The purpose of the role is to drive and deliver our ambitious fundraising strategy in order to support the work of Life. The Individual Giving Manager is responsible for shaping and delivering the end-to-end experience of existing supporters as well as attaining new supporters.
Reporting to the Director of Income Generation and leading the Individual Giving Team, the post holder will work closely with colleagues across the fundraising and marketing teams to; create, test, monitor and evaluate appeals and campaigns, lead on Legacy (and in-memoriam giving) lottery and raffle and other income streams associated with individual giving. The post holder will be working to and reporting on ambitious income and expenditure targets and ensuring that supporters have a positive experience of the charity.
The postholder will lead a Donor Administration Manager to deliver on a positive donor/supporter experience with the aim of retention of current supporters for the long term as well as acquisition of new donors, maximising the potential of all of our supporters. It forms a central part of the overall fundraising strategy, with the ultimate aim of growing our individual giving income to increase the impact of the charity and benefit those needing support in pregnancy, pregnancy loss or in the early years of a baby.
Key Responsibilities:
· Design, develop and implement a cohesive supporter journey strategy focussed on supporter needs and continuous re-engagement
· Champion best practice and stewardship with individual supporters
· Grow one-off donations and regular gifts and maximise the acquisition of new supporters through direct mail and digital marketing
· Co-ordinate all communications and messaging targeted at existing supporters
· Measure performance against campaigns and appeals
· Lead on marketing and communications around Legacy giving and the Legacy and In-Memoriam supporters journey
· Lead on other forms of individual giving income streams such as the lottery or raffles, horizon scanning for new opportunities
· Ensure that CRM data is used effectively across the charity
· Ensure that GDPR policies and procedures are regularly reviewed and updated and adhered to across the organisation
· Support data benchmarking, prospect research and audits as required
· As part of a new organisation-wide approach, identify and embrace new digital opportunities, trends and technologies in relation to supporter experience and direct marketing
Individual giving, core fundraising activity
· Plan, organise and deliver a broad range of ongoing and specific fundraising campaigns and activities
· Regularly review campaign deliverables to ensure targets are on track or adjustments are put in place to mitigate any shortfalls etc
· Regularly report back to the Director of Income Generation on plans and activities
· Lead and manage the Supporter Journeys mapping and implementation programme across a range of channels and products
· Identify and develop key audience segments, in conjunction with the marketing team
· Proactively keep up to date with new trends, technologies and opportunities in relation to supporter experience and direct marketing
· Develop peer networks across the sector
· Responsible for budget management and financial approvals
· As part of ongoing annual operational planning, monitor income and expenditure and draw up relevant departmental budgets
Research & Service Development
· Identify individual giving trends and use this knowledge to continually develop new products for the charity
· In line with GDPR and complying with all legislation and the Code of Fundraising Practice: ensure fundraising and campaigns are insight-led and focused on long-term growth
· Oversee the compliance of third party agencies to ensure activity is carried out in line with the values of Life, the Fundraising Code of Practice and the law
· Input fully into the wider fundraising strategy by working closely with fellow managers and the team as a whole
Information Management
· Ensure data and information systems are up to date and provide an accurate picture of supporter segmentation, communications, preferences, permissions, requests, gifts and pledges
· Create regular and detailed reports to monitor individual giving performance against campaigns and targets
· Support the maintenance of the database to ensure records are updated, procured and implemented.
Personal and People Development
· Ensure personal continuing professional development is maintained, including attending relevant internal and external development training and workshops.
· Ability to manage own objectives and areas of responsibility within charity projects to ensure deadlines and financial targets are met.
· The post holder will be expected to liaise within the team and with key stakeholders as well as supervising specific projects and campaigns.
Line management responsibility for the Fundraising Insight & Database Officers, providing day to day management support, appraisals and objective setting, as well as working with these postholders on their own personal and career development.
Through our services, we help more than 45,000 people each year meet pregnancy or pregnancy loss with courage and dignity so they can flourish.
The client requests no contact from agencies or media sales.
Scheme Manager: Home-Start Staffordshire Moorlands
Closing date: 9am 20th May, 2024 Interview date: Week beginning 3rd June, 2024
Hours: 37.5hrs per week
Salary: NJC Scale 26 – 30 (£34,834 - £38,223)
Permanent contract dependent on future funding.
Home-Start Staffordshire Moorlands have a rewarding opportunity to lead our team committed to providing support to families across the Moorlands, responding to the challenges within the charity sector.
We are seeking a manager, with a range of skills, able to lead the team, oversee the operations of the charity, provide support to the Trustee board, and ensure the future financial strength of the charity. We are seeking a manager who can provide strategic leadership and vision, has strong communication skills, has knowledge of charity finance and skills in bid writing and income generation, and who is passionate about the early years and the work of Home-Start.
Home-Start Staffordshire Moorlands has operated successfully in the Moorlands district for 25 years. We have a strong track record in the delivery of both home visiting support through our skilled Coordinators and Volunteer team and in Group provision for the early years.
The successful candidate should
- Demonstrate commitment to the importance of the early years and the importance of support to parents who may be facing difficulties
- Demonstrate experience of leadership and management in a changing environment
- Have experience of securing funding and income generation
- Be able to form partnerships with voluntary, statutory and community organisations
Home-Start Staffordshire Moorlands is committed to equality of opportunity and diversity and the safeguarding of children and vulnerable persons.
Job Type: Permanent
Pay: £34,834.00-£38,223.00 per year
Benefits:
- Flexitime
- On-site parking
- Sick pay
Schedule:
- Monday to Friday
Work Location: In person
Application deadline: 07/05/2024