Head of Marketing

KEY RESPONSIBILITIES:

1. Marketing Strategy and Execution:

• Lead the integrated marketing and brand strategy aligned to organisational objectives and KPI pillars
• Deliver twice-yearly strategy reviews supported by dashboards and audience insights
• Ensure campaign planning is insight-led with measurable outcomes
• Partner with Sales and Communications for unified planning

2. Brand Leadership and Positioning:

• Steward CCS and BSF brands with consistent positioning across all channels
• Deliver brand-led campaigns supporting lead generation and audience growth

3. Digital Marketing, Data and Insights:

• Lead a culture of data-driven decision making
• Deliver quarterly dashboards and insights to SLT
• Ensure continuous optimisation across web, email, social and digital journeys

4. Annual Impact Report:

• Lead marketing and amplification strategy for the Impact Report
• Ensure on time publication with strong reach and engagement

5. Key Audience Communications:

• Oversee content cadence across social, email and digital channels
• Launch key organisational products and programmes

6. SME Support:

• Strengthen SME engagement via content, campaigns and Best Practice Hub resources

7. Team Leadership and Culture:

• Lead with a coaching mindset, building a positive and supportive culture
• Provide clear goals, feedback and development aligned with KPIs

ESSENTIAL SKILLS & EXPERIENCE:

• Experience leading integrated marketing functions with measurable impact
• Proven success in improving digital engagement and campaign performance
• Understanding of brand positioning, audience targeting and channel optimisation

Core Competencies:

• High‑standards brand steward – ensures consistent, high‑quality execution
• Strategic, insight‑led thinker – uses data to shape clear direction

Technical Skills:

• Strong analytical capability and insight interpretation

PERSONAL COMPETENCIES:

• High emotional intelligence aligned with a people-first culture
• Commitment to inclusion, collaboration and team development
• People‑first leader – fosters a kind, inclusive and supportive team culture
• Skilled communicator & influencer – builds trust and collaborates confidently
• Calm, adaptable operator – manages shifting priorities and pressure with composure