Digital Engagement Specialist

Acting as a flexible and agile digital engagement expert, you will design, deliver and optimise multi-channel engagement strategies and supporter journeys that shift online narratives, recruit and grow our supporter base, and convert online engagement into real world action to help Greenpeace win campaigns.

Greenpeace is an international network of non profit campaigning organisations operating in over 55 countries. Our independence and global reach enable us to stand for positive change through action in order to defend nature and promote peace. We investigate and expose global environmental problems, confront those in positions of power and present alternative solutions.

You’ll translate campaign and communication objectives into digital engagement plans, which you will then deliver with support from content creators. In doing so, you’ll foster a culture of continuous testing and optimisation, using data, insights and technical understanding to identify opportunities for strategic innovation.

 In a typical week you could:

• Draft a multi-channel digital engagement plan and supporter journey for an upcoming campaign
• Write, build and send supporter emails and petition to Greenpeace's supporter database
• Brief a social media content creator on the campaign and help brainstorm ideas for content
• Respond rapidly to a media story, crafting and deploying timely email communications that mobilise supporters to take action.

You'll have                                                                                                                                             

• Proven experience developing and implementing digital engagement strategies focused on recruiting and mobilising new supporters.
• A good grasp of whole-funnel supporter journeys, with proven ability to design and build digital pathways that move audiences from initial engagement to deeper commitment.
• Hands-on experience with digital engagement tactics and tools (online petitions, email actions, fundraising appeals, landing pages, advocacy platforms).
• Good data literacy, with proven ability to analyse digital performance data, derive actionable insights, and apply them to optimise campaigns and journeys.
• Experience in A/B testing, multivariate testing and optimisation methodologies, and using analytics tools to track, measure and report campaign performance.
• Practical experience with CMS, email marketing platforms and online advocacy tools

We give you

You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.

Our commitment to diversity
Greenpeace UK is committed to providing equal opportunities for everyone regardless of their background. We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this. We are particularly keen to receive applications from people of colour; people with disabilities; people who identify as being LGBTQIA; people who have a mental health condition; and people who identify as working class now or in the past.

Closing date: 9am on Monday 16 March 2026. Interviews are expected to take place on 26th and 27th March 2026.