Head of Events & Sales

HEAD OF EVENTS & SALES (ARTS, COMMERCIAL EVENTS, LONDON) 

Drive income, grow partnerships and unlock the full commercial potential of a dynamic arts centre and cultural hub in the heart of Shoreditch in East London.

Are you a commercially driven events leader who can turn opportunity into income? Can you lead a team to deliver growth, conversion and an exceptional client experience?

Rich Mix is East London’s home for culture and creativity, connecting diverse audiences through film, performance and community engagement.

As Head of Events & Sales, you will lead earned income growth across hires, workspaces and corporate partnerships. Reporting to the Head of Finance and as a senior member of the Management Team, you will shape and deliver a commercially focused strategy, strengthen pipeline and conversion, and lead a high-performing team to maximise revenue and impact. Your work will not only elevate our earned income but deepen the value we deliver to clients, residents and the wider community we serve.

Key responsibilities

• Lead and deliver events and sales strategy to grow income and occupancy 
• Drive business development, partnerships and repeat bookings 
• Manage the sales pipeline, forecasting and performance reporting 
• Lead, motivate and develop the Events & Sales Team 
• Oversee end-to-end delivery of hires, ensuring quality, compliance and ROI 

Benefits

• Hybrid working (up to 2 days remote) 
• 25 days annual leave (rising to 30), plus EAP and pension 

Please see the candidate pack for full details. 

For an informal and confidential discussion about the role, please contact: Katherine Anderson-Scott, Executive Director of Charisma Charity Recruitment

Closing date: Wednesday 22 April 2026

Charisma vetting interviews are being actioned on a rolling basis, please apply as soon as possible to avoid disappointment.

We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age, veteran status, or other category protected by law.