Director of Media and Communications

The Programme Director, Media and Communications leads on the design, development and implementation of communication strategies and plans to advance Humane World for Animals UK’s strategic priorities with regard to campaigns, brand-building and fundraising. The role creates, implements and measures the success of a comprehensive communications programme that will aim to significantly enhance the organisation’s image and position within the UK animal protection space.

If you are results-oriented, organised and creative and have strong proven experience as a media and communications professional then we would like to hear from you.

Key areas of responsibility

1. Develop and execute communications strategies for Humane World for Animals UK’s key campaigns and fundraising requirements.

2. Measure and track communications impact, reach and effectiveness, reporting against agreed targets.

3. Manage, maintain and grow productive relationships with a range of journalists with a goal of securing prominent national media coverage.

4. Oversee the organisation’s social media channels to promote campaigns, support fundraising and engage meaningfully with UK supporters and political stakeholders.

5. Serve as chief content reviewer to ensure communications materials adhere to policy, factual accuracy and visual brand guidelines.

6. Lead on designing reputational risk management mitigation strategies.

7. Implement UK specific brand strategies with the aim of increasing and measuring brand awareness in the UK market.

8. Lead on celebrity recruitment and stewardship.

9. Manage sourcing and contracting relationships with communications / PR agencies and databases to ensure consistently high-quality and value for money communications outputs.

10. Manage the communications and media budget, including regular reporting.

About you

Our successful candidate will be confident, creative and positive with a proven track in media and communications roles at a senior level. A proactive self-starter, you will have demonstrable experience of managing and developing strong, focused and ambitious teams, and a solution-focused approach to overcoming obstacles. You will have experience of building high quality media and communication strategies and plans and delivering these in a fast-paced environment. You will have ambition and drive for creating positive change for animal welfare; a willingness to constantly learn and develop the most impactful, cost-effective communications for our target audiences; and your work will be solidly underpinned by regular evaluation of progress and impact with a view to further improving strategies.

We are searching for an experienced media and communications professional to make a difference and be part of our successful and friendly team. If that’s you, please get in touch!