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Role: Digital Marketing Manager
Hours: 30 hours per week (4 days per week)
Location: Homebased within the UK with a requirement to travel to occasional meetings, mostly held in London
Reporting to: Director of Brand and Digital
Benefits: Flexible working arrangements, 28 days of annual leave (FTE pro rata for part-time) + 1 day for your birthday, pension scheme
Key relationships: Managing external relationships with key agencies and partners
Salary: £40,000 per annum (FTE pro rata for part-time)
Contract: Fixed term with the potential to extend
About Overcoming MS
Are you a digital marketing expert, looking to make an impact at the world’s leading multiple sclerosis healthy lifestyle charity?
At Overcoming MS, we are here for everyone with MS who wants to take control of their health and wellbeing. We provide clear, practical actions for people to take and a supportive community to help people living with MS. The Overcoming MS Program uses substantial scientific evidence to show how lifestyle choices, alongside medication, benefit physical and mental health.
Knowing people with MS can reduce their risk of disease progression through lifestyle choices gives hope to us all. Our vision is a world in which living a full and healthy life with MS is possible for everyone.
Once people with MS know about the potential impact of a healthy lifestyle, they need to feel that the information is coming from a reliable source, in order to believe in it and adopt the key changes. The Overcoming MS Program is based on broad-based, high-quality scientific evidence, and lifestyle is an area that has growing interest and development.
About the role
We’re recruiting for an experienced Digital Marketing Manager to steer us in the next stage of our journey. This is an exciting development of an existing role at Overcoming MS and will allow the successful candidate to make the position their own.
The Digital Marketing Manager will be responsible for delivering an innovative new digital marketing approach, through the innovation, creation and delivery of projects and activities which increase leads, donations and engagement for Overcoming MS charity.
Key Responsibilities
The Digital Marketing Manager will work across several areas, including:
1. Conversion optimisation
· Increasing our donations and data capture - to enable us to continue the dialogue and create donations from a greater percentage of those who visit our website, or interact with other digital channels.
· Working with our agency partner to optimise key landing pages and signposting for conversion.
2. User journey optimisation
· Helping people find the right content based on data optimisations so that more people find what they need and understand what else the charity could offer them. Using HotJar for insights.
· Automated email journeys - Building customer journeys to support the Program pillars to build deeper relationships with people in our community.
3. Increasing reach and traffic generation
· Testing different low-cost digital reach opportunities.
· Including paid social, referral activities, calls to action across our channels, YouTube SEO and SEM. Working with an agency to optimise journeys from Google Grant, leading to clearly articulated actions (eg donations, sign-ups, click-throughs).
4. Testing to improve results continually
· Email AB testing - Deliver AB testing to inform future email AB tests.
· Plan AB testing for email marketing projects, for the website, and other projects as needed to improve conversion rates.
5. Digital project management
· Testing new digital versions of courses and tools. Project management of website updates.
6. Campaign support
· Leading, innovating and supporting advocacy, communications and fundraising campaigns as needed to increase reach, engagement and conversions.
7. Gathering community feedback
· Continue the plan to access regular community feedback to influence Hub improvements and other digital channel improvements.
8. Supplier collaboration
· Working with our suppliers to optimise collaboration, reduce cost and increase impact.
About you
Strong digital skills
• A proven track record of managing digital products/projects/programmes which create value for end-users.
• Strong working knowledge and experience in digital solutions.
• Experience in evaluating and improving existing digital programs.
• Significant experience working with 3rd party digital providers to create solutions that work for the target audience.
• Confident in Google Analytics and Google Search Console.
• Excellent understanding of AB testing to maximise conversion rates.
• Experience in using tools like HotJar (preferred).
• Strong analysis skills.
Project management skills
• Excellent organisational, planning, prioritisation and time management skills with an ability to work to deadlines and change priorities when needed.
• Expertise in using and implementing relevant project management methodologies and tools.
• Ability to proactively mitigate risks and overcome barriers to implementing solutions.
High work quality and passion for innovation
• Excellent eye for detail, works to deliver high-quality work.
• A passion for innovation, an open mind, and a willingness to learn and grow.
Strong interpersonal skills
• Excellent communication skills, energetic and passionate.
• Demonstrable track record of building lasting professional relationships.
Charity interest
• An understanding of the charity sector or an interest in charities would be a bonus.
• Knowledge of digital fundraising, digital income generation opportunities and digital conversion.
Working location
You are comfortable working remotely as part of a small team, and happy to travel occasionally to London or other central locations for meetings.
What can we offer you?
Our staff benefits include:
• 28 days annual leave (FTE - pro rata for part-time) plus a day off for your birthday and bank holidays
• Flexible working
• Remote working
• Pension
• Employee Assistance Programme
How to apply
Please send your CV and a covering letter.
In your application, please let us know:
- Your current salary and desired salary (if you are successful in getting the role)
- Your notice period
- Your current location.
Please respond ASAP, as we will start screening candidates as soon as we receive applications.
We are an equal opportunities employer, committed to diversity and inclusion in the workplace. We make hiring decisions based on merit. If you fill most or all of the requirements, please apply.
No agency contact, please.
The client requests no contact from agencies or media sales.
Community Fundraising Manager
The Mencap Community and Events Team has an exciting opportunity for a dynamic, motivated and passionate fundraiser, dedicated to raising as much funds as possible to help make the UK the best place to live for people with a learning disability to join our team as Senior Community Fundraising Manager covering England and Wales.
Covering the England and Wales the Community Fundraising Manager will be responsible for managing various income streams across the Community portfolio working closely with the wider team.
Within this role, you will achieve agreed fundraising targets through effective management, support and cultivation of both existing and new regional supporters including: individuals, groups, associations, local corporates and schools whilst maximising the current portfolio of Mencap owned products. You will research, identify and develop new community fundraising opportunities, areas of potential support and build a robust pipeline for restricted grants and corporate partners.
The role is home based. There will be travel around the areas that the role covers.
This position is a permanent, full-time role to work 37.5 hours per week, Monday – Friday. The nature of community fundraising is that there will be evening and weekend work, for which time off in lieu will be given.
Key skills and requirements (essential):
· The ability to develop, implement and monitor strategic plans, present budgets and interpret financial information
· The ability to research, assess and initiate new opportunities within the context of an overall plan
· Able to recruit, develop and train, motivate and manage individuals and teams of Volunteers to give their very best
· Able to use interpersonal skills in order to engage effectively with others, understand what motivates them and respond appropriately
· Written communication skills and a high level of numeracy to be able to produce business plans, monthly reviews, press releases, letters, presentations and other similar documents
· Excellent verbal communication skills, to be able to deliver presentations and give local media interviews
· Able to work as part of a team, to see and understand the national picture and to contribute effectively to team plans and goals
· IT literate – use of word-processing, spreadsheets PowerPoint and databases
· Experience of working in community fundraising and delivering or exceeding income targets
Everyone wants a purposeful job - to do something really meaningful. Everything we do at Mencap keeps the people we support at the centre of what we do. With us, it’s never ‘just a job’. In return for your hard work and passion you can find real and meaningful work experience, access to some excellent benefits alongside our competitive pay.
We are proud to be a Disability Confident Leader and welcome applicants with disabilities to apply for all roles with us. To find out more about the scheme please visit the directgov website. At Mencap, we value a diverse and inclusive workplace and we intentionally plan for the success of our colleagues in everything we do. We welcome applications from everyone, so come as you are and join us. Together we are Mencap!
Benefits
Why join Mencap?
· 24 days annual leave plus bank holidays + a variety of benefits including pension and holiday buying options.
· Ongoing training and development opportunities to enhance your skills.
· A supportive and inclusive work environment where your contributions are valued.
Join us at Mencap and be part of a team that believes in equality, diversity, and inclusion. Together, we can create a brighter future for individuals with learning disabilities and empower them to break down any barriers they may face.
Mencap vision is for the UK to be the best place in the world for people with learning disabilities. If you're ready to embark on a rewarding career that truly makes a difference, apply now!
About Mencap
At Mencap we work in partnership with people with a learning disability. We do this by providing high quality, flexible services that support people, including young adults, to live as independently as possible in their own homes and in the community.
Everyone wants a purposeful job - to do something meaningful. At Mencap, we can give you that. You will have opportunities to develop as a person, colleague, leader and activist.
You’ll make new friends and feel inspired to reach your potential. We will ask a lot of you - but you’ll get back so much more. With us, it is never ‘just a job’.
In return for your hard work and passion, we can give you real meaning and purpose in your work.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
Who are we looking for?
Ygam is seeking a proactive, adaptable, creative, resilient individual, who has the ability to work remotely, autonomously and as part of a team. They must have outstanding communication skills, be highly organised, and an excellent team player. This role will involve delivery of our workshops across Scotland, so the ideal candidate will be based locally.
At Ygam, we are committed to safeguarding and the protection of children and vulnerable people in our work. We will do everything possible to recruit only suitable people to work with children or vulnerable people.
Ygam is an equal opportunity employer. It is Ygam’s approach that all employees have a working environment which promotes dignity and respect and where individual differences, and the contributions made are recognised and valued. We welcome the unique contributions that you can bring and positively encourage people from underrepresented backgrounds to apply to join our team.
Main Role & Responsibilities
The post holder will be an active member of our programmes team and will work across our portfolio of programmes.
They will be responsible for regional stakeholder engagement, developing relationships and promoting Ygam training across the UK. They will recruit suitable delegates to workshops, working closely with a range of organisations and families.
They will provide training both face to face and online and will be responsible for the delivery of our assured workshops and promoting the work of Ygam at conferences and events.
They will be able to demonstrate the impact of this work by working with organisations to collate case studies and evidence to support the programmes achievements.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
Who are we looking for?
Ygam is seeking a proactive, adaptable, creative, resilient individual, who has the ability to work remotely, autonomously and as part of a team. They must have outstanding communication skills, be highly organised, and an excellent team player.
At Ygam, we are committed to safeguarding and protection of children and vulnerable people in our work. We will do everything possible to recruit only suitable people to work with children or vulnerable people.
Ygam is an equal opportunity employer. It is Ygam’s approach that all employees have a working environment which promotes dignity and respect and where individual differences, and the contributions made are recognised and valued.
We welcome the unique contributions that you can bring and positively encourage applicants from all underrepresented backgrounds, particularly those from minority ethnic groups or individuals with lived experience of gaming and gambling harms.
Main Role & Responsibilities
The post holder will be an active member of our programmes team and will work across our portfolio of programmes.
They will be responsible for regional stakeholder engagement, developing relationships and promoting Ygam training across the UK. They will recruit suitable delegates to workshops, working closely with a range of organisations and families.
They will provide training both face to face and online and will be responsible for the delivery of our assured workshops and promoting the work of Ygam at conferences and events.
They will be able to demonstrate the impact of this work by working with organisations to collate case studies and evidence to support the programmes achievements.
The client requests no contact from agencies or media sales.