening across the Union, College, the city and wider student movement to stay current and spot positive PR opportunities and content.
Content Creation & Curation
- Ensure timely, relevant and engaging content for Union channels & platforms, including blogs, website, social media and news
- Write, proof and edit a variety of digital communications across the organisation, such as blogs and web content to ensure brand and tone of voice is consistent and correct
- Attend student events to capture photos and videos content to use for marketing purposes and provide live social media coverage to a high standard
- Work with Designer to turn copy into engaging, high quality assets
- Have your finger on the pulse for all latest trends for the student audience and evaluate their feasibility without audiences and available resources
- Be aware of shareable, engaging content, sourcing content from external channels to build an engaged following and boost our content on social media
- Establish and work with student and staff social ambassadors in gathering stories and content
General
- Regularly monitor and report on content to inform improvements and innovations
- Monitor and moderate social posts and comments and respond or escalate in line with the Union’s Crisis Comms plan
- Support key events throughout the year, including Welcome Week and Elections, when necessary
- Proactively work to ensure the Union’s commitment to diversity and inclusion is expressed in all outputs
Essential requirements
- Experience of developing and delivering communications plans campaigns with clear metrics of success
- Solid knowledge of website analytics tools to help monitor and generate useful reports and insights
- Experience in managing content calendars
- Experience of, or strong understanding of, producing web content and an organisation’s social media presence
- Writing copy, editing, and proofreading for online media, demonstrating excellent attention to detail
- Monitoring the effectiveness of communications activity and able to present appropriate recommendations for improvement and innovation
- Good software knowledge of Adobe Creative Suite (Illustrator, InDesign and Photoshop)
- Strong understanding of social media channels and their tools
- A passion for social media and keen to learn about new technologies and innovations
- Excellent planning and organisation abilities
- A keen eye for detail, layout and visual styles and experience of working according to brand guidelines
- An engaging writing style and the ability to convey complex messages to a variety of audiences
- Confident working to deadlines and keeping colleagues on top of deadline
- Ability to ensure high standards of work and excellent attention to detail
Further information
Please note this role is with the Students’ Union. We’re a registered charity in our right, with our own governance, systems, processes and objectives. However, we work extremely closely with Imperial College London, so you’ll also be joining a wider community of staff working within Higher Education. If you’ve never worked in a students’ union, or are unsure why it’s different, we urge you to get in contact. It’s a brilliant place to work.
We are running a characteristic anonymised application process for this recruitment as part of the College’s commitment to equal opportunities and eliminating discrimination. Applicants will be assigned an application reference number and applicants’ names will not be visible to recruiting managers until the interview stage. You will not be required to attach a CV. Please also refrain from including your name in your supporting statement.
As an employee of Imperial College, you will be part of lively community and work in a friendly and relaxed environment. Our aim is to provide to all our employees an encouraging and relaxed working environment with an emphasis on personal development and work-life balance. Based on that we offer:
- flexible working hours
- generous pension scheme
- 25 days holiday (plus 6/7 extra days per year for College Christmas and Easter closures)
- bicycle loan scheme
- season ticket loan
- health benefits
- excellent professional development opportunities and many more.
More information can be found on the Imperial College Benefits page.
To apply for the role please complete the online application form.
Closing date: 28 April 2024
Interviews expected to take place 8th and 9th May 2024.
Should you require any further details on the role please contact the People Team.
We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith, or disability. We particularly encourage applications from Black, Asian and other racial minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce. If there are any reasonable adjustments needed through the process, we will accommodate as much as possible.
The client requests no contact from agencies or media sales.
Wolfson College is seeking a Communications Officer to join its Communications team, working with the Communications Manager and Events Coordinator to lead on and deliver College-wide communications. The Communications Officer will deliver high quality content across the College’s internal and external channels, provide expert communications advice to our community, lead on key projects and initiatives, and play an integral role in the delivery of Wolfson’s communications strategy. The role is an excellent opportunity for an enthusiastic and passionate communications professional to contribute to Wolfson’s strong sense of community, vibrant intellectual and cultural life, and dynamic, diverse, and friendly working environment—for students, Fellows, staff, and academics. The role also offers the unique opportunity to engage with a Cambridge College at all levels and to develop a strong knowledge of working in the higher education sector, as well as the chance to develop communications and project management skills in a supportive and collaborative setting.
The client requests no contact from agencies or media sales.