Permanent Head Of Individual Giving Jobs
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
This is a great opportunity for an enthusiastic and motivated person who has experience of managing membership schemes and wants to be part of a successful and ambitious team. We are interested in hearing from applicants from the wider charity sector as well as higher education fundraisers.
The client requests no contact from agencies or media sales.
Job Title: Alumni and fundraising development officer
Location: Queen Mary's Grammar School, Walsall
Hours: 37 hours per week, Term Time
Salary: NJC scale point 14 – 17. Actual Salary: £23,615 – 24,856 (FTE: £27,334 – 28,770)
Purpose of Job:
The postholder plays a key role in managing the alumni network, with a specific emphasis on events and volunteer management, to actively engage alumni and stakeholders with Queen Mary’s Grammar School. The goal is to continuously enhance the value and contributions from stakeholders in alignment with Queen Mary’s Grammar School’s strategic priorities.
Ultimately, this role is designed to support the school’s strategic plan by delivering philanthropic income and other forms of financial and non-financial support from alumni and other stakeholders. This is achieved by developing and strengthening relationships with important constituents and identifying shared areas of interest and activities to enable lifelong relationships to form.
Main responsibilities:
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To work with the Headmaster in developing links with the alumni network through the Queen Mary’s Club (QMC) for the purpose of school promotion, school career programme development and fundraising.
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To assist with other whole school fundraising projects
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To oversee the financial and administrative function of school donations and the Queen Mary’s Association (QMA) as a parental fundraising body within the school.
It is expected that the role will be self-funding, as a result of the income brought into the school. This may include funds raised through alumni, grant applications and bequests from former pupils, as well as a contribution towards other fundraising projects.
JOB DESCRIPTION The duties include:
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Actively enhance engagement opportunities with former students and other stakeholders. Contribute to development of methods of engaging with alumni and strengthening their relationship with Queen Mary’s Grammar School and each other;
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Maintenance and continuity of QMC database using Raiser’s Edge; leading initiatives to grow and populate the database.
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Management of the website, including creating new content;
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Use a range of social media channels to engage alumni and other relevant stakeholders, such as Linked-in and Mail Chimp.
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Recruitment of upper sixth students to the QMC; Actively contribute to engagement with current students to raise the profile of the QMC and the opportunities afforded by Queen Mary’s alumni network.
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Assistance with fundraising for specific projects; putting in bids for funds and making Gift Aid claims where appropriate; creating new initiatives for fund raising and bequests.
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Stewardship, retention and recognition of volunteers and donors, ensuring they have a rewarding and impactful experience.
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Liaison with Old Marians, including a quarterly digital ‘From All Quarters’ update newsletter, creation of regular email campaigns, preparation of the annual Chairman’s letter and other social media/website updates;
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Researching the School’s Archives for materials to assist in fundraising, events and content creation;
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Management of QMC merchandise, including sales and stock replenishment
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Organisation and set up of the Old Marians’ dinner in September of each year (including liaison with the guest speaker, caterers and QMA bar committee);
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Organisation of the annual July Wreath Laying ceremony in London and surrounding activities.
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Organisation of alumni gatherings in Walsall, Birmingham, London and any ad-hoc events as required.
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Liaison with the School’s CEIAG co-ordinator to organise alumni careers events and procure former students for the programme. Guiding and supporting volunteers during the careers week.
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Be mindful of the diversity of alumni and stakeholders – promote equality and inclusivity in all activities and processes.
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Planning, promotion, co-ordination and impact evaluation of all events.
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Attending of all QMC committee meetings and preparation of papers for Dinner sub-committee;
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Liaison with the Old Boys’ Scholarship Fund (OBSF) arm of the QMC with reference to fundraising and the support of projects;
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Support the Headmaster in shaping and delivering campaigns, supporting key priorities, and monitoring targets. Use stakeholder research and data analysis to make suggestions, monitor performance, and drive future plans and activity.
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Receive, record and reconcile termly donations for the School donations fund; liaison with the Mercian Trust over the transfer and use of such donations;
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Submitting Gift Aid claims to HMRC;
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Treasurer for the QMA, including production of simple accounts and financial records
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Assist with recruitment of QMA volunteers and allocation to committees;
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Oversight of the Charity Commission status of the QMA and management of the bank account;
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Attend QMA management committee and trustee meetings;
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Provision of information for the QMA trustees;
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Being aware of, and complying with, policies and procedures relating to confidentiality and data protection (GDPR), reporting all concerns to an appropriate person;
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Attending and participating in other meetings, as required;
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Co-ordination of activities, when required, across the Mercian Multi Academy Trust;
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Contributing to the overall ethos of the School;
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Carrying out any other duties as may reasonably be requested by the Headmaster, other members of the Senior Leadership Team or the Head of Sixth Form.
PERSON SPECIFICATION
Preferred skills, personal attributes or experience
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Excellent communication skills (oral and written)
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Ability to build rapport and effective professional relationships with a wide range of audiences from diverse backgrounds and all walks of life.
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Experience of fundraising and engagement with stakeholders would be an advantage;
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Ability to work constructively as part of a team;
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Experience of database management (knowledge of the Blackbaud software package is desirable, but not essential);
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Experience of planning, delivering, and monitoring events.
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Exceptional organisational and planning skills, suitable for the oversight of large events;
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Proven ability to think strategically and creatively; openness to new ideas and ability to identify problems and suggest solutions where necessary. Identify ways of improving effectiveness.
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Ability to work independently to drive and take ownership of projects.
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Excellent public presentation skills;
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Good numeracy and literacy; familiarity with ICT including Microsoft Office;
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Working knowledge of accounting principles and practices;
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Able to multi-task and adapt to changing priorities.
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Ability to react positively and remain calm under pressure.
Queen Mary’s Grammar school is committed to safeguarding and promoting the welfare of children and young people/vulnerable adults and expects all staff and volunteers to share this commitment. Safeguarding and Safer Recruitment Policies can be found on our website. This position is subject to appropriate vetting procedures including a criminal record check from the Disclosure and Barring Service (formerly CRB) which will require you to disclose details of all unspent and unfiltered spent reprimands, formal warnings, cautions and convictions as part of the recruitment process.
The client requests no contact from agencies or media sales.
About the opportunity
As our Digital Marketing Officer, you will play a pivotal role in supporting the Marketing Manager and broader team in volunteer and school recruitment efforts, while managing our social media presence. Your primary responsibilities will include managing and curating content for Action Tutoring's social media platforms, including Facebook, Instagram, LinkedIn, X, and TikTok.
In addition to social media management, you will contribute to the creation of diverse content, such as graphics, videos, and photography, with occasional visits to our school programmes and events. You will also monitor and report on the impact of our social media campaigns, staying abreast of industry trends to optimise our digital presence.
If you're creative, passionate about education, and thrive in community engagement, we'd love to have you on board.
Closing date: Sunday 19th May 2024
Interviews: 28th and 29th May 2024
Start date: June 2024
Location: This role is remote. The candidate can be based anywhere in the UK. Occasional travel to London is required.
We use anonymised applications for our shortlisting process.
Duties and responsibilities
• Responsibility for managing Action Tutoring’s social media channels (Facebook, Instagram, LinkedIn, X, TikTok and YouTube). Plan content (in collaboration with wider Marketing and Communications team) in line with the charity’s wider campaigns, volunteer recruitment rounds and key messages, ensuring regular diverse posting.
• Work with the Marketing Manager to develop engaging content which encourages the recruitment of high quality volunteer tutors, enquiries from potential partner schools and raises awareness of the charity to potential fundraisers, donors and employees.
• Promote the breadth of Action Tutoring’s activities and projects on social media, working across the whole team to gather content to raise brand awareness (including Programme, Philanthropy, Operations, Policy and Impact).
• Contribute to the development of content for social media channels including graphics, video and photography, with the occasional visit to school programmes and other charity events.
• Regularly analyse and report on the impact of Action Tutoring’s social media content through weekly analysis, quarterly reporting and campaign analysis.
• Monitor social media trends and industry developments to ensure we’re maximising content across all channels.
• Lead on blogger, influencer and community outreach (e.g. Facebook community groups, Next Door) to help raise awareness of Action Tutoring's volunteering opportunities and encourage applications.
• Manage our national digital adverts (such as Indeed, CharityJobs, Do-It). Respond to any direct enquiries sent through these and other digital platforms, including the Volunteer Facebook Group and Google business.
• Identify national digital advertising opportunities for volunteer and school marketing, and support with content for regional adverts. Work with the Marketing Manager to analyse impact and decide where our budget is best spent.
• Support the day to day management of Action Tutoring’s website, editing content with updates upon request. Support with creating high quality, engaging content for the Action Tutoring website to ensure it’s optimised.
• Create external marketing materials on request and support with ad-hoc visual design work.
• Support with the attendance at volunteering promotion events, mainly university fairs.
• Any other duties deemed reasonable by the Chief Executive Officer.
Person specification
Qualifications criteria:
• Right to work in the UK.
We are looking for some of the following attributes, though you might be more experienced in some areas than others:
• Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, X, and TikTok.
• Copywriting skills: able to interact with a range of audiences and have outstanding verbal and written communication skills. The role involves representing our brand on various channels and you will need to be able to adapt your communication style to different audiences and inspire them to engage with the charity.
• Able to work independently and use initiative in a range of situations.
• Able to think creatively and generate content to effectively convey messages and motivate audiences.
• Adaptable and open to learning. You will need to be willing to adapt and to grow and develop with the organisation.
• Efficient and able to work under pressure when required, able to multi-task and juggle a varied workload.
• Committed to equality, diversity and inclusion.
• Committed to the mission and values of Action Tutoring.
• Committed to promoting and safeguarding the welfare of children.
The client requests no contact from agencies or media sales.