Senior Legacy Acquisition Officer

Harris Hill are delighted to be working with a fantastic charity to recruit for a Senior Legacy Acquisition Officer.
This is an exciting new role created as part of a significant investment in legacy fundraising. You will play a key role in delivering a new, integrated legacy acquisition campaign designed to grow the number of supporters considering leaving a gift in their Will, while also increasing broader consideration of giving.

As a Senior Legacy Acquisition Officer, you will lead the delivery, monitoring and continuous improvement of a new integrated legacy acquisition campaign.
You will manage activity end to end, from initial briefing and campaign launch through to testing, optimisation and evaluation, working closely with internal teams and external agencies.

Key responsibilities will include:
• Delivering an integrated legacy acquisition campaign across TV, digital, radio, print and other channels.
• Managing campaigns from briefing and launch through to ongoing review, testing and optimisation.
• Developing and delivering annual test plans to improve campaign performance.
• Managing campaign budgets, timelines and quality standards.
• Growing the number of quality legacy hand raisers year-on-year and meeting agreed acquisition and cost-per-hand-raiser targets.
• Supporting increased consideration of leaving a gift in a Will and broader consideration of giving.
• Ensuring legacy acquisition activity integrates effectively with wider brand, fundraising and supporter engagement activity.
• Developing an excellent supporter and enquirer journey, ensuring a supporter first approach throughout.
• Producing regular performance updates and quarterly impact reports for senior leadership.
• Working collaboratively with legacy, stewardship, supporter engagement, brand and supporter care colleagues.
• Ensuring legacy messaging and supporter journeys align with wider brand positioning and fundraising propositions.

You will have:
• Proven experience delivering integrated fundraising or marketing campaigns across multiple channels, including TV.
• Strong project management skills and experience managing campaigns end-to-end.
• A good understanding of fundraising and acquisition principles, including KPIs, testing and optimisation.
• Experience working with external agencies, such as creative, media and/or telemarketing suppliers.
• Strong organisational and administrative skills, with confidence managing campaign activity and data.
• Experience using data and insight to monitor performance, identify opportunities and improve results.
• Excellent communication skills, with the ability to brief agencies and collaborate effectively with internal teams.
• Experience developing compelling, audience-led creative or campaign communications.
• Experience developing and implementing campaign test plans and working against clear hypotheses.
• Confidence producing campaign reports and presenting recommendations to senior stakeholders.
• An understanding of the importance of tone, trust and supporter experience within legacy fundraising.
• A positive, collaborative approach and the ability to turn strategy into well-run, effective campaigns.
Experience of legacy fundraising, gifts in Wills or long-term supporter engagement would be advantageous, as would experience developing telemarketing scripts, FAQs and supporter materials, and using brand or consideration tracking to measure attitudinal change.

Salary & Benefits
• Salary: £41,500 per annum
• Contract type: 12 months FTC, full time, 35 hrs a week
• Location: London, hybrid working, one day a week in the office

Recruitment process: Cv to [email protected]


If this sounds like you, then please do get in touch ASAP!
As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.