Marketing, Partnerships & Activities Lead

Help tackle loneliness among older people in care homes

Thousands of older people living in care homes receive few or no visitors. Friends for Life Bedford exists to change that.

Through our befriending and group activities, we bring companionship, connection and meaningful relationships to care home residents across Bedfordshire.

We are now looking for a Marketing, Partnerships, & Activities Lead to help more people discover, support and get involved in our work.

About Friends for Life Bedfordshire

We are a Bedford-based charity working to address the social isolation of older residents in Bedfordshire’s care homes.

Founded in 2007, we have grown from a small local initiative to a registered charity with c90 volunteers supporting more than 30 care homes across Bedford Borough. In the last year, over 1,100 care home residents received our services.

The Role

You will help more people discover, support and engage with Friends for Life Bedfordshire.

This is a hands-on role focused on telling our story, strengthening our digital presence and developing partnerships with organisations across the local community.

We are  a small organisation, so you will have the opportunity to shape how we communicate our work and develop partnerships while working closely with other members of our small team.

This is a flexible part-time role (15 hours per week) suited to someone who enjoys creative marketing, community engagement and building meaningful relationships.

Key Responsibilities

Marketing & Communications

• Manage social media channels and create engaging content
• Plan and deliver digital marketing campaigns (organic and paid)
• Maintain website content and produce email newsletters
• Capture stories, photos and case studies that demonstrate impact
• Monitor and evaluate marketing activity using simple metrics

Partnerships & Activity Development

• Build links with schools, colleges and youth groups, co‑designing intergenerational wellbeing activities
• Develop corporate relationships to support volunteering
• Represent Friends for Life at community events and speaking opportunities
• Track participation, gather feedback and ensure activities are safe and resident‑focused

About You

We are looking for someone who is creative, organised and motivated by social impact.

You may come from a background in marketing, communications, partnerships or community engagement.

You will likely bring:

• Strong writing and storytelling skills
• Experience managing social media or digital communications
• Confidence building relationships with partners and stakeholders

·       The ability to work independently and prioritise work in a small team

Experience in the charity or community sector would be helpful but is not essential.

This role may particularly suit someone who:

• wants a flexible part-time role with meaningful impact
• enjoys working in a small organisation where they can take initiative
• is seeking a portfolio role alongside other work or consultancy

What We Offer

• £16.79 per hour (£13,096 per year for 15 hours a week)
• Employer Pension
• Flexible and Hybrid working
• A supportive and passionate team of staff, volunteers and trustees
• The chance to transform the lives of care home residents every single week

How to Apply

Please submit your CV and a short covering statement outlining how your experience aligns with the position.

Selection will be via an interview and there will also be an opportunity to meet the team.

Please note that applicants must have the right to work in the UK and be able to evidence this prior to interview.

Finally, the role is subject to an Enhanced DBS check.