Email Marketing officer

Looking for an Email Marketing Officer to join our vibrant Marketing team. You'll take ownership of the end-to-end production of our email marketing campaigns-ensuring content is timely, relevant, accessible, and reflective of our Member Value Proposition. Working closely with colleagues across the Marketing function, you'll help strengthen engagement through thoughtful, data-driven email communications.

What you'll be doing

• Building, testing, and deploying high-quality email campaigns using Dotdigital.
• Using supplied briefs to optimise all email elements, including personalisation, dynamic content, CTAs, A/B tests and template use.
• Supporting copywriting, editing and proofreading for email communications.
• Carrying out thorough QA checks to ensure accuracy, responsiveness and deliverability.
• Ensuring our brand, tone of voice and accessibility standards are upheld in every email.
• Communicating the Member Value Proposition consistently across campaigns.
• Tracking, recording and updating performance metrics (open rates, CTRs, etc.) on Monday.com.
• Maintaining our email production schedule and college-wide email calendar.
• Supporting the wider Marketing team-triaging inbox requests, fielding queries and assisting with creative tasks.
• Handling all data responsibly and in line with GDPR requirements.

The successful candidate will be able to demonstrate the below:

• Hands-on experience delivering email marketing campaigns
• Must have experience of Dotdigital and a product management system, e.g., Monday.com, JIRA, Trello or Asana
• Strong working knowledge of email KPIs, analytics and best practice.
• Excellent understanding of email marketing systems (Dotdigital highly desirable).
• Strong copywriting, editing and proofreading abilities.
• Able to work with data lists and knowledge of email segmentation and dynamic blocks
• Exceptional attention to detail and communication skills.
• A collaborative, supportive team approach.
• Creative and imaginative thinking.
• Confidence working autonomously and proactively.
• Flexibility and adaptability in a fast-paced environment.

If this role is of interest, please apply ASAP with an up-to-date word version of your CV highlighting all your relevant experience, and please do get in touch to discuss further.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk